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# Semiotics: Billabong

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### Semiotics: Billabong

1. 1. SEMIOTICSprof. Annaluisa Franco student: Giulia Bartolucci
2. 2. meaning analysis ICONS: a girl’s face, hair bandan and typefaces. INDEX: there is no index. SYMBOL: the logo of Billabong. NAME: Billabong TAXONOMY OF DESIGN ELEMENTS Strata 3 1,2 Veins 2 1 Legh variation MEASURAMENT OF MEANING EVALUATION: It is not so 4 good because the message is not clear. 5 POTENCY: It is not strong. ACTIVITY: It is passive.
3. 3. change the meaning
4. 4. meaning analysis ICONS: a girl, umbrella and typefaces INDEX: Design a bikini contest. “Enter to win....Billabong wardrobe.” And the four text. SYMBOL: bikini, the logo, the “i”, the hand with pencil. NAME: Billabong TAXONOMY OF DESIGN ELEMENTS Widht variation 2 4 3 MEASURAMENT 5 OF MEANING 1 EVALUATION: 3 It is good. POTENCY: It is strong. 6 ACTIVITY: It is active Strata 1,2 Venis
5. 5. 02 change the meaning
6. 6. meaning analysis ICONS: Typefaces. INDEX: girls surf trip, & sup stand up paddle. SYMBOL: the logo, the girl, the see and the surfboard NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS Widht variation 3 Strata 1,2 Veins 1 2 2 MEASURAMENT OF MEANING EVALUATION: It is good, but at the same time I believe that some information are missed (where, when). POTENCY: It is not strong in half. ACTIVITY: It is active.
7. 7. change the meaning
8. 8. meaning analysis ICONS: a swimming trunks, one photo and typefaces. INDEX: Greg Noll, Collection SYMBOL: a man surfing and a ellipse. NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS Widht variation 3 5 Strata 4 1 1,2 Veins 2 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active.
9. 9. change the meaning
10. 10. meaning analysis ICONS: girl’s face, t-shirt, hand, part of a windows, sky and typefaces. INDEX: Present Matt Georges, photo print t-shirt contest, there is no place like home. Partecipate now! and get a once in a life time chance to see your picture on a billabong t-shirt. SYMBOL: a cross and a white rectangle NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS 1 Widht variation 2 5 Strata 1,2 Veins 7 3 4 7 6 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active.
11. 11. change the meaning
12. 12. meaning analysis ICONS: Typefaces. INDEX: Maui, asp women’s world tour Dec 8-20 2009 Honolua Bay, Hawaii. Presented by Hawaiian Airlines \$90.000 prize purse. SYMBOL: drawings NAME: Billabong Pro. TAXONOMY OF DESIGN ELEMENTS Continuity variation Strata 2 1,2 Veins 1 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is not strong. ACTIVITY: It is passive.
13. 13. meaning analysis ICONS: a g irl, a surfboard, the ocean, the sky and typefaces INDEX: there is no index. SYMBOL: the logo of Billabong, and the logo Al Merrick NAME: Billabong TAXONOMY OF DESIGN ELEMENTS MEASURAMENT OF MEANING EVALUATION: 3 It is good. POTENCY: It is strong. 5 2 ACTIVITY: It is active. Widht variation Strata 1,2 Veins
14. 14. meaning analysis ICONS:a palm, landscape, two times same person, the see, a surfboard, typefaces. INDEX: Donavon Frankenreiter SYMBOL: the logo (two times), peace symbol: t-shirt and with the hand. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS 1 Widht variation Strata 2 1,2 Veins 5 3 505 4 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong.08 ACTIVITY: It is active.
15. 15. meaning analysis ICONS: a boy, a surfboard, sky, wave and typefaces. INDEX: I surf because.. the wave is my life.. the board is my body and im my god. SYMBOL: the logo. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS 5 Widht variation 1 5 Strata 2 1,2 Veins 3 4 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active.
16. 16. meaning analysis ICONS:two boys with surfboards, a boy’s face with a word, water, birds, palms and typefaces. INDEX: there is no index. SYMBOL: the logo and negative of photos NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS Widht variation 1 6 Strata 2 5 1,2 Veins 4 7 3 MEASURAMENT OF MEANING EVALUATION: It is good, but the message it is not so clear, POTENCY: It is not very strong. ACTIVITY: It is active.
17. 17. Brand Placement Chart: GENERALThe chart represents where Billabong is collocated in the contestof many different type of brands. It is close to playful, but it is alsopractical.
18. 18. Brand Placement Chart:5 COMPETITORSAs we can see from the chart, if we consider the Billabongwetsuits, it is definitely specialized in this product and it has ahigher quality of technical products compare to Rip Curl andQuicksilver. A part form wetsuits, Quicksilver and Billabong areapproximately in the same position, close to playful, and I consi-der Quicksilver barely more playful. O’Neill and Volcom are alsomore utopic than Billabong so they are up, even they still playful.