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education with no boundaries
THE TEAM

Irek Zayniev
Founder
SaaS architect
more than 10 years of
experience in IT-project
management

Zhdan Shakirov
Investment director
Financial strategy
more than 15 years of
experience in e-learning
management

Vilur Shakirov
Art design
more than 15 years
experience in software
and game products
design
THERE ARE MORE THAN 100 E-LEARNING PRODUCTS …
WHAT IF WE WANT TO

ask a question
work in a group
work at practical assignment under
a teacher supervision
even if there are 300+ students in a class
even if we did not attend class
EDKET - A SWISS KNIFE FOR ON-LINE EDUCATION

EdKet will turn boring and
expensive e-learning into
affordable, substantive and
fascinating process as
natural as the one in real
classes or studios
SECRET FORMULA

before …

after !!!
COMPOSITION
COMPOSITION: extended telepresence
up to 300 active users in every virtual class

301
COMPOSITION: extended telepresence

on special devices

on any devices
PC with any OS
mobile devices
SmartTV
COMPOSITION: extended telepresence
Microsoft Kinect. Dancing, yoga, fitness
COMPOSITION: extended telepresence
additional cameras. we look and understand!
COMPOSITION: extended telepresence

Edkit displays the image of what the student is
writing with a usual pen in a usual notebook which
lets a teacher point to a mistake remotely
COMPOSITION: EDGET designer

make interactive demonstrative
and test materials Edget
500+ elements
COMPOSITION: EDFORGE designer

make FusionClass with lesson videos and Edget

Turn any video into intriguing quest with a teacher
on-line
COMPOSITION: Market

Sell and buy interactive demonstrational and test
materials (Edget)

Buy for $1
COMPOSITION: Market

order or find course you need
Composition: works anywhere

Campus
Building

Regional
Office

LAN

Branch Office

WAN

Main Office

Home Office

other systems*
*with 3% loss of IP packets

on any
devices

3G/4G

Internet

Vacation House

impeccable
quality

Coffee Shop

Edket*

with any
cloud
topology
Up to 13+ MM Users

MARKET VALIDATION

More than 10 th. Russian public schools were closed in
rural areas

More than 200 th. students use the services of
private tutors to prepare for the exam, EAI

More than 1.5 MM. children is homeschooling
in the U.S.

More than 10.7 MM. Russian schoolboys do
not know what to do after school

More than 1 MM. studies over the world
World market potential

We need just 160+ thousand users

зарабатывать
$3+ tri.
+20% early

экономить
learn
1.5+ BB.

$60 BB.
+18% early

learn distantly
50+ млн.

$27 MM.
a year
edket
160+ th.
BUSINESS MODEL
We take 15% commission on each class hour cost

19 MM
hours
160 th.
users

$1.4
average price
of hour $8

$26 MM.
average
profit
2014-2017
MARKET ADOPTION

Events
World Hobby Fairs
World Educational
Fairs
World Class Fitness
Festival

Partnership
Educational
social networks

HUBs on
social
networks
COMPETITION
affordable

off-line
a direct contact

expensive
COMPETITIVE ADVANTAGE

«Extended»
teleprethens

Crowdsourcing

Designer

a direct contact
additional devices
Kinect
Edkit

opportunity to not only
find the right course, but
also to order it on a
competitive basis

interactive demonstration
and test tools

API

300 +

Any devices/any
networks
Any OS, PC and mobile in one
class. 3G/4G network

for connection additional
devises

active users in one virtual
class
ФИНАНСОВЫЙ ПРОГНОЗ

ROI = 1778%, KPI=ARPU=$8.7/mon., NPV=$210 MM.
Stages
November 2013

Product: prototype

February 2014

Product: closed beta – version
Finances: seedbed investment

May 2014

August 2014

March 2015

Product: beta– version
Users: 1.5 thousand (Designers Union of
Russian Federation), Tulein University
(USA)). Closed beta – testing
Release. All-state distance learning
conference in the US
Finances: Seed investments

Users: 67 thousand
Finances: BEP
1 stage
$300 th.
beta-version
25% of share,
Duration 4 month

2 stage
$1.1 MM.
BEP achievement
25% of share,
Duration 9 month
Exit options for Investor

2017
ROI = 1778%
stake sale

2022
ROI = 20000%
IPO

2019
ROI = 3386%
back buy
Distance learning market which allow to:

make money
Learn
what you want
Learn from the
best experts for
the best price

save

Teach what you
know and earn

Intuitively,
lively, fun

learn
CONTACTS

more than full-time education
Founder
Irek Zayniev

Investment Director
Zhdan Shakirov

web: www.edket.com
mail: irek@edket.com
mob: +7(917)4336302
Birsk, Russia

web: www.edket.com
mail: zhdan@edket.com
mob: +7(915)3923019
Moscow, Russia

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Edket pitch v8_en