Uploaded byStephane Prud'homme
eCommerce en Asie
In 2014, online B2C spending in Asia is projected to reach $525 billion, driven by a massive population of 2.2 billion. Key markets include China, Japan, and Indonesia, with significant growth in mobile commerce and internet penetration across regions like Singapore and South Korea. The document also highlights trends like cross-border transactions and the unique Chinese e-commerce model, predicting a dominance of the Chinese e-commerce market by 2020.
eCommerce en Asie
- 1. LE COMMERCE ENLIGNE EN ASIE STÉPHANE PRUD’HOMME - AVRIL 2014 TOUS DROITS RÉSERVÉS
- 2. EN 2014, LESDÉPENSES B2C EN LIGNE VONT ATTEINDRE $525 MILLIARDS EN ASIE LA MOITIÉ DES DÉPENSES MONDIALES
- 4. POPULATION : 2,2MILLIARDS • CHINA 1,357,379,000 • INDONESIA 248,731,000 • JAPAN 127,350,000 • PHILIPPINES 98,000,005 • VIETNAM 89,702,000 • THAILAND 67,357,000 • SOUTH KOREA 50,394,000 • MALAYSIA 30,476,000 • NEPAL 27,224,000 • TAIWAN 23,344,000 • CAMBODIA 14,572,000 • HONG KONG 7,193,000 • LAOS 6,581,000 • SINGAPORE 5,437,000 • MACAU 593,000
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- 11. L’ASIE : SUD-ESTVS NORD-EST
- 12. LES CHINOIS N’ONTRIEN INVENTÉ
- 14. LE COMMERCE ENLIGNE • ECOMMERCE • MCOMMERCE • VCOMMERCE • SOCIAL ECOMMERCE • B2C, C2C, O2O, E2E, B2B
- 15. LES MARCHÉS MAJEURS •JAPON • CORÉE DU SUD • INDONÉSIE • MALAYSIE • HONG KONG / MACAO • SINGAPOUR • TAIWAN • CHINE
- 16. SINGAPOUR 55% DE TOUTESLES TRANSACTIONS EN LIGNE SONT CROSS-BORDER.
- 17. • INTERNET PENETRATION 4,015,121INTERNET USERS, 75.0% PENETRATION • MOBILE PENETRATION 156%, OF WHICH 3/4 ARE 3G SUBSCRIPTIONS • TABLET PENETRATION 47% OF SINGAPOREANS OWN A TABLET, COMPARED TO 17% IN 2012 • SMARTPHONE PENETRATION 88% • ONLINE SHOPPERS 52% OF INTERNET USERS SHOP ONLINE • ECOMMERCE SALES $1.3B, WITH GROWTH RATE OF 15% B2C ECOMMERCE IS EXPECTED TO CLIMB BY ALMOST 50% BETWEEN 2011 & 2015 • ECOMMERCE PENETRATION 89% OF THE POPULATION • MOBILE COMMERCE $259M (2011) A MILLION SINGAPOREANS MADE A PURCHASE THROUGH A MOBILE DEVICE IN 2011
- 18. CHINE 618 MILLIONS DENETIZENS 81% SE CONNECTENT VIA MOBILE
- 19. • INTERNET PENETRATION 564MILLION INTERNET USERS, 47% OF THE POPULATION • MOBILE PENETRATION 90% • TABLET PENETRATION 30% PENETRATION WITHIN TIER 1 - 5 CITIES • SMARTPHONE PENETRATION 700 MILLION SMARTPHONES BY 2016 • ECOMMERCE SALES $212B ECOMMERCE SALES IN 2012, REACHING $538B BY 2015 • ECOMMERCE PENETRATION 40% OF CHINA’S 1.3B POPULATION USE THE INTERNET, WHILE 20% ARE ECOMMERCE USERS
- 20. JAPON BIENVENUE DANS LE ROYAUMEDE RAKUTEN
- 21. • INTERNET PENETRATION 101.5MILLION INTERNET USERS, 80% INTERNET PENETRATION • MOBILE PENETRATION 136.6% (98% 3G SERVICES) 66M MOBILE INTERNET, IS ESTIMATED TO INCREASE TO 93M IN 2016 (84% MOBILE INTERNET PENETRATION) • TABLET PENETRATION 11% • SMARTPHONE PENETRATION 33% • ONLINE SHOPPERS WITH 73.3M ONLINE SHOPPERS, JAPAN RANKS WORLDWIDE ON THE 3RD POSITION AFTER CHINA AND THE US 70% OF JAPANESE INTERNET USERS SHOP ONLINE, 80% HAS AN ACCOUNT ON RAKUTEN • ECOMMERCE SALES $64B ECOMMERCE SALES IN 2012, 20% OF WHICH WAS GENERATED BY MOBILE COMMERCE ($97 BILLION BY 2016) B2C ECOMMERCE SALES AT $127.8M 2012 • ECOMMERCE PENETRATION 97% • MOBILE COMMERCE 47% OF JAPAN’S ONLINE SHOPPERS USE THEIR MOBILES & TABLETS
- 23. INDONÉSIE 70M DEPERSONNES ENTRERONT DANS LA CLASSE MOYENNE D’ICI À 2020
- 24. MALAYSIE 72% DESMARCHANTS VENDENT VIA LEUR PROPRE SITE INTERNET
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- 29. • POPULATION INTERNET: 4,879,000 • 85% PÉNÉTRATION • 90% DES FOYERS SONT BRANCHÉS • 85% DES ACHETEURS EN LIGNE ONT UTILISE LE MCOMMERCE • SINGAPOUR: 67% • MALAYSIE: 38% • THAILANDE: 31% • PHILIPPINES: 30% • INDONESIE: 19%
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- 31. LE PHÉNOMÈNE UNIQUECHINOIS D’ICI À 2020, LE MARCHÉ DU ECOMMERCE CHINOIS DEVRAIT ÊTRE PLUS GROS QUE LES MARCHES AMÉRICAINS, BRITANNIQUE, JAPONAIS, ALLEMANDE ET FRANÇAIS RÉUNIS
- 32. LE MODÈLE CHINOISEST-IL UNE MENACE ?
- 33. FAIT-ON LE INBOUNDMARKETING DE LA MÊME MANIÈRE EN ASIE ?
- 35. LES RÉSEAUX SOCIAUX ETLE SOCIAL ECOMMERCE
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- 40. STÉPHANE PRUD’HOME TOUS DROITSRÉSERVÉS LINKEDIN.COM/IN/STEPRU WWW.STEPRU.COM @STEPRU