As the business
environment becomes more and more complex and our industry continues to rapidly evolve, it is becoming more important than ever that as a business
owner you don’t ignore the obvious opportunities
that e-commerce has to offer.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
The document discusses business model innovation and key lessons learned from case studies. It emphasizes the importance of balancing the cost to acquire customers (CAC) with the lifetime value (LTV) of customers. Business models that use free trials, freemium options, and viral marketing can achieve low CAC through inbound marketing techniques. Recurring subscription revenue models provide predictability and allow companies to scale through efficient sales processes.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Direct Marketing Made Easy 121019 R5 Bi ZremediesSelfGov
This document summarizes a presentation about the Mobile Marketer software which automates personalized marketing communications. It discusses the software's capabilities like one-to-one email and mail campaigns. Pricing is $0.89 per letter and $0.12 per email. Testimonials from customers praise its impact on sales. The software aims to reduce the time and effort of marketing while keeping sales teams focused on selling.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
LIFT Network offers small businesses marketing tools and services to increase sales through customer loyalty programs, direct mail, email marketing, mobile marketing, and more. Their services include a loyalty program with custom cards, credit card processing, contact management tools, local search listings, direct mail campaigns, email marketing templates, and business coaching. Testimonials from existing clients report increases in repeat customers, frequency of visits, and overall sales ranging from 20-25% after implementing LIFT Network's programs and services. Plans start at $149.99/month.
Go Freemium with your B2B Marketing ContentMarketecture
The document discusses adopting a "freemium" business model for B2B marketing content, where the basic content is offered for free while premium or advanced features are charged for. It suggests that 5% of prospects who download free "lite" versions of content like whitepapers will purchase paid premium versions, effectively subsidizing the costs of engaging the 95% who take the free content. By using this model, the marketing department could become a profit center rather than an overhead cost, and companies could "uncover hidden profits" in their B2B communications.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
The document discusses business model innovation and key lessons learned from case studies. It emphasizes the importance of balancing the cost to acquire customers (CAC) with the lifetime value (LTV) of customers. Business models that use free trials, freemium options, and viral marketing can achieve low CAC through inbound marketing techniques. Recurring subscription revenue models provide predictability and allow companies to scale through efficient sales processes.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Direct Marketing Made Easy 121019 R5 Bi ZremediesSelfGov
This document summarizes a presentation about the Mobile Marketer software which automates personalized marketing communications. It discusses the software's capabilities like one-to-one email and mail campaigns. Pricing is $0.89 per letter and $0.12 per email. Testimonials from customers praise its impact on sales. The software aims to reduce the time and effort of marketing while keeping sales teams focused on selling.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
LIFT Network offers small businesses marketing tools and services to increase sales through customer loyalty programs, direct mail, email marketing, mobile marketing, and more. Their services include a loyalty program with custom cards, credit card processing, contact management tools, local search listings, direct mail campaigns, email marketing templates, and business coaching. Testimonials from existing clients report increases in repeat customers, frequency of visits, and overall sales ranging from 20-25% after implementing LIFT Network's programs and services. Plans start at $149.99/month.
Go Freemium with your B2B Marketing ContentMarketecture
The document discusses adopting a "freemium" business model for B2B marketing content, where the basic content is offered for free while premium or advanced features are charged for. It suggests that 5% of prospects who download free "lite" versions of content like whitepapers will purchase paid premium versions, effectively subsidizing the costs of engaging the 95% who take the free content. By using this model, the marketing department could become a profit center rather than an overhead cost, and companies could "uncover hidden profits" in their B2B communications.
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
The document discusses how to increase website conversion rates by better understanding website visitors. It argues that most companies have an inaccurate default view of their "ideal customer" that is too broad. Instead, companies should create detailed "Touchpoint Personas" for each major visitor group coming to their website based on demographics, decision-making styles, needs, and other factors. These personas provide insights into what content and customer journeys will most effectively meet visitor needs and lead to conversions. The presentation provides templates and examples for developing touchpoint personas and mapping out conversion scenarios to optimize the visitor experience.
Can exit-intent technology really increase your conversion rates?Conversion Fanatics
The world of online shopping is plagued by the frequent practice of “visitor abandonment,” which occurs when visitors arrive at your site, browse for a bit, but ultimately navigate away without purchasing anything.
SaaS companies, are you segmenting your customer acquisition channels correctly?Elizabeth Yin
This document summarizes a talk about testing customer acquisition channels for SaaS companies. It discusses how SaaS customer acquisition is difficult due to lack of virality and complex cohort analysis. It recommends segmenting channels by purchase intent and testing high, medium, and low intent channels separately. The document provides tips on determining necessary test budgets based on lifetime customer value and cost per lead. It also gives examples of four common cohorts used in analysis: visit to sign up, sign up to billed, sign up by campaign, and cancellation by subscription plan.
The document debunks the myth that over-servicing customers is good for business. It argues that customers simply want what was agreed upon and promised, delivered professionally and with respect. Trying to give more than promised undermines the organization by establishing unrealistic expectations, costing more than budgeted, and overworking staff. Instead, the document recommends clearly defining service levels and costs, establishing service level agreements and service catalogs, and focusing on consistently meeting promised service levels professionally to truly exceed customer expectations.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
The document discusses various e-commerce business models and strategies for a successful online business. It outlines business-to-business, business-to-consumer, consumer-to-consumer, and other models. It also describes 12 strategies for e-commerce success, including creating engaging content, offering subscriptions, optimizing product descriptions, and providing excellent customer service. Key factors for a successful online store are also covered, such as having a memorable brand, user-friendly design, search engine optimization, and multiple payment options.
Moz holy grail of e commerce conversion optimizationBitsytask
This document provides a 91-point checklist for optimizing e-commerce conversion rates. It discusses the importance of optimizing the user experience across all touchpoints on a store's website. This includes understanding customers, optimizing pages like home, navigation, categories, product pages, checkout, and others. It provides tips like showing top products prominently, offering multiple ordering options, using videos to showcase products, localizing the store for different countries, improving the category structure and search, and writing clear unique selling points. The document emphasizes the need to understand customer behavior through surveys, chat interactions, and other tools to inform conversion optimization efforts.
The buying process: How do businesses buy SaaS and why does that matter for m...Marc Thomas
The document discusses key factors that impact the business-to-business software as a service (SaaS) buying process. It identifies the main factors as the size of the customer's business, compliance needs, cost of buying the product, and cost of implementing the product. It then examines each factor in more detail. The document also explains the key personas involved in the buying process, such as end users, economic buyers, management, and boards. It concludes by providing best practices for SaaS marketers to understand the buying process thoroughly and enable their sales teams.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
Sales Segmentation & Qualification for B2B SaaS CompaniesGuillaume Lerouge
This document provides guidance on selecting target customer segments and generating qualified leads for B2B SaaS companies. It emphasizes that most founders initially think their product can appeal to everyone, but targeting a specific segment is important. Selecting the right segment determines strategic choices. Generating leads requires inbound and outbound marketing to find potential customers experiencing problems the product solves. Qualifying leads confirms a fit between the product and customers' needs. The document offers tips on segmentation, marketing, sales approaches, and qualifying leads for the target segment.
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
This document provides best practices for creating frictionless ecommerce experiences across different areas of a retail site, including the menu, search, categories/products, homepage, checkout, and forms. It outlines recommendations for each section to improve the user experience and metrics like bounce rate and conversion rate. The recommendations are based on analyzing hundreds of retail sites to identify universal UX elements that help deliver seamless shopping experiences. All recommendations should be A/B tested. The document also highlights specific retailers that exemplify best practices for each area.
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
Wayne Homes implemented Pivotal CRM to better manage the large number of leads generated from industry growth and marketing efforts. With Pivotal CRM, Wayne Homes automated lead qualification and prioritization to ensure timely follow up. This increased Internet traffic and sales by 20% while improving sales productivity. Wayne Homes also uses Pivotal CRM for ongoing customer communication to build lifelong relationships.
Net Margins: The Missing Dimension of Big DataBrian Plowman
The document discusses how understanding true customer profitability, which equals revenue minus all visible and hidden costs, is vital for businesses using big data. While big data can provide detailed customer information and predictions, it often overlooks hidden costs, keeping true profitability hidden. An activity-based costing analysis that links customer interactions to internal business processes can reveal which customers are profitable by accounting for all costs involved. Combining big data with an understanding of cost drivers allows businesses to optimize profits by cementing high-value customer relationships, avoiding unprofitable customers, and setting appropriate prices.
This document discusses the importance of competitor benchmarking and aligning online marketing with business strategy. It recommends researching competitors' websites, marketing tactics, keywords used, and traffic to understand best practices. Tools like Alexa, Compete, KeywordSpy, Google Insights and Google Trends can provide insights into search volumes, trends and what keywords competitors are targeting. This competitive analysis allows building an online marketing campaign based on real market data to ensure competitiveness.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
The document discusses how to increase website conversion rates by better understanding website visitors. It argues that most companies have an inaccurate default view of their "ideal customer" that is too broad. Instead, companies should create detailed "Touchpoint Personas" for each major visitor group coming to their website based on demographics, decision-making styles, needs, and other factors. These personas provide insights into what content and customer journeys will most effectively meet visitor needs and lead to conversions. The presentation provides templates and examples for developing touchpoint personas and mapping out conversion scenarios to optimize the visitor experience.
Can exit-intent technology really increase your conversion rates?Conversion Fanatics
The world of online shopping is plagued by the frequent practice of “visitor abandonment,” which occurs when visitors arrive at your site, browse for a bit, but ultimately navigate away without purchasing anything.
SaaS companies, are you segmenting your customer acquisition channels correctly?Elizabeth Yin
This document summarizes a talk about testing customer acquisition channels for SaaS companies. It discusses how SaaS customer acquisition is difficult due to lack of virality and complex cohort analysis. It recommends segmenting channels by purchase intent and testing high, medium, and low intent channels separately. The document provides tips on determining necessary test budgets based on lifetime customer value and cost per lead. It also gives examples of four common cohorts used in analysis: visit to sign up, sign up to billed, sign up by campaign, and cancellation by subscription plan.
The document debunks the myth that over-servicing customers is good for business. It argues that customers simply want what was agreed upon and promised, delivered professionally and with respect. Trying to give more than promised undermines the organization by establishing unrealistic expectations, costing more than budgeted, and overworking staff. Instead, the document recommends clearly defining service levels and costs, establishing service level agreements and service catalogs, and focusing on consistently meeting promised service levels professionally to truly exceed customer expectations.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
The document discusses various e-commerce business models and strategies for a successful online business. It outlines business-to-business, business-to-consumer, consumer-to-consumer, and other models. It also describes 12 strategies for e-commerce success, including creating engaging content, offering subscriptions, optimizing product descriptions, and providing excellent customer service. Key factors for a successful online store are also covered, such as having a memorable brand, user-friendly design, search engine optimization, and multiple payment options.
Moz holy grail of e commerce conversion optimizationBitsytask
This document provides a 91-point checklist for optimizing e-commerce conversion rates. It discusses the importance of optimizing the user experience across all touchpoints on a store's website. This includes understanding customers, optimizing pages like home, navigation, categories, product pages, checkout, and others. It provides tips like showing top products prominently, offering multiple ordering options, using videos to showcase products, localizing the store for different countries, improving the category structure and search, and writing clear unique selling points. The document emphasizes the need to understand customer behavior through surveys, chat interactions, and other tools to inform conversion optimization efforts.
The buying process: How do businesses buy SaaS and why does that matter for m...Marc Thomas
The document discusses key factors that impact the business-to-business software as a service (SaaS) buying process. It identifies the main factors as the size of the customer's business, compliance needs, cost of buying the product, and cost of implementing the product. It then examines each factor in more detail. The document also explains the key personas involved in the buying process, such as end users, economic buyers, management, and boards. It concludes by providing best practices for SaaS marketers to understand the buying process thoroughly and enable their sales teams.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
Sales Segmentation & Qualification for B2B SaaS CompaniesGuillaume Lerouge
This document provides guidance on selecting target customer segments and generating qualified leads for B2B SaaS companies. It emphasizes that most founders initially think their product can appeal to everyone, but targeting a specific segment is important. Selecting the right segment determines strategic choices. Generating leads requires inbound and outbound marketing to find potential customers experiencing problems the product solves. Qualifying leads confirms a fit between the product and customers' needs. The document offers tips on segmentation, marketing, sales approaches, and qualifying leads for the target segment.
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
This document provides best practices for creating frictionless ecommerce experiences across different areas of a retail site, including the menu, search, categories/products, homepage, checkout, and forms. It outlines recommendations for each section to improve the user experience and metrics like bounce rate and conversion rate. The recommendations are based on analyzing hundreds of retail sites to identify universal UX elements that help deliver seamless shopping experiences. All recommendations should be A/B tested. The document also highlights specific retailers that exemplify best practices for each area.
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
Wayne Homes implemented Pivotal CRM to better manage the large number of leads generated from industry growth and marketing efforts. With Pivotal CRM, Wayne Homes automated lead qualification and prioritization to ensure timely follow up. This increased Internet traffic and sales by 20% while improving sales productivity. Wayne Homes also uses Pivotal CRM for ongoing customer communication to build lifelong relationships.
Net Margins: The Missing Dimension of Big DataBrian Plowman
The document discusses how understanding true customer profitability, which equals revenue minus all visible and hidden costs, is vital for businesses using big data. While big data can provide detailed customer information and predictions, it often overlooks hidden costs, keeping true profitability hidden. An activity-based costing analysis that links customer interactions to internal business processes can reveal which customers are profitable by accounting for all costs involved. Combining big data with an understanding of cost drivers allows businesses to optimize profits by cementing high-value customer relationships, avoiding unprofitable customers, and setting appropriate prices.
This document discusses the importance of competitor benchmarking and aligning online marketing with business strategy. It recommends researching competitors' websites, marketing tactics, keywords used, and traffic to understand best practices. Tools like Alexa, Compete, KeywordSpy, Google Insights and Google Trends can provide insights into search volumes, trends and what keywords competitors are targeting. This competitive analysis allows building an online marketing campaign based on real market data to ensure competitiveness.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
How to Improve Your Website and Gain More CustomersMyles English
The document provides best practices for improving a website to gain more customers. It recommends including key elements above the fold such as the value proposition, headlines, benefits, call-to-action, hero shot, and social proof. These elements should quickly communicate how the business solves customer problems, persuade visitors to take desired actions, and build credibility through proof points like testimonials and reviews. Implementing these design principles can significantly increase a website's conversion rate and ultimately drive more sales and revenue for the business.
Raving Fan Creation by Brad Wolansky FREE downloadnick31m
This document discusses creating "Raving Fans" through excellent customer service. It argues that customer service should be viewed as a marketing investment rather than an operating expense. Traditional marketing is changing from one-way advertising to two-way engagement between companies and customers. Creating customers who rave about a company's products and services to others through social media is important for business success in today's marketplace.
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
This document provides an overview of building an effective sales funnel for internet commerce. It discusses key concepts like what a sales funnel is, examples of products that can be sold online, and different marketing strategies that can be used at each stage of the funnel. These include content marketing tactics like blogging, article marketing, and social media, as well as paid advertising on platforms like Google AdWords. It emphasizes testing and measuring the performance of the funnel on an ongoing basis to improve sales.
This document provides tips for maximizing conversion rates on opt-in forms. It discusses using compelling headlines that include a clear call to action and benefit. The offer being provided in exchange for the opt-in should have high perceived value. Trust can be built by explaining how emails won't be shared. Video squeeze pages may work for some, but risk higher opt-out rates. Website opt-ins work by providing an incentive like a coupon in exchange for joining a newsletter. Unobtrusive slide-up footer ads have replaced annoying pop-ups for opt-ins.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
The document discusses how engaging with online customers in real-time through chat can increase sales and conversions for e-commerce businesses. It provides an example of an outdoor gear retailer that saw a 20% increase in revenue, 10x growth in conversions for chat users, and 54% higher average order value by targeting site visitors and proactively engaging them in chat. The retailer was able to better match product experts to customer interests and elevate the skills of customer service representatives through chat.
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
Summary: Promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative marketing strategy, campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing "zero cost" marketing campaigns on a wide range of commercial web sites.
Rankings Drive Real Revenue, But How Can You Prove It?Kameron Jenkins
This document discusses three common types of business owners that digital marketers work with and how to best connect search engine optimization work to revenue for each type. It describes a rankings-obsessed owner, an owner losing customers, and an owner who only believes in paid advertising. For each, it provides tactics like explaining how rankings translate to revenue, addressing search volume, and showing organic versus paid advertising costs to help owners understand SEO value.
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
I work with startups, VC and PE funds on daily and I have noticed that despite tones of very good books on lean methods (i.e. Lean Analytics, Running Lean etc.) startups as well as small / medium businesses have problems with applying this knowledge in practice. We have noticed that, especially first time startups, do not really understand their business model (which is totally understandable). That’s why, it is very difficult for them to know what they should concentrate on. Most entrepreneurs / startups have more or less clear business idea but quite often they do not know the business models they have chosen works in practice and they end up learning it the hard way, through their own mistakes. They have even more problems with translating the business idea / business model into coherent Excel model and checking whether the idea is worth trying.
No matter what business you are trying to start it is worth devoting some time and building a financial / business model in the form of Excel. This simple tool will help you estimate the value of your business, see how much cash you need and how your business ideas and KPIs are affecting your business. Once you build the model you can play with it and see how using different assumptions and parameters your profit will change.
Our intention is that thanks to the presentation you will know:
1. what your business model is about, what to concentrate on and what are the key KPIs for you?
2. How you can translate it into Excel and evaluate your business?
3. How to make conclusions on the basis of your business model presented in the form of Excel
In this course I will talk about 4 online business models: e-commerce, marketplaces, SaaS, media site and 2 more traditional ones: restaurant and consulting (service) firm
Whatever product or service your business offers, the Internet levels the playing field and lets you compete with bigger businesses, reaching customers around the world who can conveniently buy from you 24 hours a day.
And this presentation is your first step in doing just that…
By Trix Corp., a vibrant interactive agency based in Dubai.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
The document provides an overview of building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, different product and marketing strategies like affiliate marketing, drop shipping and ClickBank. It also covers various tactics for the sales funnel like content marketing, social media, auto responders and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
Similar to E-commerce for the Imaging Supplies Industry: Part 2 of 3 (20)
E-commerce for the Imaging Supplies Industry: Part 2 of 3
1. & Marketing
Sales
Do Business Faster and Better:
E-Commerce for the Imaging
Supplies Industry
by Dr. Dimitris Constantinou • Easy Group LLC
I
n the October 2009 Recharger, I presented the
first of a three-part series of articles regarding
e-commerce for imaging consumables. As the busi-
ness environment becomes more and more complex
and our industry continues to rapidly evolve, it is
becoming more important than ever that as a busi-
ness owner you don’t ignore the obvious opportuni-
ties that e-commerce has to offer.
While the term “e-commerce” to most people sug-
gests the mere transaction of “buying or selling goods
through the Internet,” the concept of e-commerce for
me is more than that. Simply put, e-commerce is
about using the Internet to do just about everything
for your business faster and better. It is about giving
customers access to information and systems and let-
ting them serve themselves. It is about exchanging
information, buying and selling products, establish-
ing and maintaining an ongoing and dynamic rela-
tionship with your customer, and more. It is the
online equivalent of all forms of communication with
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2. Sales & Marketing
It is about exchanging information, buying
and selling products, establishing and
maintaining an ongoing and dynamic
relationship with your customer.
your customer, and the efficiency and competitive- make a big difference. Consider the following (per-
ness it can bring to your company is extremely pow- haps oversimplified) example:
erful … if done correctly. • You have 50 percent profit margin (cost of
The following represent what I consider the main goods/sales price)
building blocks of a successful e-commerce driven • You have 20 percent overhead
company: • Your conversion rate is 4 percent and your aver-
1. Market and Product. age order is $50
2. Pre-sale Marketing (Traffic Generation). Assuming the only other “cost” is your marketing
3. Conversion. cost, what can you afford to pay in marketing costs
4. Post-Sale Marketing (Maintenance). (per visitor) to break even?
5. Infrastructure. If you have a 4 percent conversion rate, that means
The focus of last month’s article was on the first that four out of every 100 (or one in 25) visitors will
two building blocks (Market and Product and Pre- place an order. With an average order value of $50,
sale Marketing). you would have an effective RPA (revenue per one
In this article, I will focus on the next two building visitor) of 60 cents (see below for calculation).
blocks (Conversion and Post-Sale Marketing). What that means is that you can afford to pay up
A final discussion about “Infrastructure” will be to $0.60 in marketing per unique visitor. If the mar-
presented in December ’s Recharger. keting costs you less than $0.60 per visitor, you make
a profit and if it costs you more than $0.60, you lose
Building Block One: Conversion money.
I am defining the “conversion” of a Web site as the Here’s a closer look at the mathematics behind this
number of customers that actually place an order as a analysis:
percentage of unique visitors to that site. Obviously,
conversion rate plays a huge role in the overall suc- Average order = $50
cess or failure of any Web site, but so does the dollar Cost of goods (50 percent of order) = $25
value of the average order. Both conversion rate and Overhead (20 percent of order) = $10
the dollar value of the average order are factored in
to different metric systems that are used to calculate Profit (before marketing) = $15
overall Web site “conversion.”
Third-party affiliate programs such as Commis- Marketing cost (per visitor)
sion Junction, calculate conversion through what is in order to break even = $0.60
termed the “EPC” (earnings per 100 clicks), while
Google Analytics calculates conversion as the “RPA” With 4 percent conversion rate, 1 in 25 visitors
(revenue per acquisition, which is equivalent to the place an order, if you pay $0.60 in marketing
earnings per one click). costs per visitor, that equals $15 in marketing
It doesn’t matter what measurement system you costs per sale (0.60 x 25 = $15)
use, the bottom line is that you want to have a higher
percentage of visitors placing an order, and a higher
average order dollar value. Now let’s change the scenario and assume you can
Even small increments to your conversion rate can achieve a 5 percent conversion rate and an average
46 • November 2009 • www.rechargermagazine.com
3. Sales & Marketing
You want to captivate the customers’
attention as fast as possible, and hone
them in to what is most important for
them to know or see.
order of $60 (keeping profit margin and overhead the Getting quality traffic to your Web site is a very large
same). The RPA now becomes $0.90. discussion topic, and was briefly presented in last
month’s article. However I want to impress on you
Average order = $60 again the importance of delivering quality visitors to
Cost of goods (50 percent of order) = $30 your Web site that are in the “right frame of mind.”
Overhead (20 percent of order) = $12 Quite simply, that means that you need to attract
visitors that are not only interested in the products
Profit (before marketing) = $18 and solutions that you offer, but are also in a “buy-
ing” mode (not just a “research” mode).
Marketing cost (per visitor)
in order to break even = $0.90 2. Web Site Aesthetics/Design. The look and feel of
your Web site goes a long way in making a customer
With 5 percent conversion rate, 1 in 20 visitors “comfortable” in buying from your Web site. Simple
place an order, if you pay $0.90 in marketing is always best. You want to captivate the customers’
costs per visitor, that equals $18 in marketing attention as fast as possible, and hone them in to
costs per sale (0.90 x 20 = $18) what is most important for them to know or see. You
also want to make them comfortable in ordering from
you, by providing them with a professional looking
By increasing the conversion rate from 4 percent to Web site and all the necessary security features such
5 percent and the average order value from $50 to as SSL security certificates, privacy statements, con-
$60, we effectively created an opportunity to afford tact information and more.
paying up to $0.90 in marketing per unique visitor,
whereas in the previous example you could only 3. Product/Solution Offering. As discussed in the
afford to pay up to $0.60. prior article, never underestimate the importance of
So what can you do to increase the conversion rate positioning products as comprehensive solutions. If
(and effectively, the RPA) of your Web site? Conver- you position and market your products as solutions
sion rate is a much larger topic than this article with all the associated benefits, you are already one
allows me to expand upon, but I will touch briefly on step ahead of the competition and have differentiated
some factors that affect conversion rate: your product from a sea of homogeneous products.
And, as much as possible, offer options to your cus-
1. Quality of Traffic tomers. Offer original brand cartridges, remanufac-
2. Web site Aesthetics/Design tured cartridges, refill services, and more depending
3. Product/Solution Offering on your business model. And make sure your cus-
4. Web site navigation (Can your customer find tomer can find all their options in a quick and efficient
what they need quickly and easily?) manner. That brings us to the next factor that affects
5. Cross-sell and Up-sell features your conversion, your Web site’s “navigation.”
1. Quality of Traffic. Conversion starts with targeted 4. Web Site Navigation. Different people will give a
traffic. If you don’t have targeted traffic going to different term to what I am referring to as “naviga-
your Web site, you’re wasting your time (and money). tion.” Some may call navigation your Web site’s
www.rechargermagazine.com • November 2009 • 47
4. Sales & Marketing
Customers often like to have a human
touch, guiding them and assuring them
that they are buying what they need and
getting the best overall value.
“cross reference guide,” or “printer cartridge compati- human touch, guiding them and assuring them that
bility guide” or some other term. Essentially, by “navi- they are buying what they need and getting the best
gation," I am referring to the tools that you offer your overall value. Never underestimate the importance of
customers in order to find the products they need a human touch, no matter how automated or e-com-
quickly and accurately. Basically, how your customer merce centric your company becomes.
will “navigate” to see your product offerings.
In the imaging consumables industry, navigation is Building Block Two: Post-Sale Marketing
an even more critical component and can make a huge (Customer Maintenance)
impact to your conversion rate. You could have the Be sure to stay in front of your customer, even after
exact product the customer wants, at exactly the right they place an order. Don’t think of it as though you are
price, but if that customer does not find that product trying to sell more products to the same customer,
quickly and accurately, they will not order it. think of it more like building and maintaining a rela-
Navigation tools for our industry are very hard to tionship with the customer, more sales will follow.
assemble and/or manage. You need to know all the There are many things you can do to stay in front of the
printer and cartridge models in existence, how they customer in your post-sales marketing and relation-
interrelate, and what specific products work for which ship-building efforts, but a few obvious things you can
specific printer or cartridge models. And that’s just do are:
part of it; you also need to stay abreast with new • Include offers with your orders.
printer and cartridge model releases, and we all know • Manage an effective and spam free e-mail mar-
by now that this is happening at a faster pace than ever keting campaign (offer coupons, information, product
before. Consider also that many aftermarket manufac- updates and more).
turers and remanufacturers make products with differ- • Call your customers.
ent compatibilities (consider for example a universal Customers appreciate the follow up. A simple call
cartridge or chip versus a cartridge specific model), to your customers to ensure that they received their
your “navigation” tool could become extremely over- order and that everything is working fine goes a long
whelming. way in retaining trust and continued relationships.
That effort also becomes an opportunity to get to know
5. Cross-sell and Up-sell Features. Every second that your customers a little better; perhaps they have more
your customer is on your Web site, and every page they printers, other locations, or other ways that you can
visit, is an opportunity to sell them on what you have help them (and thereby of course also increase your
to offer. Take advantage of multiple cross-sell and up- sales and customer retention).
sell opportunities, such as “free shipping” prompts at A more detailed analysis on e-commerce infrastruc-
checkout (example: display an automated message that ture will be presented in the third part of this series of
reminds the customer that if they “spend another $20 articles in Recharger ’s December 2009 issue. R
they qualify for free shipping," etc). Another way to
cross-sell is to get the customer on the phone. In my
experience, with a trained phone sales rep, you will get Contact Dr. Dimitris Constantinou at
a higher order value per order over the phone than dimitris@easygroup.us.
through the Web site. Customers often like to have a
48 • November 2009 • www.rechargermagazine.com