For healthcare businesses such as physiotherapists and podiatry clinics, single-handed therapists and dental surgeries, it’s crucial that your marketing remains consistent during a time of crisis if you want patients and clients to flock back to you afterwards.
We’re not talking huge, drastic changes but there’s definitely a few easy things you can do to adapt your marketing right now.
So in this infographic, here’s Yorkshire Medical Marketing's suggestions on how to survive and even thrive, over the next few weeks:
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
BRIDGING THE GAP BETWEEN KNOWING AND DOING - PREMIUM ACTIONGUIDE FOR HEALTH &...Tena Taylor (M.A.)
Everything you need to know as a health and wellness expert to start & scale your practice by mastering PARAMOUNT BUSINESS FACTS & unraveling the importance of the UNIQUE ADVISORY IMPRINT! ✨
This guide is leading you through:
🔥How to extract your WHAT (the problem you're solving), pair it up with your WHY (the motivation behind it), and co-create a HOW (your Unique Offering)!
🔥Explaining the difference between thinking about your ideal client and AS YOUR IDEAL CLIENT
🔥Unraveling the IMPORTANCE OF YOUR ADVISORY AUTHENTICITY & embedding it into the overall business plan
and
🔥Extensively elaborating a Step-By-Step process on how to transform selling from a dreadful action into a pleasurable experience!
This eBook The Indispensable Almanac Of Internet Marketing has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other...
Smithmarketing com-covid-19-marketing-tips-how-to-market-effectively-and-resp...Smith Marketing, Inc.
The pandemic that we’re experiencing right now has drastically affected a lot of businesses whether big or small. In order for your business to survive, you need to adapt to the changes that are happening. Well, that’s why we’ve come up with these COVID-19 marketing tips to help you out.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
BRIDGING THE GAP BETWEEN KNOWING AND DOING - PREMIUM ACTIONGUIDE FOR HEALTH &...Tena Taylor (M.A.)
Everything you need to know as a health and wellness expert to start & scale your practice by mastering PARAMOUNT BUSINESS FACTS & unraveling the importance of the UNIQUE ADVISORY IMPRINT! ✨
This guide is leading you through:
🔥How to extract your WHAT (the problem you're solving), pair it up with your WHY (the motivation behind it), and co-create a HOW (your Unique Offering)!
🔥Explaining the difference between thinking about your ideal client and AS YOUR IDEAL CLIENT
🔥Unraveling the IMPORTANCE OF YOUR ADVISORY AUTHENTICITY & embedding it into the overall business plan
and
🔥Extensively elaborating a Step-By-Step process on how to transform selling from a dreadful action into a pleasurable experience!
This eBook The Indispensable Almanac Of Internet Marketing has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other...
Smithmarketing com-covid-19-marketing-tips-how-to-market-effectively-and-resp...Smith Marketing, Inc.
The pandemic that we’re experiencing right now has drastically affected a lot of businesses whether big or small. In order for your business to survive, you need to adapt to the changes that are happening. Well, that’s why we’ve come up with these COVID-19 marketing tips to help you out.
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
How small businesses can use digital marketing during covid 19 outbreakiTech47 Sdn Bhd
Get your social media marketing in Malaysia done by iTech47 and rest assured that you as a small business owner won’t lose much during this COVID-19 outbreak.
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Home Based Business Opportunities Financial SuccessCacey Taylor
It seems home based business opportunities are a bit more common in the US than in Europe. However the European marketplace is quickly catching on to the phenomenon of home based business and network marketing. The advantages of a home based business are evident: low cost, flexible working hours and tax benefits, to name but a few. But these advantages have pretty much been there for many years, so why the sudden growth? Why do so many people start their own home based business right now, and why would network marketing be a good thing to consider for so many others?
First of all there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. Turn open any newspaper and you can't miss articles on companies downsizing and laying off employees by the thousands. Network marketing offers people the chance to create a part time auxiliary income, right beside their day job. This kind of extra income has proven a great help to many families across the world. Of course many network marketers have made a full time living out of there business. Some of them have made fortunes. But this level of success, although available to anyone who is willing to do the work, will not be for most people. Most network marketers run a part time business for a small number of hours a week earning them a couple hundred bucks a month.
Then there is the phenomenon of cocooning, where the consumer tries to shield itself from all sorts of marketing messages. Do-no-call lists are in place, making it harder and harder for companies to get their messages across to the consumer. Network marketing, which is based on moving a service or product to the end consumer based on personal relationships, delivers a strong answer to these challenges. More and more traditional companies have discovered that network marketing is a very cost effective way to reach consumers.
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
How small businesses can use digital marketing during covid 19 outbreakiTech47 Sdn Bhd
Get your social media marketing in Malaysia done by iTech47 and rest assured that you as a small business owner won’t lose much during this COVID-19 outbreak.
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Home Based Business Opportunities Financial SuccessCacey Taylor
It seems home based business opportunities are a bit more common in the US than in Europe. However the European marketplace is quickly catching on to the phenomenon of home based business and network marketing. The advantages of a home based business are evident: low cost, flexible working hours and tax benefits, to name but a few. But these advantages have pretty much been there for many years, so why the sudden growth? Why do so many people start their own home based business right now, and why would network marketing be a good thing to consider for so many others?
First of all there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. Turn open any newspaper and you can't miss articles on companies downsizing and laying off employees by the thousands. Network marketing offers people the chance to create a part time auxiliary income, right beside their day job. This kind of extra income has proven a great help to many families across the world. Of course many network marketers have made a full time living out of there business. Some of them have made fortunes. But this level of success, although available to anyone who is willing to do the work, will not be for most people. Most network marketers run a part time business for a small number of hours a week earning them a couple hundred bucks a month.
Then there is the phenomenon of cocooning, where the consumer tries to shield itself from all sorts of marketing messages. Do-no-call lists are in place, making it harder and harder for companies to get their messages across to the consumer. Network marketing, which is based on moving a service or product to the end consumer based on personal relationships, delivers a strong answer to these challenges. More and more traditional companies have discovered that network marketing is a very cost effective way to reach consumers.
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
the IUA Administrative Board and General Assembly meeting
7 easy ways to adapt your healthcare marketing in times of crisis
1. 7 EASY WAYS TO ADAPT YOUR
HEALTHCARE MARKETING IN
TIMES OF CRISIS
The coronavirus outbreak might be over in a few more months but it's crucial
that your marketing remains consistent during that time if you want patients and
clients to remember you afterwards. We're not talking huge changes but there's
definitely a few easy things you can do to adapt your marketing right now.
HIT PAUSE ON THE CORPORATE FLUFF
Patients need to be centre stage in your marketing right
now, not your loyalty scheme or 50% teeth-whitening
sales promotions. Press releases can take a break too.
Prioritise your internal communications with staff,
social media management and take a look at any other
longer-term projects you've put off, such as refreshing
a tired web page or site.
ADDRESS YOUR PATIENT'S NEEDS
People are anxious during a crisis, especially about
their health. This is the perfect time to look for ways to
meet the real needs of your audience. Give tips on how
people can keep their necks and shoulders feeling
loose whilst working from home or how about a quick
video on how to floss if you're a dentist (not that type
of floss!). Create a list of content you could make over
the next few weeks.
TRY THE THREE E'S: EDUCATE,
ENTERTAIN OR 'ELP
Most of your patients are safely tucked up at home with time on their hands. They're
spending more time online, using their phones and likely to be looking up health
concerns that aren't coronavirus-related. Give them meaningful content when they
arrive on your site or social media page. Think educational (like an infographic
exploring how to treat a common health condition at home), entertaining (check out
Twitter and Instagram for ideas and try out more interactive posts like what are you
watching on Netflix) or 'elpful as we say here in Yorkshire. Promote a local farm shop
that's feeding the community or a group that's supporting people living alone.
MAKE YOUR WEBSITE MORE VISIBLE
People are online. If you want to catch them online,
make sure they can find and access your website with
ease. Update old content, check your Google Analytics
to see which pages you can retire, spruce up your
SEO...use the downtime to improve these aspects so
you're ready to rock and roll when social distancing is
relaxed and people start to use your services again.
The coronavirus outbreak might be over in a few more months but it's crucial that your
marketing remains consistent during that time if you want patients and clients to
remember you afterwards. We're not talking huge changes but there's definitely a few
easy things you can do to adapt your marketing right now.
RECONSIDER HOW YOU SELL SERVICES
HHeerree''ss hhooww ttoo ssuurrvviivvee aanndd eevveenn tthhrriivvee,, oovveerr tthhee nneexxtt ffeeww wweeeekkss::
Physical trips to your clinic won't be possible for a fair few more weeks yet. What could
you do to fill that gap and still be able to care for patients and clients? Can you offer
1-2-1 personal training at home? Could you still provide a counselling session over
video call? How about downloadable worksheets or training webinars? Many are
already looking at how to 'digitise' their services and there's plenty of free/low-cost
tools out there to help you do this quickly such as Zoom and Teachable. People are still
looking for ways to relieve boredom and still take care of other aspects of their lives.
HHeeaalltthhccaarree mmaarrkkeettiinngg ffoorr hheeaalltthhccaarree hheerrooeess
Visit: yorkshiremedicalmarketing.com
IIff yyoouu''rree aa hheeaalltthhccaarree bbuussiinneessss aanndd yyoouu nneeeedd aa hhaanndd oorr wwaanntt ttoo
aa sseeccoonndd ppaaiirr ooff eeyyeess ttoo llooookk aannyytthhiinngg oovveerr,, tthhee ffrriieennddllyy lliittttllee
tteeaamm aatt YYoorrkksshhiirree MMeeddiiccaall MMaarrkkeettiinngg aarree hheerree ttoo ttrreeaatt aanndd ccaarree
ffoorr yyoouurr mmaarrkkeettiinngg nneeeeddss..
BE 'HUMAN'
It's tough to put a human touch on services with social
distancing and lockdowns but it doesn't stop you being
'personal' and 'authentically human'. Tell patients how
your team is coping, share what they're up to (pet
pictures are working well!), how you're protecting staff
and patients. Lay off the scheduled posts on Facebook
and interact socially with people in your local
community Facebook Groups.
TWEAK YOUR LANGUAGE AND IMAGERY
Tone of voice is very important right now. Do you want
to be known as helpful and positive or negative and
bossy? It's completely possible to be firm yet friendly
in your written communications. Write in active rather
than passive language. Rephrase common terms such
as 'keep in touch' or 'pop in and see us' as these won't
be relevant right now. Park the visuals and photos that
show social gatherings too.
