The majority of Twitter users in Egypt are under 35 years old and access Twitter using mobile phones. Over a billion tweets were posted in Egypt in 2016, with over 90% of tweets in Arabic. Egyptians use Twitter primarily to stay updated on news and connect with others, both people they know and those outside their normal social circles. They also use it to discover new music, films, and brands. Nearly all Egyptian Twitter users watch videos and conduct searches on the platform weekly.

1. SOURCES: Nielsen User Deep Dive Egypt | Internal Data February 2017
#EGYPT
TWITTER USERS

2. Males Females

3. of Twitter users
in Egypt are
under the age
of 35
83%

4. Access Twitter using a
Mobile Phone as the main
device

5. Millions of tweets every day…
> 1 billiontweets in 2016

6. > 90%
of tweets are in

7. Twitter is used to stay
updated, connect, and
discover
To engage in discussions/conversations with others = 35%
To search for things I’m interested in = 35%
To connect with people outside of my family and friends = 38%
To discover new music = 32%
To connect with people I know = 32%
For news and information about my hobbies and interests = 30%
To keep up-to-date with news = 29%
To discover new films = 26%
To keep up-to-date with sports = 25%
STAY UPDATED
CONNECT
DISCOVER
To keep up-to-date with friends = 44%

8. Watching videos on Twitter:
92%
Weekly
51%
Daily

9. Search on Twitter:
56%
Daily
95%
Weekly

10. 88%
follow brands 83%
like to try new
brands or products

11. Thank you