Internet Marketing & Web Design Manager for DV Mobiweb. Read full article at http://jessicanorthey.com/the-new-television/

1. E D C H A P K O W S K I
I N T E R V I E W W I T H
– B Y J E S S I C A C . N O R T H E Y

2. E D C H A P K O W S K I
I N T E R N E T M A R K E T I N G & W E B D E S I G N M A N A G E R
http://www.flickr.com/photos/38305415@N00/5547851770/

3. “People who watch television
shows and videos on mobile
devices need to be reached.
!
Especially now and into the future
as more people are
ditching their old school cable
services for on-demand
entertainment like like Netflix,
Hulu, and YouTube. So many
younger people never even turn
the TV on, it's all laptops, tablets
and phones to them, and they
need to be reached. “
http://www.flickr.com/photos/21508313@N06/5479399374

4. “The only thing slowing mobile marketing down is the late
adopters, there are still businesses out there that haven't built
a website or gone social yet; they still prefer a handshake and
cash, but even they will have to adapt.”
http://www.flickr.com/photos/12278984@N02/7870712076

5. “Mobile marketing hits people
where they are, there's no more ‘did
you get my email?’ or ‘your email
went to my spam folder’, we're
reaching people on their phone with
texts, and we're creating mobile
versions of desktop sites that feature
their most important content.”
http://www.flickr.com/photos/67499195@N00/817415030

6. “Where a business offers free
Wi-Fi to anyone in their
establishment or event, via logins
through social media. You log in
with Twitter or Facebook to their
free Wi-Fi and the business
collects all of your info to build
a client base and use it to
advertise to and know more
about what you want from their
business. Mobile marketing takes
a lot of the guesswork out, a
business knows who is there, what
they want, how often they come,
and the possibilities are endless.”
S O C I A L W I - F I
http://www.flickr.com/photos/62274271@N00/2489764843

7. “Responsive websites adapt to any sized screen without the need to zoom in and out to
easily read the content. This is done through responsive design, or you can have a
custom mobile website that visitors see instead of the desktop version.
My company uses redirection for custom mobile sites, we add a code to the header of
the website that takes visitors to a mobile version that only smartphone and tablet
viewers see. Every website should have a mobile version of some sort, but they don't
have to be responsive as there are other options.”
http://www.flickr.com/photos/69797234@N06/7203485148

8. “There are many ways to reach
people who speak other languages.
My company's software and many
leading mobile companies have the
ability to design websites in other
languages with translation software.
I've also used WordPress plugins with
Google Translate, but you don't get
perfect translations. I've only used
them on music websites where a few
incorrect words are understandable.
You can also communicate with
foreign langue clients through
international freelancers and the old
fashioned call centers. I expect to
see a perfect translation app by the
end of the decade...”
G L O B A L S C A L E
http://www.flickr.com/photos/21289977@N05/6700513557/

9. “Please visit, JessicaNorthey.com for full article.”