1.
Market
Report
Our scenario is very complex:
• The 85% of SME disappear before they are 2 years of operations. The 66%
of SME disappear before the first year of operations – Source: Ministerio de
Trabajo y promoción del Empleo, MTPE – 2005. Perú
• Of every 400 new entrepreneurs only 40 survive in the first two years and of
these only 20 reached their first 5 years. – Source: Centro de Capacitación y
Empresa. Argentina.
• The 75 percent of new Mexican companies should cease operations after just
two years on the market. – Source: Red Cetro-Crece, advisor organization
to SMEs. Mexico.
• The 25% of companies disappear in the first year, 17% in the second year,
13% in the third year and 11% in the fourth year. – Source: Report of
Rodrigo Castro, and survey to 67.310 companies (1996).
• Only 5% of companies promoted by young entrepreneurs are successful. –
Source: Mikel Segovia, Universidad de Navarra. España. 2002
• The statistics speak of a high mortality in start-ups: according to 2003 data,
over 70% of businesses fail within four years of life. – Source:
“Emprendedor XXI”, de La Caixa, España.
• Over 50% of small businesses fail in the first year and 95% during the first
five. – Source: Agencia Federal para el Desarrollo de la Pequeña Empresa.
U.S. Small Business Administration.
These data, despite their age, have not changed. For this reason, and given the
current economic crisis, several international organizations promote
entrepreneurship as a solution to the economic crisis. Such organizations as:
WorldBank, IADB, IMF, Global Entrepreneurship Monitor, OECD, reports the urgent
necessity to promote the entrepreneurship among the young people.
Our product (a course MOOC + net of entrepreneurship) is oriented to satisfy such
necessity.
Bu we need to know the causes of failures are usually:
• Inadequate knowledge of the market – we offer marketing topics in the
course.
• A finished product inappropriate - we offer tools design in the course.
• An ineffective effort in marketing and sales - we offer marketing technics in
the course and a net of entrepreneurship to support ideas.
• A lack of foresight on the competitive reaction. - we offer foresight technics
in the course and a net of entrepreneurship to provide support.
• Rapid product obsolescence - we offer tools of product life cycle in the
course.
• A forecast of the timing inadequate to implement the business - we offer
Project management technics in the course.

2.
• An inadequate capitalization: excessive asset investment - we offer financial
in the course and a net of entrepreneurship to provide mentoring and
coaching.
• Poor cash flow management - we offer financial in the course and a net of
entrepreneurship to provide mentoring and coaching.
• Lack of controls - we offer Project management technics in the course.
• Wrong reasons for start an entrepreneurship – the course provide mediums
and tools to reinforce a entrepreneurship thought.
• Love with the product – the course provide guidelines and best and worst
practices to cope this situation or similar.
To address all point previous we compose a course with several topics, but the
more important are a module of best/worst practices, and module of competences
to be an entrepreneurship. And, to provide continuous learning, the net of
entrepreneurship give support.
From the interviews, we were able to validate our initial idea: it is imperative to
train young people to enable them to achieve entrepreneurial thinking.
Furthermore, in the current scenario and future, few young people are creator of
companies, the rest will be employed. But everyone must generate new ideas and
promote enterprises wherever they work
So, we validated the target. But, our initial target from 16 to 25 years old changed.
Now, we need work in the target of 19- 25 years old.
The interviews validated the interest in entrepreneurship in young people, but they
do not see it as a possible future. Only in college or universities, they listen to be
entrepreneurs.
The percentage to be the target is variable, but we propose 2-3% at first time. In
LATAM, and in the range of 19-25 years old are: this range supposes a great
population of young people. Only LATAN and Vietnam suppose a big population of
potential customers.
Although this population does not pay, in these countries there are large amounts
of sources of national and international funding to support the promotion of
entrepreneurship.
Source. http://www.indexmundi.com/map/