2. edu4change4development
1.
Our
insight
gained
about
what
consumers
really
value
and
what
features
they
need
• The
interviews
describe
the
insights
from
the
Canvas
Model.
The
interviews
shown
our
points
of
view.
We
detect
and
confirm
issues
in
young
people
as:
– I
want
to
be
my
own
boss
but
I
think
there
is
a
division
that
is
not
knowing
exactly
what
is
entrepreneurship
(is
the
feeling
I
had).
– I
want/like
to
improve
my
future.
– This
is
not
as
easy
as
i
think,
a
good
idea
is
not
enough,
I
need
preparaQon
again,
I
think
most
young
people
didn't
know
about
entrepreneurship,
so
I
think
very
important
our
idea.
– I
do
not
know
about
that
is
entrepreneurship,
but
always
others,
the
government,
my
teachers
talk
about
it,
but
I
dont
know
if
they
really
known
about
this
topic.
– I
need
all
the
informaQon
about
entrepreneuship
free,
but
I
could
pay
a
bit,
but
the
young
people
dont
know
how
much
money
to
pay
because
they
didn't
any
kinf
of
plaSorm.
• And,
about
the
team,
the
insight
gained:
– They
need
partners
but
we
provide
a
net
of
entrepreneurships
– They
need
support,
we
provide
a
MOOC
course
which
provide
universal,
vitalicy
and
personal
educaQon,
in
parallel
a
net
of
support
with
experts
in
Entrepreneurship
• Such
insight
led
us
to
refine
the
value
proposiQon,
and
define
a
storyboard.
3. edu4change4development
2.
How
the
customers
resolve
the
problem
• They
don’t
resolve.
They
see
a
future
which
is
not
clear.
Or,
they
do
not
see
the
problem.
• The
problem
is
impossed
by
the
society.
4. edu4change4development
3.
Our
survey
• Our
surveys
was/included
– Interview
online
and
face-‐to-‐face
youn
people
• At
the
first
survey
we
collected
75
interviews
• At
the
second
survey
we
add
16
interviews
– Our
survey
included
young
people
in
rank
16-‐25
(potenQally
subranked
16-‐18
/
19-‐21
/
22-‐25),
and
from
several
countries
(actually
we
have
interviews
from
several
LATAM
countries,
Spain,
Portugal,
and
Vietnam).
– We
interview
people
from
developing
countries.
We
include
Spain
and
Protugal,
because
the
young
people
suffer
today
similar
problems
with
their
futur.
– The
survey
included
process
more
interviews
online
(16)
and
to
trinagulate
data
from
internaQonal
organizaQons
related
with
entrepreneurship.
5. edu4change4development
4.
The
survey
was
informaQve
for
our
startup
idea?
• Our
interviews
were
useful.
They
provide
very
useful
informaQon.
And,
the
survey
is
very
important
and
useful.
The
survey
is
strategic
tool.
• The
survey
helped
to
deepen
the
triangular
potenQal
market
and
beber
the
data
obtained
in
the
interviews.
• But,
the
interview
need
examples
in
any
quesQons
(3,
4
and
5)
because
young
people
didn´t
understand
any
quesQons
in
general.
6. edu4change4development
5.
What
happenf
if
the
survey
is
noy
useful,
at
least?
• In
our
cases,
we
had
reviewed
data
on
the
problem.
7. edu4change4development
6.
Our
market
size
• We
see
that
our
market
can
be
2-‐3%
of
the
market
for
young
people.
• This
%
in
countries
with
young
prople
interviewed
is
a
large
%
populaQon,
and
because
the
governments
are
interested
to
have
people
contribuQng
to
the
economic
system
and
social
security
systems.
8. edu4change4development
7.
The
customer
interviews
and
survey
to
inform
our
esQmates
of
the
market
size
• Yes,
interviews
allowed
refining
the
target
market
and
the
survey
allowed
value
market
size.
9. edu4change4development
8.
We
think
about
who
in
parQcular
their
target
market
really
is?
• Our
market
is
more
breadth.
It
include
young
people,
people
no
work,
workers
wishing
to
create
or
to
be
a
entrepreneurship,
but,
we
think,
we
not
should
include
younge
people
from
16
to
18,
or
create
other
MOOC
course.
At
this
moment
we
are
created
a
general
funcQonal
prototype
to
observe
issues.
• Late,
we
need
to
think
in
an
introductory
course
for
people
of
16-‐18
years
old.
This
introductory
course
would
be
possible
for
anyone
interested.
10. edu4change4development
9.
If
the
market
size
in
terms
of
dollars
is
small,
does
the
team
seem
aware
of
this?
• Our
market
is
very
big.
We
start
in
the
project
oriented
to
LATAM,
but
now
our
market
not
only
inclupe
people
from
LATAM,
furthermore
it
include
young
people
of
language
Portuguese
and
English.
And
the
market
now
is
abracQve
to
not
include
only
young
people,
because
our
product
could
be
abracQve
to
people
no
work,
workers
wishing
to
create
or
to
be
a
entrepreneurship,
• When
we
think
in
young
people,
this
market
not
provide
money,
we
need
partners
to
provide
money
at
the
start
(crowfounding,
GNO,
government,
enterprise
clusters,
angels
business,
private
financists,
etc.).
When
the
MOOC
will
be
consolidated
we
can
create
a
"tax"
to
be
part
of
the
net
of
entrepreneurships
(more
cheap)
and
a
"collaboraQon"
to
be
part
of
the
course
(an
enrollment
very
cheap).
• When
we
think
in
other
people,
we
can
charge
"some"
dollars/euros
by
enrollment
in
the
course.
