2. Overture saw how the internet was fast- becoming the easiest and a lot convenient method to shop, and advertising would hit at a record high because of the many businesses within the arena.
3. To obtain a person to visit a site than others, it has to be very visible. Providing ads which could direct potential consumers and costumers for their site allows these to provide an rise in traffic along with sales.
4. Yahoo offers a service that can put a site or company’s ad within their sites which can be shown when certain keywords are inputted.
5. Yahoo/Overture utilizes the identical principle as Google’s Adwords. Actually, they're nearly the same as the other person that they use keyword and keyword searches and also to pick which ads showing per search.
6. When a person types inside a keyword or keyword to find anything, the search engines provides the results inside a page. Then on the right side of the page, you will see selected ads that have covered their ads being viewed with certain keywords and keywords searched.
7. As an example, Lets say you take a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown within the page whenever a keyword is searched.
8. Whenever a search results user types in Honda Accord, your ad will come up for those who have designated that among keyword phrases. You don’t need to fully optimize your website with Search engine marketing methods and techniques.