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eCommerce-Beacon Board Presentation
- 1. eCommerce and the ShiftingCustomer Landscape Ryan Miles Vice President eCommerce Channel Manager
- 2. • What iseCommerce? Manager’s responsibilities • How has the customer landscape changed • Why is this important to Beacon Bank? • Beacon Bank’s eCommerce strategy • Revenue opportunities
- 3. :Navigating eCommerce Channels eCommerce Channels Mobile Banking Text Banking ElanOne Card Online Banking Merchant Processing Credit Cards Debit Cards Mobile Deposit ezDeposit
- 4. :eCommerce Responsibilites 1. Increase ourvisibility and awareness with our eCommerce services bank-wide and in our target market areas. 2. Capitalize on increased awareness to grow our eProducts and eServices, enhance customer loyalty, and ultimately grow Beacon’s ongoing fee income.
- 5. 2015: Beacon Customer Landscape NetTeller Mobile 49% DebitCard 24% ATM 2% Check 8% ACH 10% Wires Teller 6% Bankline 1%
- 6. is this important? Beingable to quickly adapt to changing customer behavior and changing technology provides us the opportunity to: • Attract new business • Enhance existing customer loyalty • Grow fee income • Remain relevant in the marketplace
- 7. :Strategy 1. Review ourproduct mix, negotiate vendor relationships, and understand product profitability 2. Evaluate current marketplace and customer demand, SWOT analysis 3. Staff product and sales training 4. Strategic direct marketing and communication strategy 5. Eliminate barriers in the customer experience
- 8. • Segmented DirectMail • Strategic Email • Product specific Website and NetTeller ads • Google Adwords • Newsletter features • Staff training and incentives
- 9. :Credit Cards 356 360 419 320 330 340 350 360 370 380 390 400 410 420 430 20132014 May-15 Relationship Value: approx $85 per card per year
- 10. :Merchant Processing 42 40 48 36 38 40 42 44 46 48 50 2013 2014May-15 Relationship Value: approx $400 per account per year
- 11. :Debit Cards 2003 19551987 213 233 249 0 500 1000 1500 2000 2500 Active Debit Cards Retail Cards Business Cards Relationship Value: approx $102 per Active Retail card $298 per Active Business card
- 12.