1) The document discusses the concept of necro-semiotics and how obituaries in Bulgaria have shifted from private announcements of death to public displays with additional information. 2) It describes how obituaries have taken on a "palimpsest effect" by shifting from spatial to discourse deixis, referring to different narratives beyond just announcing a death. 3) Deviations from obituary norms are presented, showing examples where obituaries now include colorful designs, pictures of the deceased, and non-traditional religious symbols rather than just being a solemn death announcement.