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SOURCES: Nielsen User Deep Dive Egypt | Internal Data February 2017
#EGYPT
TWITTER USERS
Males Females
of Twitter users
in Egypt are
under the age
of 35
83%
Access Twitter using a
Mobile Phone as the main
device
Millions of tweets every day…
> 1 billiontweets in 2016
> 90%
of tweets are in
Twitter is used to stay
updated, connect, and
discover
To engage in discussions/conversations with others = 35%
To search for things I’m interested in = 35%
To connect with people outside of my family and friends = 38%
To discover new music = 32%
To connect with people I know = 32%
For news and information about my hobbies and interests = 30%
To keep up-to-date with news = 29%
To discover new films = 26%
To keep up-to-date with sports = 25%
STAY UPDATED
CONNECT
DISCOVER
To keep up-to-date with friends = 44%
Watching videos on Twitter:
92%
Weekly
51%
Daily
Search on Twitter:
56%
Daily
95%
Weekly
88%
follow brands 83%
like to try new
brands or products
Thank you

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