The document summarizes an equity advisory service called Research & Ranking that aims to educate retail investors and bust myths about equity investing. It notes that equities have historically delivered higher returns than other asset classes like gold, bank deposits, and real estate. Research & Ranking provides long-term, research-backed advisory through personalized portfolios of 15-20 stocks, education on healthy investing habits, and tools to track portfolio performance. The service aims to help more retail investors participate in equity markets through a non-discretionary approach focused on empowering clients.