Edelweiss Detailed info

1. Edelweiss Overview
Structure Integrated Investment Banking Company
People 3000 strong team with highly experienced and stable senior
management team
Brand Well respected brand with strong position in relevant market segments

2. Investment Banking (Edelweiss Financial Services Ltd.)
Completed over 150 transactions over multi-advisory platforms
CY 2007 - Ranked #1 in Bloomberg (mid-cap PE) and FY 2008 Prime Database (mid-
market IPOs)
Outlook NDTV Award for Best Merchant Banker of the Year 2008
Broking- Institutional (Edelweiss Securities Ltd.)
One of the leading Brokerage and Top derivative desks in India
One of the largest equity research desks in India; with additional sectoral overview
Unique alternative and quantitative research insights
Asia Money Brokers Poll 2008
Ranked #3 in the ‘Best Local Brokerage’ category.
Ranked#4 in the ‘Overall Sales Service’ and Best Sales Trading’ categories
Broking- HNI services (Edelweiss Securities Ltd.)
Landmark tie-up with PSU Bank – Union Bank of India and Bank of Rajasthan to engage
HNI clients with innovative and customised investment solutions
Debt Syndication Desk (Edelweiss Securities Ltd.)
Lending (ECL Finance Ltd.)
Front runners among IPO financiers within one year of launch
Lending against liquid collateral of capital markets instruments
2
Edelweiss Businesses

3. 3
Edelweiss – Pioneer and Lead
Ranked #1
Bloomberg League
Tables
Mid-Cap Private
Equity Transactions1
– CY 2007
Ranked #1
Prime Database
League Tables
Mid –Market IPOs2
– FY 2008

4. • Caters to all the financial needs of our Retail/HNI clients
• Offers a wide range of products and services from trading and demat
accounts to mutual funds, insurance and structured products
• Started in February 2008
• Has shown a tremendous growth in the past 1 year
• Client Advisory Services Group has employed more than 1500 people across
India with branches in Mumbai, Delhi, Kolkata, Chennai, Chandigarh,
Hyderabad, Pune, Indore, Jaipur, Nasik, Ahmadabad and Ludhiana
• Current business focus is on online trading
Edelweiss Client Advisory Services
4

5. 5
Key take away
The percentage of Registered Accounts
which use the Online Platform has
increased from 28% in 2007 to 46% in
2008
(All numbers in Lakhs)
Source: NSE Fact Sheet 07/08
NSDL Website
Growth of Online Trading in India
Nov ’08 Nov ’09
Registered
Accounts (NSDL)
96 116
Online Users 27 54

6. 6
It’s time to think…
Does your
Relationship
Manager not find
enough time for
you?
Difficult to find
relevant information
and views quickly
and easily?
Don’t find time to
trade during
market hours?
What is the model
portfolio to suit my
needs?

7. 7
 Customer Friendly Site
 Exhaustive and updated data on companies in a neatly classified way.
 Single destination for all financial avenues like Equity, Derivates, MFs, commodities etc.
 Online platform coupled with offline services
 Relevant Information
Edelweiss offers research and strategies on
 Your portfolio, Stocks & MFs you wish to track, Type of research & strategy
 Investment horizon, Trading pattern
 Empower your trades
 Place your own trade calls and execute them
 Comprehensive analysis of your investment objectives
 Technical tools to help you evaluate and plan your investments
 24x7 access to your portfolio with multiple asset classes
 Trade anytime. Trade anywhere.
 Desktop application to download and work in the offline mode
 www.mobile.edelweiss.in – access to portfolio and strategies while on the move
 Place After market orders (AMO’s), Set Alerts on stocks & indices
www.edelweiss.in - Experience the next level of online trading