This document discusses agricultural marketing problems in India. It outlines several key issues: farmers lack collective organization and bargain individually, leading to high transport costs and low prices; there is a lack of grading so quality crops are mixed with low quality; transportation infrastructure is underdeveloped; markets have malpractices like fraud; farmers lack knowledge of market conditions; storage facilities are inadequate; many farmers are forced to sell immediately due to debt; credit access is limited; produce collection from small farms is difficult; quality is poor due to lack of improved seeds and fertilizers; middlemen extract large shares of income without adding value. Addressing these problems could help farmers receive better returns.

1. INDIAN & GLOBAL ECONOMIC
DEVELOPMENT.
SUBMITTED TO:
Department of Commerce
PRESENTED BY:
SUPRIYA LIMAN

2. AGRICULTURAL
DEVELOPMENT IN INDIA
SINCE INDEPENDENCE

3. INTRODUCTION
• Agriculture marketing plays an important
role in the very growth & development of
farming & agricultural outputs essential
for the rural development of India.
• An organized marketing system ensures
better returns to the farmer. It also
stables the market prices. It protects the
interest of both consumers & producers.
• But unfortunately in most of developing &
underdeveloped countries agricultural
marketing is not well organized & farmers
are facing many problems to sell their
products.

4. AGRICULTURE
MARKETING PROBLEMS

5.  UNORGANISED FARMERS
Indian farmers lack collectives organisation, small
quality of marketable is separately same to the
markets by number of small farmers, this causes high
transport cost & low bargaining power.

6.  LACK OF GRAUDING
Farmers in India do not understand the significant of grading of the
production good & bad crops are not separated qualitivity. Mixed
with poor quality gain, even the good quality gain sold at low price.

7.  PROBLEMS OF TRANSPORT
There is lack of economical & fast means of
transportation between the villages & market areas.
Transportation of crop is done by means of bullock
cards.
This is a very slow means of transport & it is depended
on weather conditions.
As a result of all this transport cost comes to nearly
20% of the value of output which is very high.

8.  MALPRACTICES IN THE
MARKET
Malpractices in the market is a common feature in the
agricultural marketing in India this relate to weights 7
measures, frauds in fixation of the price is of the crop
by the borders & commission agents.

9.  LACK OF MARKET
KNOWLWDGE
Farmers usually lack knowledge existing market
conditions. They are dependent upon commission
agent for the price of there production. They sets
there production at low price in the near by markets
dominated by commission agent.

10.  LACK OF PROPER
STORAGE FACILITY
There is lack of storage facilities in the rural areas.
Crops are stored in the place which are affected by
pest & insects. This situation force the farmers to sale
his production at low price.

11.  FORCED SALE
Very few Indian farmers sale his production as desired
because of many reasons he is forced to sale his
production, immediately after harvest. The
compulsions include repayments of loans to the
private money lenders & banks.

12. LACK OF FINANCE
Farmers need credit for agricultural operation but
shall farmers in the lack of security 7 document
cannot get loan from banks & cooperative societies.
Small farmers depends upon the traders & money
lenders. The traders & money lenders give loans on
condition that farmers will drink crop for sale only to
them in this process farmers get low price for there
production.

13.  LACK OF TRANSPORTATION
FACILITY
It is the main obstacle in the way of efficient
marketing.
The rural areas are not linked with the market by
roads.
A lot of agricultural products is wasted due to
transport problems.

14.  POOR QUALITY OF
PRODUCTS
Farmer is not using the improved seeds &
fertilizers so quality of production is very
poor & its prices are low in the market.

15.  LACK OF GRADING
In case of agricultural commodities the mixing of good
& bad products is very common in developing
countries like India, Afghanistan, Pakistan & etc.
There is no proper method for grading of agricultural
crops.It creates a problem of marketing inside &
outside the country.

16.  LACK OF CREDIT
FACILITIES
The credit facilities are not adequate to meet the
farmers requirement. Poor farmer is borrows the
money from private money lenders at tied conditions.

17.  PRODUCE COLLECTION
The collection of produce from small farmers is very expensive
and a difficult process.
It is a great problem for the efficient marketing.

18. LACK OF
STORAGE FACILITY
The storage facilities are required by the
producers as well as by the government.
The farmers need storage to sell their
product at a suitable time
The government needs stores for keeping
reserve stocks. Due to lack of storage
facilities a lot of product is damaged on
railway stations & in open air.

19. MARKET NEWS
Most of farmers in developing & underdeveloped
countries are uneducated & they know nothing about
the market conditions.
So farmer is unable to achieve the real price of his
product.

20. A LARGE NUMBERS OF
MIDDLEMAN
The middleman also takes a big share of
farmers income without doing anything.
A poor farmer borrows the money from them
and sells his product at lower rates.
Middlemen makes excessive profits & farmers
cannot get retail price of market.