The Effective Teaching Campaign aims to enhance teacher support in Oakland schools, addressing the need for improved professional development and retention of quality educators. It involves creating advocacy plans, engaging teachers and parents in policy discussions, and fostering a community movement to implement necessary changes. The campaign emphasizes that high-quality teaching significantly impacts student achievement, particularly for disadvantaged students.

1. Effective Teaching Campaign
Fall 2011
Why now?
The time to create conditions to ensure
every Oakland student has a great
teacher is now.
• Nationally, there is a better understanding of
what it takes to support a great teacher.
• Effective teaching is an important part of
Thriving Students – the OUSD strategic plan.
• OUSD has created an Effective Teaching
Task Force and there are new positions and
people inside the district with renewed
energy and focus on supporting teachers.
• Additional budget cuts may result in layoffs
as bad, if not worse than last year… and
better decisions need to be made this time.
Who is
involved? Teachers Matter Most
Parents and teachers from all over
Of course there are other important factors, but
Oakland will be involved. We will build it is clear that teachers are the most important
understanding of practices that support
effective teaching and be prepared to
in-school factor for helping students achieve.
advocate for necessary changes.
This is key because the opportunities to “Having a high-quality teacher throughout elementary
engage in making policy changes can be school can substantially offset or even eliminate the
limited for teachers, parents, and community disadvantage of poverty.” (Rivkin, Hanushek, Kain, 2002)
members. In fact, Oakland’s best teachers are
often left out of the discussion about how to
create conditions for a district where every “Having a teacher in the top 25% of performance rather
classroom has an excellent teacher.
than the bottom 25% four years in a row could be
enough to close the black-white test score gap.” (Gordon,
What is the Kane, Staiger, 2006)
plan?
1. GO “issue groups” of educators and
“The effect of increases in teacher quality swamps the
parents will create a “Road Map to impact of any other educational investment, such as
Effective Teaching” which describes the reductions in class size.” (Goldhaber, 2009)
current state of OUSD and details the
changes that need to happen.
2. The campaign team will create an
“Approximately 8 percent of our most effective teachers
“Advocacy Plan” for making those leave the profession every year, impacting over 1 million
changes. students.” (Public Impact, 2010)
3. GO participants will build a community
movement to work with district and labor Visit our website at www.goleadershipcenter.org to learn more about
leaders to make the necessary changes. effective teaching and the GO campaign.

2. Issue #: [Date]Oakland Public Schools Leadership Center – Effective Teaching Campaign Amet
Great Dolor Sit
Frequently Asked Questions
from Oakland Teachers
1. Are teachers really asking for change?
In 2011, 56 percent of OUSD teachers either
‘disagreed’ or ‘strongly disagreed’ that
“professional development is differentiated to
meet the needs of individual teachers.”
As an OUSD teacher explained: “I hold my kids
to high expectations and support them every day,
but no one is doing that for me.”
A focus on the professional growth of our
teachers is essential – especially given that in 2009,
approximately 25 percent of Oakland’s 2700
Parents, educators and community members gather with GO to teachers were in their 1st or 2nd year, and another 40
make a difference for Oakland teachers and students percent had five or less years of experience.
2. I’m an experienced teacher and I’ve earned
my tenure and seniority. Are you trying to
Frequently Asked Questions take that away from me?
from Oakland Parents This campaign will build on the strengths of the
teachers currently serving Oakland students.
1. How will this campaign change the experience Teachers are a precious resource, bringing their
of my child in school? individual skills, talents, and abilities to the inspiring
and challenging work of educating every student.
Research shows that the quality of the teacher in
We need a more stable teaching force. Oakland
front of your child is more important than any other Unified loses 55 percent of its teachers after only
factor. Just like a doctor or lawyer, it takes quality three years with the district. The annual teacher
training, support, and evaluation to become an turnover rate is slightly more than 14 percent, which
excellent teacher. is around twice the national district average.
Currently, Oakland teachers have limited This campaign will emphasize the need to
opportunities to learn new skills that are proven to provide support and feedback sorely needed by the
vast majority of teachers. Teachers struggle through
work, reflect on their strengths and weaknesses,
difficult working conditions with inconsistent and
and learn with their coworkers. GO wants to work
often poor quality professional development and
with you to ensure that when teachers are laid off,
supports
that the very best teachers keep teaching your
child; that your child’s teacher has the opportunity Research shows that true expertise is dependent
to receive a lot of feedback about their teaching on 10,000 hours of practice, so experience is
obviously critical and if backed by proven success,
and has more time to collaborate and learn with
should be the determinant for promotion, reward and
their co-workers so that your child is benefiting
layoffs.
from the best practices available.
2. I don’t know much about effective teaching, but How can I get involved and make a difference?
I care about my kids’ education and about the
Contact Marc Tafolla at: marc@gopublicschools.org
teachers in my school. How can I help? or (510) 868-8800.
You know when your child is learning and what they 1. Join the Core Team – The core team is a group
need to be successful in college and career. You of teachers, parents & community members who
are willing to give your time to learn more and to have committed to lead this campaign.
show support for Oakland teachers and students. 2. Join an Issue Group – Don’t have enough time to
join the Core Team, but want to be involved? Join
All you need to participate is a willingness to learn,
an Issue Group and work on solving one piece of the
ask questions, share your opinion and show your puzzle.
strength as a community concerned about the
3. Learn more about effective teaching in our
quality of our schools.
resources library on our website
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