A special birthday edition for 2017 on the importance of putting the 'social' into social media. Featuring contributions for some of the people I find entertaining, informative, inspiring and provocative!
Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity
Presented at Christian Mickelsen's "Clients, Cash & Contribution" event May, 2010 in San Diego.
Full title of this talk: Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity - presented at Clients, Cash and Contribution - a four-day event by Christian Mickelsen and friends.
Social Media Success - eWomenNetwork 2010Mari Smith
The document is a transcript from a presentation by Mari Smith on how to successfully use social media, particularly Facebook, to grow a business. It outlines 10 steps to monetize social media, including choosing social media sites like Facebook, setting clear objectives, implementing strategic visibility, growing a follower base or "tribe", applying the 80/20 rule to content, driving traffic to sales funnels, and tracking results. The presentation includes success stories from Mari's clients and addresses common challenges and concerns around using social media.
Presentation for HEA-funded workshop 'The employable accounting and finance graduate – Make your work experience count'
The event was a practical workshop which focused on the employability skills looked for within graduate accounting market. Although, it was not grounded in academic research, the event was an opportunity for students to hear first-hand what employers recruiting accounting and finance professionals are looking for.
This presentation forms part of a blog post which can be accessed via:
For further details of HEA Social Sciences work relating to employability and global citizenship please see: http://bit.ly/17n8Knj
Motherhood for working women can easily be compared to a three-ring circus. But imagine the amount of stress that mompreneurs have to endure. So this mother's day, we would like to appreciate the efforts of moms who created a stir in the business world with their problem-solving ideas. Connect with them on Twitter and get a chance to learn from their skills.
A special birthday edition for 2017 on the importance of putting the 'social' into social media. Featuring contributions for some of the people I find entertaining, informative, inspiring and provocative!
Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity
Presented at Christian Mickelsen's "Clients, Cash & Contribution" event May, 2010 in San Diego.
Full title of this talk: Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity - presented at Clients, Cash and Contribution - a four-day event by Christian Mickelsen and friends.
Social Media Success - eWomenNetwork 2010Mari Smith
The document is a transcript from a presentation by Mari Smith on how to successfully use social media, particularly Facebook, to grow a business. It outlines 10 steps to monetize social media, including choosing social media sites like Facebook, setting clear objectives, implementing strategic visibility, growing a follower base or "tribe", applying the 80/20 rule to content, driving traffic to sales funnels, and tracking results. The presentation includes success stories from Mari's clients and addresses common challenges and concerns around using social media.
Presentation for HEA-funded workshop 'The employable accounting and finance graduate – Make your work experience count'
The event was a practical workshop which focused on the employability skills looked for within graduate accounting market. Although, it was not grounded in academic research, the event was an opportunity for students to hear first-hand what employers recruiting accounting and finance professionals are looking for.
This presentation forms part of a blog post which can be accessed via:
For further details of HEA Social Sciences work relating to employability and global citizenship please see: http://bit.ly/17n8Knj
Motherhood for working women can easily be compared to a three-ring circus. But imagine the amount of stress that mompreneurs have to endure. So this mother's day, we would like to appreciate the efforts of moms who created a stir in the business world with their problem-solving ideas. Connect with them on Twitter and get a chance to learn from their skills.
Richard Tubb is an experienced MSP owner who now helps other IT business owners build compelling brand stories. He recommends starting by checking competitors' websites and social media to understand differences in values, service quality, team experience, and backstories. Business owners should craft social media posts using stories and snippets to show how they are different in ways that matter to ideal clients, rather than just stating differences. A resource kit is available for attendees to download.
A presentation at the Acronis CyberFit Summit 2021 in Schaffhausen, Switzerland, looking at the Vanson Bourne report on the Future of the MSP and Security.
Protect Your MSP from Phishing AttacksRichard Tubb
Richard Tubb and Miles Walker discuss how IT Managed Service Providers (MSPs) can use the new Artificial Intelligence (AI) and Machine Learning (ML)-based Anti-Phishing tools to help keep their business, and the business of their clients safe from Cybercriminals.
How to transition from selling security products to selling profitable securi...Richard Tubb
I spoke to the GFI Software partner community about transitioning from selling security products to selling security services.
Hosted by Infinigate in London - 6th February 2020
Journaling for business success - 12.06.19Richard Tubb
A presentation I delivered to the Professional Speaking Association North-East on 12th June 2019.
I shared my own journaling routine and how it has helped bring me business success.
Artificial Intelligence for Managed Service Providers (MSPs)Richard Tubb
My presentation to the Avast Roadshow in Manchester on 22nd October 2018 where I looked at Artificial Intelligence (AI) for Managed Service Providers (MSPs)
My presentation at the Mentori live streamed event on how to build a successful Managed Service Provider (MSP) and move from Value Added Reseller (VAR) to Managed Services
Webinar - How to Build a Successful MSP from ScratchRichard Tubb
Slides from a webinar I delivered in conjunction with CompTIA UK - How to Build a Successful Managed Service Provider (MSP) from scratch. 12th July 2018.
How IT Businesses Can Effectively Outsource and DelegateRichard Tubb
A workshop presentation I delivered at Network Group in Milton Keynes on 12th July 2017 where I explore how IT businesses and Managed Service Providers (MSPs) can reduce the need to hire employees by outsourcing and delegating.
If I Were to Start a Managed Service Provider (MSP) again...Richard Tubb
Slides for a presentation I delivered to the Network Group in 2017, looking at the steps I would take if I were to start an IT Managed Service Provider (MSP) business again.
Effectiveness, Efficiency and a Cheeky Nando's - how to free up your time to ...Richard Tubb
A presentation I delivered at the Content Marketing Academy 2016 in Edinburgh, Scotland. I look at how to free up your time to build the business and the lifestyle that you want
Five Unusual Strategies to help MSPs retain clients, win new business and gai...Richard Tubb
A webinar delivered as part of the StorageCraft Partner Broadcast Series.
"Five Unusual Strategies to help MSPs retain clients, win new business and gain a competitive advantage."
Channel Co-operation - A Distant Dream?Richard Tubb
The slides from an interactive session I delivered to the CompTIA UK Channel Community in Cardiff on Wednesday July 17th, 2013.
"This session delivers guidance and advice on how to minimise conflict and build successful Channel relationships. Why? So you can make more money! Former MSP owner Richard Tubb will tell how he grew his business through building strong Vendor relationships and share real-world practical tips that can be taken away and used to help you forge stronger Channel relationships yourself."
Learnings from the Life of a Geek - Grow Yourself, Grow Your BusinessRichard Tubb
I delivered this member presentation as exiting chair of the CompTIA UK Channel Community at the Lancaster Hotel, London on 22.10.12.
The presentation tells the story of my own career within IT, and the lessons I've learned that have helped me grow.
Throughout the presentation I offer practical advice and tips that can help you grow as an individual, and grow your business as a result.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Richard Tubb is an experienced MSP owner who now helps other IT business owners build compelling brand stories. He recommends starting by checking competitors' websites and social media to understand differences in values, service quality, team experience, and backstories. Business owners should craft social media posts using stories and snippets to show how they are different in ways that matter to ideal clients, rather than just stating differences. A resource kit is available for attendees to download.
A presentation at the Acronis CyberFit Summit 2021 in Schaffhausen, Switzerland, looking at the Vanson Bourne report on the Future of the MSP and Security.
Protect Your MSP from Phishing AttacksRichard Tubb
Richard Tubb and Miles Walker discuss how IT Managed Service Providers (MSPs) can use the new Artificial Intelligence (AI) and Machine Learning (ML)-based Anti-Phishing tools to help keep their business, and the business of their clients safe from Cybercriminals.
How to transition from selling security products to selling profitable securi...Richard Tubb
I spoke to the GFI Software partner community about transitioning from selling security products to selling security services.
Hosted by Infinigate in London - 6th February 2020
Journaling for business success - 12.06.19Richard Tubb
A presentation I delivered to the Professional Speaking Association North-East on 12th June 2019.
I shared my own journaling routine and how it has helped bring me business success.
Artificial Intelligence for Managed Service Providers (MSPs)Richard Tubb
My presentation to the Avast Roadshow in Manchester on 22nd October 2018 where I looked at Artificial Intelligence (AI) for Managed Service Providers (MSPs)
My presentation at the Mentori live streamed event on how to build a successful Managed Service Provider (MSP) and move from Value Added Reseller (VAR) to Managed Services
Webinar - How to Build a Successful MSP from ScratchRichard Tubb
Slides from a webinar I delivered in conjunction with CompTIA UK - How to Build a Successful Managed Service Provider (MSP) from scratch. 12th July 2018.
How IT Businesses Can Effectively Outsource and DelegateRichard Tubb
A workshop presentation I delivered at Network Group in Milton Keynes on 12th July 2017 where I explore how IT businesses and Managed Service Providers (MSPs) can reduce the need to hire employees by outsourcing and delegating.
If I Were to Start a Managed Service Provider (MSP) again...Richard Tubb
Slides for a presentation I delivered to the Network Group in 2017, looking at the steps I would take if I were to start an IT Managed Service Provider (MSP) business again.
Effectiveness, Efficiency and a Cheeky Nando's - how to free up your time to ...Richard Tubb
A presentation I delivered at the Content Marketing Academy 2016 in Edinburgh, Scotland. I look at how to free up your time to build the business and the lifestyle that you want
Five Unusual Strategies to help MSPs retain clients, win new business and gai...Richard Tubb
A webinar delivered as part of the StorageCraft Partner Broadcast Series.
"Five Unusual Strategies to help MSPs retain clients, win new business and gain a competitive advantage."
Channel Co-operation - A Distant Dream?Richard Tubb
The slides from an interactive session I delivered to the CompTIA UK Channel Community in Cardiff on Wednesday July 17th, 2013.
"This session delivers guidance and advice on how to minimise conflict and build successful Channel relationships. Why? So you can make more money! Former MSP owner Richard Tubb will tell how he grew his business through building strong Vendor relationships and share real-world practical tips that can be taken away and used to help you forge stronger Channel relationships yourself."
Learnings from the Life of a Geek - Grow Yourself, Grow Your BusinessRichard Tubb
I delivered this member presentation as exiting chair of the CompTIA UK Channel Community at the Lancaster Hotel, London on 22.10.12.
The presentation tells the story of my own career within IT, and the lessons I've learned that have helped me grow.
Throughout the presentation I offer practical advice and tips that can help you grow as an individual, and grow your business as a result.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
5. TWEETTHIS!
“Hey @PhylipM I’m with @Tubblog at #TPBiz and he wants to know when you’re actually
going to buy him a #CheekyNandos?
@gemmaitmarketng
@phylipm
6.
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8.
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10.
11.
12.
13.
14.
15.
16.
17. 1.Make it easy for yourself to do the
important.
2.Surround yourself with people who are
better than you.
3.Know why you are doing this.
Editor's Notes
We’re in a room full of business owners, freelancers, the self-employed. So I want to start out by asking you to think about a simple question - Do you own a business, or does your business own you?
Are you spending your time doing the work you truly enjoy and which enables you to make the greatest impact, or are you frustrated at feeling overwhelmed by the sheer amount of things you feel you need to do every day.
Do you miss opportunities? Do you struggle to make time to do the things you WANT to do in life and business, because you’re too busy doing the things you feel you HAVE to do?
For myself, I enjoy my work a great deal. In fact, the line between work and play for me is fairly blurred. Steve Jobs said the only way to do great work is to love what you do. So, do you love what you do? If not, why not?
Why you think about that, let me give you a glimpse into how I’ve spent time recently working!
Recently, at short notice, one of my clients – Jonathan Fox – dropped me a line. He’d been invited to take a trip to Google HQ in Dublin and wondered if I wanted to join him.
So I’m a massive geek. What do you think my answer was? Of course!
Jonnie and I had an awesome couple of days in Dublin peeking into the wacky wonderland that is Google HQ. They’ve got restaurants on every floor. They’ve got a gym, a physio, a bicycle repair shop. I’m surprised anybody at Google actually ever goes home from work when work is that cool! In short, it was an incredible experience.
Why do I share this with you? Well, Jonathan extended the invite to me on the Friday for the following Wednesday. It was short notice, but I’ve structured my business so that I have the flexibility to say yes to opportunities like having a private tour of Google HQ. I’m not a slave to my business and I don’t want you to be either.
Here’s another glimpse into my work week.
Here’s me having a Cheeky Nando’s with three of my clients, Stephen Pretlove of CCS in Milton Keynes, and Michael Freeman and Ian Waters of Southern IT in Brighton.
I love a Nando’s – who doesn’t – and so now I have lots of my “business meetings” in Nando’s. Because, why not?
I’ve built my work life so I don’t have to do business the traditional work. I’m not alone in wanting that – which is why these folks work with me.
Here’s Ian after he chose poorly in the Nando’s roulette and ended up with a super hot chicken wing.
Anybody played Nando’s roulette? It’s hilarious.
Anybody never been for a Cheeky Nandos? Come on! See me after and we’ll schedule it in.
Here are two of my closest friends. Gemma Telford is the Partner Marketing VP at Sage.
Phylip Morgan is a serial IT entrepreneur and a great mentor of mine. Phylip has built and sold more businesses than I’ve had eaten hot Nando’s.
However, to my knowledge, in all the times I’ve been out with Phylip to Nando’s, I can’t recall him ever paying for a Nando’s.
So we mentioned Google earlier, and there motto is “Do no evil”.
My motto is “Create more mischief”.
CLICK FORWARDS - So I want you all to Tweet Phylip now and ask him when he’s actually going to buy me a Cheeky Nando’s?
Being Welsh is no excuse, Phylip.
Some other insights into my work time.
For the past few years I’ve only worked four days a week. I take Friday’s off.
That enabled me to write more blog posts for the sheer fun of it.
One blog post entitled “It’s all about communication” (explain blog) led to the Chief Inspector of West Midlands Police getting in touch with me to help them with their communications. The other month I spent the day with their Armed Response unit and before that I’ve live tweeted from the front of a Police patrol car.
It’s an opportunity I was able to commit to because I’d freed up my time to allow it.
Who here knows where Estonia is? I certainly didn’t – other than Eurovision.
Did you know Estonia is the most technologically advanced country in the world? A friend told me about this and I’ve become an eResident of Estonia to do more business there.
That’s a presentation in of itself, but the point is, I’m able to explore new opportunities in business that others are perhaps not even aware of yet. Why? Because I’ve structured my professional life to allow the time to explore these opportunities.
And here’s Natalie (or Nathalie as the chef at HanaHana restaurant called her) and a group of us at Newcastle Startup Week. Natalie is presenting later and she’s awesome. Anyway, I took a week out of my business to attend this event and get to know people. ROI? Perhaps not. But because I’ve structured my life this way, I had the choice to attend. I actually met a load of people who are great contacts – and one I may be doing business with.
Why do I share all of this with you? Is it because I’m boasting? Well, I recall that Beverly Sherratt, who asked me to speak here today, tells me that the first time she heard me tell my story, she thought “What an arrogant twat”.
In fact, my wife Claire tells me she said that the first time she met me too – one for me to think over.
Anyway, it’s not to boast, but it’s to demonstrate that I’ve built the structures and routines into my business to enable me to live the life I want to, and it’s the ideas behind those structures and routines that I want to share with you today.
Just before I do though, I want to make something clear. While I may well be a twat, be very clear that this is my highlight reel.
This is the good stuff. You don’t see me sat at home in my boxer shorts, filling my face with pizza and chocolate.
We all have our own struggles. This presentation isn’t about comparing your life to others. That is madness.
What you choose to do is your decision, but I want you to remember that while we all have our struggles – what I want to share today is tactics to free up your time to build the life you want, not the life you think others want you to have.
With that in mind, if there’s one thing I’d like to you to take away from today it’s this, “Discipline brings freedom.”
Systems and routines can free up your time to develop the lifestyle you want. Whether that be eating a cheeky Nando's with clients, spending more time with your family, or just sitting and eating pizza in your underwear.
So over the next few minutes I’d like to share three practical techniques and ideas with you can take away today to help you to build that discipline, free up your time and concentrate on what is important.
First tip. Make it easy for yourself to do the important.
I’m the world’s biggest procrastinator. If I can put something off until tomorrow, then I will do.
Unfortunately, that doesn’t just include work, that includes looking after myself physically and mentally – and there’s an old phrase I’m fond of reminding myself “Being dead isn’t good for business”.
Show of hands? Who is happy with the amount of exercise they do in a working day? Who wishes they could make more time to go walking, for instance? I did. Shoes. Route. Weather. Notes.
Show of hands? Who wishes they could do more personal development for work? Listen to Podcasts, read books? Share my morning routine.
In short, I overcome this procrastination in all areas of my life by asking myself “What would this look like if it were easy?”
I create routines, I create checklists, I basically reduce the amount of decisions I have to make in a day so it becomes easy to do the right thing
We have enough decisions to make every day in business as it is, without having to decide what to eat for breakfast, or what to wear that day, or whether to go for a walk that day and if so, what route to take.
Decision fatigue. Is there a client you know you should fire, but can’t find the energy to? Is there a telephone call you need to make but haven’t? Decision fatigue.
If you ever saw Steve Jobs deliver a presentation, you’ll be familiar with the fact he wore the same outfit – a black polo neck and jeans – every time. Steve Jobs has got more important things to spend his energy on than deciding what he’s going to wear for the day.
I’ve created some resources that I’m happy to give away that contain all the geeky stuff – the tools, the apps, my own checklists. Just grab me afterwards and I’ll share them with you. Discipline brings freedom. What healthy routines could you bring into your personal and professional life?
Number two. Surround yourself with people who are better than you!
This is a tough one for us to come to terms with as business owners. Our ego gets in the way. It did with me.
“Nobody can do this as well as me?” you tell yourself. So you end up doing the things you’ve always done, rather than delegate the work out to others who can do the work not just as well as you, but better!
This frees up your time and energy to do the things that are the highest value use of your time. Team Tubb.
There are others. I’ve worked with Laura Pearman who has created some game changing headshots and social media advice for me.
Gerry King helped me with my website too. Claire Jenks designed us an awesome new logo. Too many other people to list them all. All experts. All awesome. All better than me.
None of these folks are employees. They’re all self-employed. They all live and die by their service. And importantly, they’re all experts in what they do.
Could I do their job myself? Sure. For the most part. But should I? No. Having these experts around me allows me to concentrate on what I’m good at and what I enjoy.
The cost of working with these folks is also a drop in the ocean compared to how much time it frees me up to do real paying work. And have lots of Nando’s.
And if you need convincing that my team are better than me, then let me tell you a story about last years TPBiz…
This is an illustration from the book, which will be released soon. It’s all Gudrun’s work, so as the official author I might give her a small acknowledgement near the end.
Bottom line. Surround yourself with people who are better than you are.
Third and final tip. I hope you agree that all of this sounds great, but you need to understand why you’re doing this.
What’s your why?
What’s important to you?
Why do you work for yourself? What do you really want from work and life?
Until you answer this, when you’re low or tired, none of the things I’ve mentioned here feel important.
Perversely, if you implement the strategies that I’ve suggested here, it will free up your time to find your why!
Here’s my why. This is my Mom, my brother and sister, my wife Claire and my step-children, Ben and Ryan.
I’ve built a life that I love here in Newcastle-Upon-Tyne over the past two years.
Thanks to the structures I’ve built into my work life, I’m able to take advantage of opportunities that come my way.
Every time I need to remind myself of why I’m being disciplined or why I’m working hard – I remember this. Life is fun. I am loved. And I’ve got the time to let the people around me know I love them too.
What’s your why? Why are you doing what you’re doing? Why do you need to make changes to your personal or professional life? Why do you want to free up your time, or make more money?
So, in summary –
Make it easy for yourself to do the important.
Surround yourself with people who are better than you.
Know why you are doing this.
I love Newcastle. I love my friends here. Thanks for making me feel like an honorary Geordie.
And if you’re still struggling with your why, buy me a beer at the after party and I’ll tell you why then.
Thanks for listening to me today.