This document discusses a new toothpaste product called Toeva Tandpasta that combines toothpaste and plaque indicator in one product. It is designed to help children and adults brush their teeth more effectively by making plaque visible so they know where to brush longer. The toothpaste comes in a squeeze tube with a child-friendly shape and color combination. Clinical studies have shown it is an innovative way to make brushing teeth more educational, fun and time-saving.