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Coffee Shop 
Library 
Business
Goods and Services Provided 
 A relaxing environment for book-lovers and 
coffee-lovers alike 
 A great location for homework, relaxing, or a 
meeting place 
 Coffee, scones, and tea 
 Book rentals, magazines, and free Wi-Fi
Factors of Production 
 A medium sized loft-like building (with bathroom) 
 Air-conditioning and a surround sound system 
 Ingredients for food and drinks 
 Coffee Makers, mugs, and disposable cups 
 Books, magazines, etc. 
 Tables, chairs, and book shelves 
 Baristas and Bookkeepers
Business Properties 
 Name: Read and Roast 
 Slogan: “Quenching your literal and intellectual 
thirst” 
 Sole Proprietorship: I have chosen this because my 
coffee/library will be simpler to run on my own 
terms. My family will help, but I have decided to be 
the head over all. Yes, if it fails my own personal life 
could be in danger, but since I am not borrowing 
any money (I am using my own earnings) my 
finances are safe.
Location 
-This is my loft in 
Downtown Atlanta 
-It is 2,300 square ft 
-It will be around $1.76 
per square ft per month, 
coming out to be $4,400 
per month and $48,576 
per year
Necessities 
 I have been saving for about six years for this 
business plan, so all of my capitol is coming 
from my previous jobs 
 My father would also like to help out, so he is 
providing the rent cost for the first 12 months 
as a gift
Necessities Continued 
Items I need Cost 
Employees (6 people, at $9 per hr., working 8 hr. per day, 
250 days per year) 
$108,000 
Retail Supplies (cups, mugs, napkins, books) $1,500 
Coffee Beans and other snacks $6,000 
Total equipment (coffee machines, cash register, fans, 
sound system etc.) 
$50,000 
Books and shelves $5,000 
Tables and Chairs $3,000
Fees and Licenses 
 Food Business License 
 Outdoor Dining License 
 Library Certification 
 Insurance (general liability) =$2,400 
 Consultants fees paid to ABC Espresso 
Services =$3,000 
 Tax Rate: 24.3% of inventory 
=$1,300
Demographics 
 My loft is near Georgia Tech University in 
Downtown Atlanta, the home of thousands of 
intellectual college students 
 These students will want a place to be able to 
study that is open late and serves coffee 
 The loft is about one block from the main 
campus
Market Structure 
 My coffee/library loft will be competing with a 
number of monopolies such as Starbucks and 
Caribou Coffee just blocks away 
 Students will choose to come to my loft 
instead of the other options because of my 
combination of both a learning center and 
refreshing drinks 
 It will be the “Student’s Starbucks”
Business Card 
Read and Roast 
180 Walker Street, Midtown 
Lauren Reamer 
Manager 
770-674-9304 
Read&RoastCoffee@gm 
ail.com

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Econ coffee library

  • 2. Goods and Services Provided  A relaxing environment for book-lovers and coffee-lovers alike  A great location for homework, relaxing, or a meeting place  Coffee, scones, and tea  Book rentals, magazines, and free Wi-Fi
  • 3. Factors of Production  A medium sized loft-like building (with bathroom)  Air-conditioning and a surround sound system  Ingredients for food and drinks  Coffee Makers, mugs, and disposable cups  Books, magazines, etc.  Tables, chairs, and book shelves  Baristas and Bookkeepers
  • 4. Business Properties  Name: Read and Roast  Slogan: “Quenching your literal and intellectual thirst”  Sole Proprietorship: I have chosen this because my coffee/library will be simpler to run on my own terms. My family will help, but I have decided to be the head over all. Yes, if it fails my own personal life could be in danger, but since I am not borrowing any money (I am using my own earnings) my finances are safe.
  • 5. Location -This is my loft in Downtown Atlanta -It is 2,300 square ft -It will be around $1.76 per square ft per month, coming out to be $4,400 per month and $48,576 per year
  • 6. Necessities  I have been saving for about six years for this business plan, so all of my capitol is coming from my previous jobs  My father would also like to help out, so he is providing the rent cost for the first 12 months as a gift
  • 7. Necessities Continued Items I need Cost Employees (6 people, at $9 per hr., working 8 hr. per day, 250 days per year) $108,000 Retail Supplies (cups, mugs, napkins, books) $1,500 Coffee Beans and other snacks $6,000 Total equipment (coffee machines, cash register, fans, sound system etc.) $50,000 Books and shelves $5,000 Tables and Chairs $3,000
  • 8. Fees and Licenses  Food Business License  Outdoor Dining License  Library Certification  Insurance (general liability) =$2,400  Consultants fees paid to ABC Espresso Services =$3,000  Tax Rate: 24.3% of inventory =$1,300
  • 9. Demographics  My loft is near Georgia Tech University in Downtown Atlanta, the home of thousands of intellectual college students  These students will want a place to be able to study that is open late and serves coffee  The loft is about one block from the main campus
  • 10. Market Structure  My coffee/library loft will be competing with a number of monopolies such as Starbucks and Caribou Coffee just blocks away  Students will choose to come to my loft instead of the other options because of my combination of both a learning center and refreshing drinks  It will be the “Student’s Starbucks”
  • 11. Business Card Read and Roast 180 Walker Street, Midtown Lauren Reamer Manager 770-674-9304 Read&RoastCoffee@gm ail.com