Rm Overview Masc (2)

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Synopsis of Real Magnets integration with AMS packages (for associations)

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Rm Overview Masc (2)

  1. 1. Real Magnet for Associations Review of UI & AMS Integrations for Southern Municipal Conference IT Fall Meeting
  2. 2. Agenda • Real Magnet Profile • Why outsource email to Real Magnet • AMS Profile / Assessment • Technology Review • UI overview w/integrations • Tracking of messages • Closing comments / Q&A
  3. 3. Real Magnet Profile • Real Magnet released it’s messaging platform in May 2000 • Privately held and Headquartered in Bethesda, Md. With 4 remote US sales offices and development resources in India. • Priority Markets include Association and Publishing • Client support 24 hrs. by 7 days • ASAE endorsed since 2004 as the preferred messaging provider for its members •Curt Wilcox – Sales Director •11 year consultant in the messaging industry •Jeremy Malin – Software and Ops Manager •Total 12 years in AMS / Messaging (10 yrs as Acvectra NetForum Prod. Mgr.)
  4. 4. A Sampling of our Clients
  5. 5. Strategic Partnerships
  6. 6. Benefits of a Third-Party ESP • Delivery speed • Dynamic content • Tracking capabilities and follow-up ease • Post to social networking sites • White listing • A/B testing • Unsubscribe management • RSS capabilities • Development of the next “new” feature
  7. 7. Taking Advantage of Tracking Data • Content generation • Popularity and posts to social networking sites directs selection of future content • Follow-up communications • Lead generation – if a customer read content related to travel, can promote current trip • Marketing related programs/services • If a customer reads content related to research news, can target market for research related educational program • New program/service/benefit/product development • Use patterns in popular content to inform development and ensure success
  8. 8. Integrating your AMS with your ESP • Two way integration • From AMS to ESP • Convenience Side of the Integration • Contact Data • Demographic Data • List Generation • From ESP to AMS • Greatest Benefits of the Integration • Tracking Data • Sends / Opens / Bounces • Links Clicked • Unsubscribes • Ability to Combine ESP and AMS data when querying
  9. 9. UI OVERVIEW of INTEGRATIONS & TRACKING Personify NetForum iMIS Aptify (Q1 2011)
  10. 10. UI OVERVIEW of INTEGRATIONS & TRACKING
  11. 11. Survey Follow Up I will be contacting each of you via email with a survey within the next week. Thank you all for your time. Curt Wilcox cwilcox@realmagnet.com 803.547.3812 Jeremy Malin jmalin@realmagnet.com 301 652 4025 #141

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