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Strategic Cost
  Dynamics
Strategic Cost Dynamics

 Strategic Cost Dynamics covers
 three Economics concepts.

    Economies of Scale
    Economies of Scope
    Learning by Doing
Economies of Scale
Economies of Scale
   Economies of Scale exist when larger-scale
    facilities, optimally used, provide lower
    average unit cost.
    AC = TC / Q
Internal Economies of
Scale
   Internal – advantages that arise as a
    result of the growth of the firm.

       Technical             Internal =
       Commercial          growth of the
       Financial
                                 firm
       Managerial
       Risk Bearing
External economies of
scale
   External economies of scale – the advantages
    firms can gain as a result of the growth of the
    industry – normally associated with a
    particular area
                                  External =
   Supply of skilled labour     growth of the
   Reputation
                                   Industry
   Local knowledge and skills
   Infrastructure
   Training facilities
Economies of Scale -
Internal: Technical
   Larger companies can afford bigger machines –
    which may produce more efficiently and do more
    tasks
   More machines can mean less staff
   Machines can work 24/7
   The larger the business the greater the number
    of tasks that a piece of equipment will have to
    do.
   Increased dimensions – bigger containers can
    reduce average cost
Bulk Buying Economies :
    Commercial

   The larger the company the
    more it tends to buy in materials
    and components.
   The larger the order the better
    the discounts and the less
    frequent deliveries also reduces
    delivery costs.
   Supplier just uses a larger
    box/lorry rather than sending in
    lots of small packages.
Managerial Economies
   The larger the company, the         Use of specialists –
    more specialized each                accountants, marketing,
    manager can become.                  lawyers, production, human
                                         resources, etc
   In a small business, there is
    usually only one manager
    who has to do everything.

   In a large business, there is
    a larger span of control, with
    specialist managers for
    each department.
Financial Economies of
Scale

   The smaller the business, the
    greater the risk for a bank to lend
    you money.

   The larger the business, the less of
    a risk – due to experience, more
    products, greater diversification,
    better specialist accounting
    managers.

   Large firms able to negotiate
    cheaper finance deals
Risk Bearing

  Greater Diversification
  Markets across
   regions/countries
  Product ranges

  R&D
Economies of Scale
                      The larger the
Unit Cost               output the
                      lower the cost
            Scale A      per unit!
  82p

                         Scale B
  54p

                                    LRAC




                              MES   Output
Economy of Scope
   Economy of scope occurs when there
    are benefits to combining the
    production of two or more products.

        If a single firm can jointly produce goods X and Y more
       cheaply that any combination of firms could produce them
       separately, then the production of X and Y is characterized
       by economies of scope
Economy of Scope

   Economies of scope arise from
     “complementarities” in the
    production or distribution of
      distinct goods or services
Real world examples
 Economies of scope between cable TV
  and high speed internet service.
 Production of timber and particle board.

 Power generation and distribution.

 Joint cargo and passenger
  transportation in airlines reduces
  excess capacity.
 Global wholesale distribution of cheese,
  salad dressing, and cigarettes.
Learning By Doing


 Average costs tend to fall as an organization
  gains experience with the manufacture of an
  object. The effect is called learning by
  doing.
 Learning-by-doing is largely the result of
  improvements in methods and processes.
Learning By Doing
By: Vivek Kumar

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Strategic Cost Dynamics: Economies of Scale, Scope & Learning

  • 1. Strategic Cost Dynamics
  • 2. Strategic Cost Dynamics Strategic Cost Dynamics covers three Economics concepts.  Economies of Scale  Economies of Scope  Learning by Doing
  • 4. Economies of Scale  Economies of Scale exist when larger-scale facilities, optimally used, provide lower average unit cost.  AC = TC / Q
  • 5. Internal Economies of Scale  Internal – advantages that arise as a result of the growth of the firm.  Technical Internal =  Commercial growth of the  Financial firm  Managerial  Risk Bearing
  • 6. External economies of scale  External economies of scale – the advantages firms can gain as a result of the growth of the industry – normally associated with a particular area External =  Supply of skilled labour growth of the  Reputation Industry  Local knowledge and skills  Infrastructure  Training facilities
  • 7. Economies of Scale - Internal: Technical  Larger companies can afford bigger machines – which may produce more efficiently and do more tasks  More machines can mean less staff  Machines can work 24/7  The larger the business the greater the number of tasks that a piece of equipment will have to do.  Increased dimensions – bigger containers can reduce average cost
  • 8. Bulk Buying Economies : Commercial  The larger the company the more it tends to buy in materials and components.  The larger the order the better the discounts and the less frequent deliveries also reduces delivery costs.  Supplier just uses a larger box/lorry rather than sending in lots of small packages.
  • 9. Managerial Economies  The larger the company, the  Use of specialists – more specialized each accountants, marketing, manager can become. lawyers, production, human resources, etc  In a small business, there is usually only one manager who has to do everything.  In a large business, there is a larger span of control, with specialist managers for each department.
  • 10. Financial Economies of Scale  The smaller the business, the greater the risk for a bank to lend you money.  The larger the business, the less of a risk – due to experience, more products, greater diversification, better specialist accounting managers.  Large firms able to negotiate cheaper finance deals
  • 11. Risk Bearing  Greater Diversification  Markets across regions/countries  Product ranges  R&D
  • 12. Economies of Scale The larger the Unit Cost output the lower the cost Scale A per unit! 82p Scale B 54p LRAC MES Output
  • 13. Economy of Scope  Economy of scope occurs when there are benefits to combining the production of two or more products. If a single firm can jointly produce goods X and Y more cheaply that any combination of firms could produce them separately, then the production of X and Y is characterized by economies of scope
  • 14. Economy of Scope Economies of scope arise from “complementarities” in the production or distribution of distinct goods or services
  • 15. Real world examples  Economies of scope between cable TV and high speed internet service.  Production of timber and particle board.  Power generation and distribution.  Joint cargo and passenger transportation in airlines reduces excess capacity.  Global wholesale distribution of cheese, salad dressing, and cigarettes.
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  • 17. Learning By Doing  Average costs tend to fall as an organization gains experience with the manufacture of an object. The effect is called learning by doing.  Learning-by-doing is largely the result of improvements in methods and processes.

Editor's Notes

  1. Economies and Diseconomies of Scale Operation Management notes
  2. Economies and Diseconomies of Scale Operation Management notes
  3. Economies and Diseconomies of Scale Operation Management notes
  4. Economies and Diseconomies of Scale Operation Management notes
  5. Economies and Diseconomies of Scale Operation Management notes
  6. Economies and Diseconomies of Scale Operation Management notes
  7. Economies and Diseconomies of Scale Operation Management notes
  8. Economies and Diseconomies of Scale Operation Management notes
  9. Economies and Diseconomies of Scale Operation Management notes
  10. Economies and Diseconomies of Scale Operation Management notes