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Threadless Customer Story


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Find out how Threadless tailors messages to visitors from social networks like Facebook, allowing them to change the customer experience based on prior website behavior.

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Threadless Customer Story

  1. 1. customer story:the perfect designof analytics & agility a publication from
  2. 2. the perfect design of analytics & agility About Threadless Threadless is a community-based company that prints graphic designs created and chosen by a very passionate and talented group of artists. Visitors to vote on thousands of monthly submissions. Winners receive cash rewards and Threadless gift cards, and have their work printed on clothing and other products sold on the website and in physical retail stores. Two friends each chipped in $500 to start the company in 2000. Today, Threadless is thriving with a community of more than 2 million members. It also has a social presence that any retailer would envy, including more than 475,000 fans on Facebook and close to 2 million Twitter followers. With Monetate, we are able to put the retail experience first and the community experience first at the same time. – Todd Lido, Marketing Director a monetate customer story | 2
  3. 3. the perfect design of analytics & agility The Monetate Success Team sat down with Todd Lido, Marketing Director at Threadless, to talk about his experiences with Monetate.  Why did Threadless decide to work with Monetate? What do you like most about Monetate? We were looking for a tool that would allow us the flexibility to quickly The most impressive thing about working with Monetate has been the change website content, test, and dynamically serve messages and offers proactive support we get from our Client Success Team. Our weekly calls to distinct audiences. bring new ideas regarding what we should try next and open a dialogue that creates a true partnership. We looked at a few different players in the space, and ultimately decided that Monetate had the best solution. More importantly, we really thought The team at Monetate constantly shares new ideas and best practices that that Monetate offered the most impressive analytics package. It was we may have never thought about doing. These are ideas that we often difficult for us to find a similar tool with such robust reporting, especially run with, and that have a measurable impact on our business. This type when it came to confidence levels with tests. Monetate has proven to be a of collaboration adds a ton of value and helps us get the most from our true leader in that space. investment. What may seem like a no-brainer to have with every vendor is actually quite rare and is very much appreciated. How does Threadless use Monetate? I view Monetate as a valuable part of our business in two ways. First, there is website testing and optimization, and then there’s dynamic content management. Our website testing has really centered on copy variations and A/B/n variations of offers. We’re definitely heading towards doing more tests that will help dictate permanent website changes. Another primary application for us has been geotargeting. International is a big part of our business, and being able to customize website content, offers, and messages for visitors from around the world is extremely important and has been invaluable to Threadless. a monetate customer story | 3
  4. 4. the perfect design of analytics & agility How does Monetate contribute to the success of Any final thoughts or favorite campaigns? Threadless on Facebook and Twitter? It’s hard to pin down one or two campaigns that stand out because I’m To know that certain users are coming from a social channel like Facebook really excited about everything that we are doing. But one campaign that allows us to tailor a message to these visitors. Just knowing which call- comes to mind is how we were able to promote a retail partnership with to-action caused the visit allows us to change the customer experience. The Gap, allowing visitors to find local stores carrying our products. We There’s a lot of potential to get lost in the user experience because there’s also did some great international messaging regarding shipping options so much going on. Monetate helps enable us to funnel traffic to what we to different countries. believe is the primary reason for the visit. No matter what we’re doing—and we’re doing a lot—the marketing For instance, we don’t want to hit visitors over the head with a shipping department can get something up on the website without involving offer when they may just want to comment on a forum or score a design. anyone else on the front-end team, which is working on bigger initiatives. We need to avoid distractions in the customer experience at all costs, so Monetate really has incredible potential to get people inside our company we test relevant messages in the same site locations to different visitors. to rethink what Threadless is and put the design process further to the forefront in the user experience. With Monetate, we’re able to put the retail experience first and the community experience first at the same time. There’s still a ton of potential to do social better, and we think Monetate can help. It was difficult for us to find a similar tool with such robust reporting. – Todd Lido, Marketing Director a monetate customer story | 4
  5. 5. Expert Optimization ResourcesValuable case studies, eBooks, white papers, webinars & a DemoCall 877-MONETATE (US) l 484-323-6313 (around the world)demo.monetate.com1-877-MONETATE | 484-323-6313 |©2012 Monetate Inc. All Rights Reserved