The document introduces Enterprise Java Beans (EJB) 3.0, highlighting its role in building scalable business applications while simplifying infrastructure concerns like transactions and security. It compares EJB 3.0 to earlier versions, emphasizing its use of POJOs and annotations over complex XML configurations, along with improvements in performance and usability. Additionally, it outlines the types and functionalities of EJB components, focusing on session beans and the Java Persistence API.