SlideShare a Scribd company logo
Buying and merging with a
company is one of the top
ways to grow your
business, but it’s also very
tricky. Overlooking the
required shift in company
culture could be
disastrous.
This is a simple one:
generally, when two
companies merge to form a
combined entity, it’s better
to implement a single name.
Unify them under one name
As early as possible, learn as much as you can about the
culture of the two teams. Determine what makes the
target company unique and why they are a target
company in the first place. Work on preserving those
aspects in the merger. Likewise, look at the company
doing the acquiring and determine what parts of their
culture the target company could adopt.
Learn about the old cultures
Focus on one or two
significant differences
and try to consolidate
them as best you can. If
you help them along in
this, you’ll see far
better results.
Focus on one or two goals at a time
Be present
Your job isn’t done once the target
company has been bought, so
don’t up and disappear. You
successfully combined two
companies; now, your job is to
combine two company cultures.

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Edmund Lazarus | How to Shift Company Culture at a Newly Acquired Business.pdf

  • 1.
  • 2. Buying and merging with a company is one of the top ways to grow your business, but it’s also very tricky. Overlooking the required shift in company culture could be disastrous.
  • 3. This is a simple one: generally, when two companies merge to form a combined entity, it’s better to implement a single name. Unify them under one name
  • 4. As early as possible, learn as much as you can about the culture of the two teams. Determine what makes the target company unique and why they are a target company in the first place. Work on preserving those aspects in the merger. Likewise, look at the company doing the acquiring and determine what parts of their culture the target company could adopt. Learn about the old cultures
  • 5. Focus on one or two significant differences and try to consolidate them as best you can. If you help them along in this, you’ll see far better results. Focus on one or two goals at a time
  • 6. Be present Your job isn’t done once the target company has been bought, so don’t up and disappear. You successfully combined two companies; now, your job is to combine two company cultures.