How to plan effectively for your corporate intranet. Presented by Ryan Thompson of Blue River Interactive Group at MuraCon EU 2014 in Edinburgh, Scotland.

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INTRANET PLANNING
by Ryan Thompson
Blue River Interactive Group, Inc.

2. WHY AN INTRANET?
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๏ Consolidate Information
๏ Improve Efficiency
๏ Improve Quality of Information
๏ Promote Collaboration & Sharing
๏ Standardized Platform
๏ Systems Integration Opportunities
๏ Uphold Company Standards

3. ISSUES WITH INTRANETS
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๏ Outdated Information
๏ Poor Usability
๏ No Accountability & No Governance
๏ Systems are Stitched Together
๏ No SSO
๏ Rigid Platform = No Flexibility
๏ No Ownership

4. WHAT WE WILL COVER TODAY
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๏ Requirements Gathering
๏ Anticipated Roadblocks
๏ Common Features & Examples
๏ Possible Integrations
๏ Choosing a Platform
๏ Deployment & Roll Out
๏ Measuring Success

5. COMMON ROADBLOCKS
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๏ The “Shared Drive”
๏ The “Spreadsheet”
๏ “The Current Site Does _________.”
๏ Content, Content, Content!
๏ Internal Politics / Conflicting Priorities
๏ Too many features
๏ Low User Adoption / Lack of Interest beyond Stakeholders

6. TIPS FOR REQUIREMENTS GATHERING
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๏ Research Current Best Practices
๏ Establish Stakeholders Early (Global & Departmental)
๏ Familiarize Yourself with Common Features
๏ Use Surveys to Gauge Interest in Features
๏ Report Back Early & Often
๏ Keep Running Inventory of Features
๏ Rank & Prioritize Features
๏ Suggest a Phased Approach

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EXAMPLE REQUIREMENTS LIST

9. COMMON INTRANET FEATURES
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๏ People
๏ Find People
๏ View Profiles & Contact Information
๏ Directory Integration

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11. COMMON INTRANET FEATURES
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๏ Departmental Organization
๏ Shared Structure Across All Departments
๏ Overview
๏ Document Repository
๏ Staff Listing/People
๏ News/Announcements
๏ Custom Content/Features
๏ Ability to Add a Department Quickly

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๏ Documentation
๏ Shared Repository
๏ Search/Filter Functionality
๏ DAM Integration
COMMON INTRANET FEATURES

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COMMON INTRANET FEATURES
๏ News & Events
๏ Organizational news & events (top down)
๏ Departmental News & events (aggregated)

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๏ Personalization
๏ User Profiles
๏ Access to “My Content”
๏ View Content Based on Permissions
๏ Favorites & Viewing History
๏ Customize the Experience
COMMON INTRANET FEATURES

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๏ Collaboration/Social
๏ File Sharing / Repositories
๏ Discussions
๏ Wiki
๏ Groups/Friends
COMMON INTRANET FEATURES

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27. INTEGRATIONS TO CONSIDER
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๏ CMS
๏ AD
๏ DAM
๏ CRM
๏ Collaboration (Chat, Discussions, Wiki, Comments)
๏ IT Systems (tickets, requests)
๏ Custom Applications

28. CHOOSING A PLATFORM
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Your Intranet Platform Should...
๏ Support many content contributors with different roles
๏ Provide a simple content editing interface
๏ Allow Role-based access to content & features
๏ Support Single Sign On with other directory systems
๏ Easily integrate with other/external systems
๏ Provide opportunities for customization
๏ Scale to future growth

29. CHOOSING A PLATFORM
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30. ROLLOUT & DEPLOYMENT
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๏ Name your Intranet. Give it a brand.
๏ Communicate the launch plan early
๏ Complete administrative/content training before deployment
๏ Beta test functionality with small groups
๏ Do a company-wide beta release
๏ Establish issue tracking & feedback channels
๏ Hold ongoing “Brown Bag” training courses
๏ Establish governance & oversight

31. ROLLOUT & DEPLOYMENT
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Don’t let it die
๏ Follow up on issues quickly
๏ Plan additional phases and features
๏ Talk with your users
๏ Establish a team to improve, enhance and promote the Intranet

32. MEASURING SUCCESS
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Success is subjective, but here are some common metrics...
๏ Time to complete tasks reduced
๏ Information awareness increased
๏ Increase in collaboration (# of groups, discussions, messages)
๏ Reduced phone calls / emails
๏ Positive user feedback
๏ Death of the Shared Drive

33. MEASUREMENT TOOLS
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๏ Online Surveys (www.surveymonkey.com)
๏ Chairside Reviews - Watching someone in action
๏ User Feedback Forms & Polls
๏ Content Ratings & Rankings
๏ Hosted User Discussions / Interviews
๏ Water Cooler Espionage

34. MORE INFORMATION
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๏ Intranet Design Annual - www.nngroup.com
๏ Email - ryan@blueriver.com
๏ Blue River - www.blueriver.com
๏ Mura CMS - www.getmura.com

35. Thank you. Questions?
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