Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14
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The document is a presentation from Futerra, a sustainability communications agency. It argues that sustainability needs to be more fun, engaging, and focus on positive stories rather than difficulties. It also emphasizes the importance of social proof and making sustainability appealing and relevant to businesses and consumers by focusing on competitive advantages like jobs and profits.
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Ed Gillespie Stories, Sizzle, Salience & Social Proof ESEC14
- 1. Stories, Sizzle, Salience & Social Proof ! European Sustainable Events Summit! 28/01/14 www.futerra.co.uk !
- 4. If you want to subvert the dominant paradigm…we need to have more fun than they are! (and let them know while we’re doing it) ! www.futerra.co.uk !
- 5. “Fifty Shades of Green”
- 11. No-one’s interested in Sustainability! WWW.FUTERRA.CO.UK!
- 12. Do things better…AND do better things! Mark Shayler! www.futerra.co.uk !
- 15. 250% Consumer Spending 200% GDP 150% Life Satisfaction 100% 50% 1973 www.futerra.co.uk ! 1977 1981 1985 1989 1993 1997 2001
- 19. “…there’s an erroneous idea that this is all about cost, burden and sacrifice. Actually it’s about profit, jobs and competitive advantage. Smart companies have figured this out and are making billions”! - Amory Lovins !
- 23. We are not blindly opposed to progress… we are opposed to blind progress! John Muir! ! www.futerra.co.uk !
- 24. ‘A Kodak moment’ will become synonymous with situations when businesses or whole sectors of the economy are in flat denial of dramatically shifting circumstances… www.futerra.co.uk !
- 26. “What should our sustainability strategy in business strategy be be in the context of our the context of sustainability?”! business?”! ! www.futerra.co.uk !
- 27. THE GOLDEN CIRCLE WWW.FUTERRA.CO.UK!
- 29. After nourishment, shelter and companionship, stories are the thing we need most in the world. ! Philip Pullman! www.futerra.co.uk !
- 31. THE SIZZLE
- 41. All things are ready if our minds be so.! William Shakespeare! ! www.futerra.co.uk !