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Effective Social Media Marketing: Corona Dilemma
medium.com/@shahnawazsyl/effective-social-media-marketing-corona-dilemma-b0ecc674fd49
Right now, the world is experiencing one of its worst situations. Countries are in
lockdown, businesses are shut. Even there is hardly any way to continue taking orders
online. From giants to small, all businesses are facing an undeniable crisis today. We
hope #ThisWillPassToo.
Inbound marketers are in a dilemma. In this situation, questions like the following may
arise:
Is social media marketing still worth?
What content marketing strategy will still add value?
Will clients still pay when there is no business?
1/4
Well, let’s break them down a little bit!
Everyone is scrolling
Yes, everyone is busy at scrolling. Remember, we sleep but social networks don’t.
According to neilpatel.com, organic traffic is down in most industries.
Businesses are going to suffer a lot, I mean to say a lot! But let’s think about social
networks for a while. Countries are at lockdown, everyone has to #StayAtHome. People
are checking Facebook, Instagram at least once in a while, aren’t they? Live streaming on
social media has been increased. People are checking their social media newsfeed more
frequently than ever. But that necessarily doesn’t mean we should more frequently post
business contents, right? Posting business contents frequently doesn’t make sense
anymore at this time. Besides, social media marketers should dive into contents that
spread awareness among society. We should use social media funnels more
thoughtfully.
Social Media is a useful tool when you are using it in the
right manner
An example of social media content may look like this:
2/4
Posting this kind of content will build a sustainable trust score with your target audience.
The entertainment industry is taking the highest advantage of this situation at this
moment. While staying at home, people also want to get entertained. But what about the
other industry fellows? Well, paid promotion with a corona awareness content may be a
good idea for others. The content marketing plan should be in a way that doesn’t spread
fear among your target audience but also bring make them aware of how they should
not spread the virus. Posting thanksgiving content to doctors, nurses, social
organizations etc. will also do a much better job. Don’t forget to expose your brand if you
have already taken part in the charity. These will make your brand most trustworthy than
your competitors.
Keep Calm and Wait for The Right Time
3/4
Making your target audiences to stay tuned with your business page is challenging all the
time. But when you are doing things right, you are certainly at the right track. Without
being hopeless, make your clients understand to stick with your digital marketing
services. Recession will be one of the tough times after we overcome the corona
outbreak. Keeping yourself calm and staying focus is the right thing to right now.
Your efforts won’t go wasted. Just keep up your good work and most importantly have
patience. An economic downturn is on the way and firms may lose clients. After the crisis
period, inbound marketing will be on the rise again.
I hope you have got your answers now! Last but not least, focus on quality rather than
quantity. Yes, that always works.
4/4

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Effective social media marketing

  • 1. Effective Social Media Marketing: Corona Dilemma medium.com/@shahnawazsyl/effective-social-media-marketing-corona-dilemma-b0ecc674fd49 Right now, the world is experiencing one of its worst situations. Countries are in lockdown, businesses are shut. Even there is hardly any way to continue taking orders online. From giants to small, all businesses are facing an undeniable crisis today. We hope #ThisWillPassToo. Inbound marketers are in a dilemma. In this situation, questions like the following may arise: Is social media marketing still worth? What content marketing strategy will still add value? Will clients still pay when there is no business? 1/4
  • 2. Well, let’s break them down a little bit! Everyone is scrolling Yes, everyone is busy at scrolling. Remember, we sleep but social networks don’t. According to neilpatel.com, organic traffic is down in most industries. Businesses are going to suffer a lot, I mean to say a lot! But let’s think about social networks for a while. Countries are at lockdown, everyone has to #StayAtHome. People are checking Facebook, Instagram at least once in a while, aren’t they? Live streaming on social media has been increased. People are checking their social media newsfeed more frequently than ever. But that necessarily doesn’t mean we should more frequently post business contents, right? Posting business contents frequently doesn’t make sense anymore at this time. Besides, social media marketers should dive into contents that spread awareness among society. We should use social media funnels more thoughtfully. Social Media is a useful tool when you are using it in the right manner An example of social media content may look like this: 2/4
  • 3. Posting this kind of content will build a sustainable trust score with your target audience. The entertainment industry is taking the highest advantage of this situation at this moment. While staying at home, people also want to get entertained. But what about the other industry fellows? Well, paid promotion with a corona awareness content may be a good idea for others. The content marketing plan should be in a way that doesn’t spread fear among your target audience but also bring make them aware of how they should not spread the virus. Posting thanksgiving content to doctors, nurses, social organizations etc. will also do a much better job. Don’t forget to expose your brand if you have already taken part in the charity. These will make your brand most trustworthy than your competitors. Keep Calm and Wait for The Right Time 3/4
  • 4. Making your target audiences to stay tuned with your business page is challenging all the time. But when you are doing things right, you are certainly at the right track. Without being hopeless, make your clients understand to stick with your digital marketing services. Recession will be one of the tough times after we overcome the corona outbreak. Keeping yourself calm and staying focus is the right thing to right now. Your efforts won’t go wasted. Just keep up your good work and most importantly have patience. An economic downturn is on the way and firms may lose clients. After the crisis period, inbound marketing will be on the rise again. I hope you have got your answers now! Last but not least, focus on quality rather than quantity. Yes, that always works. 4/4