Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.