Ed Wright - Staying on the right side of the law in the digital world
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UK legal and regulatory position on conducting business online Setting up an online business Electronic contracts and signatures Cyber security, privacy and data protection Hyperlinking and domain names Jurisdiction and governing law Advertising Liability for online content and insurance
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2014 Internet and ECommerce Law Update
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Roxanne Brownlee - Google - Future proofing in the digital era
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Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams Happy
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.
Darren Turner - Digital Transformation through Business Intelligence
A global retailer was receiving thousands of customer complaints per day from siloed data sources, including complaints, feedback, and product testing data stored in an aging central database. Business intelligence (BI) tools were implemented to create a single view of the business, connect previously isolated teams to the same data, remove outdated Excel files, and use machine learning to generate insights. Dashboards provided visibility into key metrics to help product managers focus on priority issues. This improved efficiency, enabled early detection of potential product recalls, and empowered employees across departments to make better data-driven decisions, strengthening the retailer's brand and competitiveness.
Fundraising - Modernising donor communicatoins
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Adam Harris - Remote + Virtual working - Implications for the Digital workforce
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Robert Craven - Lessons from Google
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Gen Z has a strong dependency on being constantly connected to the internet, with over half unable to last more than 5 hours without access. They expect personalized and predictive experiences from websites and are more likely than older generations to prioritize personalized experiences over privacy. Gen Z is also more entrepreneurial than previous generations and sees their online presence and reputation as defining factors for their future opportunities.
Kieran S- Lawler - Data driven social media marketing
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Toccara Baker - The reality of connecting adtech and martech
The document discusses how brands aim to provide consistent personalized experiences across channels but face fragmentation challenges. It notes that 87% of customers want seamless experiences, but many marketers' tools are not integrated. The consumer journey is now across multiple devices. The document advocates that converging advertising and marketing technology into a single platform can provide a foundation for data activation and journey management. This allows for segmentation, optimization, and insights across the customer path to drive better experiences and outcomes.
Julio Taylor - Design Systems - A visual framework for your brand - Nottingha...
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Rachel Starling - Speedo Goggles - Nottingham Digital Summit
This session will explore how the power of business insight, coupled with a deep understanding of who your user is can be translated into excellent digital experiences that generate a return for your business in the long-run for key product categories. Utilising a practical example, you will learn: ** How to couple business and user insight and translate that into a user experience that exceeds the needs and expectations of your user. ** How to create a user experience that generates return on investment for your business
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Nikki Annison - Impero's cloud journey: a truly integrated campaign
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Stuart Ross - Using technology to facilitate growth
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- 2. Legal considerations for running a digital business in the UK
- 3. Introduction • UK legal and regulatory position on conducting business online • Setting up an online business • Electronic contracts and signatures • Cyber security, privacy and data protection • Hyperlinking and domain names • Jurisdiction and governing law • Advertising • Liability for online content and insurance
- 4. UK legal and regulatory position on conducting business online • Different statutory instruments • Effect of Brexit?
- 5. Setting up an online business Different types of agreements: • Website development • Website hosting • Content licences • End user licences • App development and distribution (if applicable)
- 6. Electronic contracts and signatures • Specific regulatory requirements where orders are placed online • Laws governing contracting on internet • Remedies available for breach of electronic contract
- 7. Cyber security, privacy and data protection • Nature of regulated data • Fair and lawful data collection • Data quality • Outsourcing solutions and storage of data outside EEA • Rights of data subjects • Use of cookies • Measures to guarantee security of internet transactions
- 8. Hyperlinking and domain names • Linking to third party websites • Domain names and rights conferred
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- 10. Advertising • Rules on advertising goods and services online or via social media • Rules in relation to text messages and spam emails
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- 12. Ed Wright Partner T 0115 945 3744 M 07855 747902 E ed.wright@shma.co.uk