SlideShare a Scribd company logo
Effectiveness of Billboard
Advertisement in Chennai
•Billboard advertising has been a prominent form of
outdoor advertising in Chennai for decades, playing a
crucial role in reaching a wide audience across the
city.
Introduction
1. Impact and Reach
• Reach and Frequency: Billboard advertisements in
Chennai have a wide reach, with thousands of commuters
and pedestrians passing by each day, ensuring high
exposure to the advertised message.
• Brand Visibility: Billboards offer high visibility and brand
exposure, creating lasting impressions on viewers and
reinforcing brand awareness over time.
Types of billboard
advertisement
1. Hoarding advertisement
2. Center median advertisements
3. Pole kisosk advertisement
4. Bus shelter advertisement
5. Unipole advertisement
Strategic Placement of Billboards
Key Locations: Billboards are strategically
placed in high-traffic areas such as major
roadways, intersections, commercial districts, and
popular tourist spots to maximize visibility and
reach.
Targeted Audience: Advertisers often select
billboard locations based on their target audience
demographics and psychographics, ensuring their
ads are seen by the right people at the right time.
•Billboard advertising remains a powerful medium for reaching a
diverse audience and enhancing brand visibility in Chennai.
•By leveraging strategic placement, creative design, and targeted
messaging, advertisers can maximize the impact of billboard
campaigns and achieve their marketing objectives in the dynamic and
vibrant city of Chennai.
Conclusion
1. Official website: https://www.adinnoutdoors.com/
2. Facebook: https://www.facebook.com/adinnoutdoors/
3. Linkedin :
https://www.linkedin.com/showcase/7801607/admin/feed/posts/
Contact Us
91+73737 785048
Thank you

More Related Content

Similar to Effectiveness of Billboard Advertisement in Chennai.pptx

Managing the communication functions of advertising
Managing the communication functions of advertisingManaging the communication functions of advertising
Managing the communication functions of advertising
abeakadaga
 
4-Role of Advertisement in Mass Communication.pptx
4-Role of Advertisement in Mass Communication.pptx4-Role of Advertisement in Mass Communication.pptx
4-Role of Advertisement in Mass Communication.pptx
oddonebtc
 
Advertisement & sales promotion
Advertisement & sales promotionAdvertisement & sales promotion
Advertisement & sales promotion
Manoj Kumar
 
Advertising
Advertising   Advertising
Advertising
Arsalan Ahmed
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
Anubha Rastogi
 
Reasons why bus shelter advertising is the best
Reasons why bus shelter advertising is the bestReasons why bus shelter advertising is the best
Reasons why bus shelter advertising is the best
outdoorservices
 
journalism
journalismjournalism
journalism
Rama Lakshmi
 
Redbellmedias.pptx
Redbellmedias.pptxRedbellmedias.pptx
Redbellmedias.pptx
Redbellmedias
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communication
Khoirul Anam
 
Marketing Management Advertising Unit06.pptx
Marketing Management Advertising Unit06.pptxMarketing Management Advertising Unit06.pptx
Marketing Management Advertising Unit06.pptx
NgN Menakan
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
Nijaz N
 
Mass communication
Mass communicationMass communication
Mass communication
Alka Srivastava
 
Advertisement
AdvertisementAdvertisement
Advertisement
Kalahub
 
AdChina recent mobile promotion cases
AdChina recent mobile promotion casesAdChina recent mobile promotion cases
AdChina recent mobile promotion cases
Tinghua (Tracy) Yuan
 
Media planning
Media planning Media planning
Media planning
vanjul jain
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
Mansi Tyagi
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
shivakshi01
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
shivakshi01
 
MGT-2306-Marketing-Management Lesson 10A
MGT-2306-Marketing-Management Lesson 10AMGT-2306-Marketing-Management Lesson 10A
MGT-2306-Marketing-Management Lesson 10A
Jacqueline Quek
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
19800
 

Similar to Effectiveness of Billboard Advertisement in Chennai.pptx (20)

Managing the communication functions of advertising
Managing the communication functions of advertisingManaging the communication functions of advertising
Managing the communication functions of advertising
 
4-Role of Advertisement in Mass Communication.pptx
4-Role of Advertisement in Mass Communication.pptx4-Role of Advertisement in Mass Communication.pptx
4-Role of Advertisement in Mass Communication.pptx
 
Advertisement & sales promotion
Advertisement & sales promotionAdvertisement & sales promotion
Advertisement & sales promotion
 
Advertising
Advertising   Advertising
Advertising
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
 
Reasons why bus shelter advertising is the best
Reasons why bus shelter advertising is the bestReasons why bus shelter advertising is the best
Reasons why bus shelter advertising is the best
 
journalism
journalismjournalism
journalism
 
Redbellmedias.pptx
Redbellmedias.pptxRedbellmedias.pptx
Redbellmedias.pptx
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communication
 
Marketing Management Advertising Unit06.pptx
Marketing Management Advertising Unit06.pptxMarketing Management Advertising Unit06.pptx
Marketing Management Advertising Unit06.pptx
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
 
Mass communication
Mass communicationMass communication
Mass communication
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
AdChina recent mobile promotion cases
AdChina recent mobile promotion casesAdChina recent mobile promotion cases
AdChina recent mobile promotion cases
 
Media planning
Media planning Media planning
Media planning
 
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
MGT-2306-Marketing-Management Lesson 10A
MGT-2306-Marketing-Management Lesson 10AMGT-2306-Marketing-Management Lesson 10A
MGT-2306-Marketing-Management Lesson 10A
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 

Effectiveness of Billboard Advertisement in Chennai.pptx

  • 1. Effectiveness of Billboard Advertisement in Chennai •Billboard advertising has been a prominent form of outdoor advertising in Chennai for decades, playing a crucial role in reaching a wide audience across the city. Introduction
  • 2. 1. Impact and Reach • Reach and Frequency: Billboard advertisements in Chennai have a wide reach, with thousands of commuters and pedestrians passing by each day, ensuring high exposure to the advertised message. • Brand Visibility: Billboards offer high visibility and brand exposure, creating lasting impressions on viewers and reinforcing brand awareness over time.
  • 3. Types of billboard advertisement 1. Hoarding advertisement 2. Center median advertisements 3. Pole kisosk advertisement 4. Bus shelter advertisement 5. Unipole advertisement
  • 4. Strategic Placement of Billboards Key Locations: Billboards are strategically placed in high-traffic areas such as major roadways, intersections, commercial districts, and popular tourist spots to maximize visibility and reach. Targeted Audience: Advertisers often select billboard locations based on their target audience demographics and psychographics, ensuring their ads are seen by the right people at the right time.
  • 5. •Billboard advertising remains a powerful medium for reaching a diverse audience and enhancing brand visibility in Chennai. •By leveraging strategic placement, creative design, and targeted messaging, advertisers can maximize the impact of billboard campaigns and achieve their marketing objectives in the dynamic and vibrant city of Chennai. Conclusion
  • 6. 1. Official website: https://www.adinnoutdoors.com/ 2. Facebook: https://www.facebook.com/adinnoutdoors/ 3. Linkedin : https://www.linkedin.com/showcase/7801607/admin/feed/posts/ Contact Us 91+73737 785048 Thank you