An educational roadshow involves hosting a series of regional medical meetings with the same format, speakers, and agenda in order to disseminate a brand's key messages locally. While more expensive than a single national meeting, roadshows allow more delegates to attend conveniently and increase a brand's advocacy base across the country. To make a roadshow excellent, organizers should involve local speakers as chairs, recruit delegates with local field force help, distribute meeting reports, and keep faculty spirits up through the exhaustive process.