The document outlines 7 ingredients for effective social change storytelling: 1) Have a clear strategy first with objectives, audiences, and resources in mind before developing the story. 2) Know your organization's identity and voice. 3) Start the story where the target audience is currently at. 4) Avoid overly complex messages like broccoli. 5) Empower the audience by portraying them as heroes in the story. 6) Reveal vulnerabilities to form a connection with the audience. 7) Use visuals such as images or videos to enhance the story. Developing an effective strategy is key before creating the social change narrative.