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Niklas´, Alicia´s, and Deborah´s
Biological Fast Food Restaurant

+
Location
●

●

●

Our first restaurant should be in a quarter of a
big city where the target audience (students
and people who take care of their health) is
living.
It should be next to a school or an university
(e.g Humboldt University Berlin).
If we earn enough money we could offer a
lunch menu for students or pensioners for 5 €.
Location choice

Berlin

Munich

Grades (1-6)

Grades (1-6)

Density of population 20%

1

2

Rent for the shop

40%

2

4

Population structure

40%

2

1

1.8

2.4

Location factors:

SUM

Importance
Cost analysis
●

Start up costs: 80.000 EUR
( facility 60.000 €, advertising 20.000 € )

●

●

Fixed costs: 2.000 € rent + 6.000 € personal
costs = 8.000 € (high local wage level)
Variable costs: burger: 2.50 €, drink: 0.50 €
(average price for menu 5 €)
Cost analysis
●

Break-Even-Point: 3200 menus
Goal for sales

3.200 menus
25 open days a month
= 128 menus a day have to
be sold.

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