Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
1. Geo-localisation
The power of localised information
Professor Robert Barr OBE
Manchester Geomatics
University of Liverpool
2. Localisation
Language localisation[
(from the English term locale, "a place where
something happens or is set") is the second
phase of a larger process of product translation
and cultural adaptation (for specific countries,
regions, or groups) to account for differences in
distinct markets, a process known as
internationalization and localization. Language
localization is not merely a translation activity,
3. Géolocalisation
La géolocalisation ou géoréférencement est un
procédé permettant de positionner un objet
(une personne, une information...) sur un plan
ou une carte à l'aide de ses coordonnées
géographiques.
Cette opération est réalisée à l'aide d'un
terminal capable d'être localisé (grâce à un
récepteur GPS ou à d'autres techniques) et de
publier (en temps réel ou de façon différée) ses
4. Geo-localisation
The geolocation or referencing is a method for
positioning an object (a person, information ...)
a map or a map using geographic coordinates.
This is done using a terminal that can be located
(through a receiver GPS or other techniques)
and publish (in real time or delayed manner) its
geographical coordinates (latitude/longitude
) . Saved positions can be stored within the
terminal and be taken subsequently, or be
9. Geo-demographics
A set of statistical methods which classify small
geographical areas by the characteristics and
spending patterns of the population living there.
Geo-demographic classifications are usually
used to infer the characteristics of individuals or
households living within the defined areas
18. Augmented reality
The technique of superimposing name, attribute
or interpretative information on a scene using a
camera based viewing device such as a
smartphone, tablet or in-vehicle head-up display
30. Social implications
New technologies allow anyone to capture
locations simply and easily
The social imperative encourages the sharing of
locational information
The capture of locational information can be a
social activity in itself
31. Commercial implications
Locational information makes it easier to
segment markets
Individuals can be targeted with just in time
relevant information based on location
Hyperlocal marketing based on time and
location can use mobile channels
The relationship is often one way, companies
are happier to consume data than to share it
32. Societal implications
Orwell was wrong – it did not need a totalitarian
state to create Big Brother
A large proportion of society voluntarily shares
locational information, or does not object to
being tracked
Such information has oppressive power in
certain circumstances so needs to be subject to
public vigilance and control
33. Conclusion
A range of geo-locational technologies is
emerging which will change our relationship
with information
These cannot be easily stopped
Their effects are largely beneficial
BUT…… the impact on privacy will be significant
and must be monitored and controlled