El negocio del SEO y cómo hacer que Google quiera tu web
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Presentación del D. Erik van Erp, fundador de Around the Globe.nl, sobre "El negocio del SEO y cómo hacer que Google quiera tu web" (The Business case for SEO & How to Get Google to Love You), en el 8.º Congreso Internacional de Turismo Rural de Navarra http://www.congresoturismorural.es/
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El negocio del SEO y cómo hacer que Google quiera tu web
- 1. The Business Case for SEO & How to Get Google to Love You Cases and examples @atg_nl #CongresoTRN Erik van Erp Around the Globe
- 3. STATISTICS 89% of Websites that Ranked 7 Years Ago are Not RankingNow! Source:internetmarketingninjas.com @atg_nl #CongresoTRN
- 5. SEO –SITE STRUCTURE @atg_nl #CongresoTRN Activities Food Cities Home Starter Main Dish Dessert Vegetarian Dutch Food
- 7. SEO –AUTHORITY- MENTIONS @atg_nl #CongresoTRN
- 8. SEO –AUTHORITY& BRAND @atg_nl #CongresoTRN
- 9. SEO –AUTHORITY& BRAND @atg_nl #CongresoTRN Search Traffic Search Queries
- 13. SEO –AUTHORITY& BRAND @atg_nl #CongresoTRN
- 14. SEO –CONTENT–TAKEWAYS Have your keyword at the top Mention keyword at least once Relevancy > frequency Title tag should contain keyword Same for the description @atg_nl #CongresoTRN LSI (Victoria) Use right formatting (H1) Longer articles rank better
- 17. SEO –CASESTUDY Research on (Dutch) market & keywords Group keywords around topics Created an itinerary based on topics Travelled to ER with my own itinerary Created content around topics Promoted the content @atg_nl #CongresoTRN
- 18. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 19. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 20. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 21. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 22. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 25. SEO –RESULTS Italy: 5 out of 6 articles rank in top 6 Lombardia campaign also performed better 18% more visitors for Italy section on website No social media coverage @atg_nl #CongresoTRN
- 26. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 27. SEO –YOUTUBE “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 28. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 29. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 30. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
- 31. SEO –CASESTUDY “CONTENT IS KINGKONG” @atg_nl #CongresoTRN
Editor's Notes
- Started Around the Globe 15 years ago Combined two hobbies, building websites and travel around the globe The internet , community, social media, blogger, influencer There was no or little travel information available in Dutch
- A lot has changed with SEO more focus on content You need to adapt all the time to make SEO work.
- People seem to be lost a lot more Pokomon Go or Daylight Saving Time Ended
- Tags can support your site structure, when done correctly. Most of the times they don’t help at all
- If you help them they might reward you
- Links matter Social will not improve your ranking directly
- People search for something including your brandname You will get a big listing in the serps Search in search
- Check how many people search for your brand name. This should be at the top of this list. If people don’t search for your brand name …. Look for keywords + brand name this is a good signal too Podcast + radio
- -Important for DMO’s as reputation management
- - Monika lewinsky topically related to bill clinton
- - Aim was to look at the content from a travelers perspective instead of industry perspective
- - Aim was to look at the content from a travelers perspective instead of industry perspective
- 6th position
- 3th position
- - Aim was to look at the content from a travelers perspective instead of industry perspective
- - Aim was to look at the content from a travelers perspective instead of industry perspective
- - Aim was to look at the content from a travelers perspective instead of industry perspective
- DMO’s get increased visibility Bloggers get more traffic Partners get more clicks
- Start with your keyword research. Find SERPS where you already have a video Optimize the title and the the preview image. Sexy girls help for CTR (sorry) Add a description
- Start with your keyword research. Find SERPS where you already have a video Optimize the title and the the preview image. Sexy girls help for CTR (sorry) Add a description
- Create an awesome video Add a carefully crafted description as if it was a blog post. Add subtitels because Google, can not understand video (yet) only the meta data Include the video on blogposts where it is relevant Add relevant keywords
- Create an awesome video Add a carefully crafted description as if it was a blog post. Add subtitels because Google, can not understand video (yet) only the meta data Include the video on blogposts where it is relevant Add relevant keywords
- Create an awesome video Add a carefully crafted description as if it was a blog post. Add subtitels because Google, can not understand video (yet) only the meta data Include the video on blogposts where it is relevant Add relevant keywords
- Check with copyscape Siteliner.com Search in Google with quotes.