This document summarizes a keynote presentation on maximizing online marketing channels. It discusses four main online channels: SEM, GDN, Facebook ads, and retargeting. It emphasizes analyzing historical data from these channels to understand which channels and products perform best in terms of orders and revenue. It also stresses optimizing campaigns over time by segmenting audiences, analyzing attribution models, allocating budgets efficiently, and testing bids. Throughout, it stresses taking a test-and-learn approach informed by data to continuously improve marketing performance.
An example presentation on how a social engineering attack can be launched using just OSINT tools for research on the target.
This presentation shows how to craft a plan using the information gathered and launch a social engineering attack on the target.
An example presentation on how a social engineering attack can be launched using just OSINT tools for research on the target.
This presentation shows how to craft a plan using the information gathered and launch a social engineering attack on the target.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important.
In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months.
Grow your email list free with privy.com/beta
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Digital marketing is a comprehensive and dynamic approach to promoting products or services using various digital channels. It encompasses a wide range of strategies and techniques that leverage the power of the internet and digital technologies to reach and engage with a target audience. With the increasing reliance on digital platforms for information and communication, digital marketing has become an essential tool for businesses of all sizes and industries.
How to design and customize your digital marketing strategy to drive leads and convert them?
Riithink, a digital marketing agency based out of Chapel Hill, has been asked to present this specific topic for the SCORE organization.
From a beautiful website to paid media or email marketing, how can business owners use these digital media outlets to drive leads and convert them?
Expect to have this question answered in this presentation. Riithink offers a free digital marketing audit, just give them a buzz at hello@riithink.com.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important.
In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months.
Grow your email list free with privy.com/beta
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Digital marketing is a comprehensive and dynamic approach to promoting products or services using various digital channels. It encompasses a wide range of strategies and techniques that leverage the power of the internet and digital technologies to reach and engage with a target audience. With the increasing reliance on digital platforms for information and communication, digital marketing has become an essential tool for businesses of all sizes and industries.
How to design and customize your digital marketing strategy to drive leads and convert them?
Riithink, a digital marketing agency based out of Chapel Hill, has been asked to present this specific topic for the SCORE organization.
From a beautiful website to paid media or email marketing, how can business owners use these digital media outlets to drive leads and convert them?
Expect to have this question answered in this presentation. Riithink offers a free digital marketing audit, just give them a buzz at hello@riithink.com.
3 Powerful Marketing and Sales Alignment Strategies for Successful Business O...Marketo
Feel like you know Marketing and Sales alignment is important, but your organization just isn't quite nailing it yet? Join Heidi Bullock, GVP of Global Marketing at Marketo, to learn proven, practical tips for how to make it work and make it last. We will cover how you can leverage technology (like marketing automation), vetted processes, and other tips to help your teams work together more effectively and efficiently.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...Keith Goode
From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.
Using a linear programming method can be highly useful to achieve the best outcome of a mathematical model. The objective of the model can be either maximizing profit or minimizing cost. In this study a solution which can be applicable for companies that have a limited budget and can’t reach their target audience has been investigated. This research aims to allocate advertisers’ total budget under restrictions regarding their objective criterion with linear programming method. In order to present the implementation a case study has been provided, a multi-channeled campaign is created for Coldwell Banker, which is a real estate consultant firm in Turkey. Optimum solution for such a cases studied using linear programming approach.
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
Is your business Google-ized? This 3 hour class gives an overview of Inbound Marketing strategies that Google loves! We review on-site SEO, content creation, promotion through social media, lead generation, and the importance of mobile.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Account Based Marketing 101: How to Get Started & Succeed with Heidi BullockEngagio
ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Heidi Bullock, CMO of Engagio, in this webinar to understand:
–What works (and doesn't) in ABM
–The new metrics to use in an ABM strategy
–The first things you need to do to get started
You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
11. @ecomIQ | #eIQ
What are the channels?
4. Dynamic Retargeting
1. You’ve added a watch
and boots to ‘cart’ in
MatahariMall.com
2. You’ll be retargeted by the ads, showing the
watch. Whichever website you enter, you’ll see the
ads.
Retargeting ads will appear on
the websites you enter.
Joddy Kusumo, Internet Marketing Manager
13. @ecomIQ | #eIQ
Why Invest? 4 Key Reasons
1. More Control
● Targeting the audience
● On setting the budget,
● Over time period
1. Reach More People
● Facebook fan page audience vs Facebook Ads target
● Conventional publisher vs Google Display Network (GDN)
1. Instant Result
● SEM guaranteed on top of SERP vs SEO result would take > 3 months
● Billboard vs GDN
1. Retargeting
● Customer who dropped off on ‘Add to Cart’
● Cross-selling product category
Joddy Kusumo, Internet Marketing Manager
15. @ecomIQ | #eIQ
Data Source
Get your data from these sources, and utilize it to analyze, forecast, and optimize your online
marketing.
Utilize raw data to be a useful information.
Joddy Kusumo, Internet Marketing Manager
16. @ecomIQ | #eIQ
Data Analysis Objective: Number of orders
Channel 2: Google (SEM)
Channel 1: Facebook
Product category : Home appliances, home and living, and electronics
Price range : IDR 25,000 - IDR 20,000,000
Questions : 1. Which channel generates more number of order?
2. What is the most selling product on each channel?
[Key Learning
Points]
FB channel is more fit for the
Average Order Value < IDR
150,000
Based on # of orders and price
range, FB is a better channel
to push your certain
product/service in order to
persuade people to be
impulsive buyers.
Total # of order (from top 5 selling items)= 175
Total # of order (from top 5 selling items)= 68
Sorting criteria: Number of order
Joddy Kusumo, Internet Marketing Manager
17. @ecomIQ | #eIQ
Channel 2: Google (SEM)
Channel 1: Facebook Sorting criteria: Total Revenue
[Key Learning
Points]
If you want to boost your high
value products (revenue
generator), you can allocate
your budget more on SEM --
specifically on Apple product.
Data Analysis Objective: Revenue
Product category : Home appliances, home and living, and electronics
Price range : IDR 25,000 - IDR 20,000,000
Questions : 1. Which channel generates more revenue?
2. Which product generates more revenue on each channel?
Joddy Kusumo, Internet Marketing Manager
23. @ecomIQ | #eIQ
Budget Allocation
Revenue Generator (Product)
Your budget allocation is based on your objective:
● To boost your revenue → allocate more budget on Apple product
Use the Pareto Principle (the rule 80/20)
Joddy Kusumo, Internet Marketing Manager
24. @ecomIQ | #eIQ
Saving money on paid campaigns
Days
Hours
Number of clicks
Hours in a day
Clicks
The lowest number of
clicks happen on Sunday.
Actionable insight:
Consider to decrease the
bid on Sunday!
Analyze your campaigns
every day to optimize.
Joddy Kusumo, Internet Marketing Manager
27. @ecomIQ | #eIQ
How to Maximize Mix Paid Channels
“The truth is, Best Practice is a TRAP!
Don’t settle, don’t assume, just TEST -- then OPTIMIZE based on historical data
performance (Data-Driven Decision).”
Empathy
=
Customer
Test
Historical
Data
Optimize
Advertise
Analyze
(Data processing)
Actionable
insights
Joddy Kusumo, Internet Marketing Manager