This document discusses principles for effective API design. It defines an API as providing a way for developers to interact with and consume a service. It outlines six principles for API design: design first, choose the right runtime, define contracts, monitor usage, continuously improve, and socialize APIs. The principles emphasize designing for developers and specific use cases, ensuring scalability and reliability of the runtime, and engaging with developers through documentation and community. Well-designed APIs that follow these principles can become valuable products and ecosystems, while mediocre APIs that don't engage stakeholders may fail to meet business objectives.