The document summarizes the working of Echaupal, an initiative by ITC to directly procure agricultural produce from farmers in India. It discusses the problems with traditional mandis/markets including dependence on intermediaries, lack of quality standards and price discovery issues. It then explains how Echaupal established computers and internet access in rural areas, allowing farmers to negotiate sale prices and access information on best practices and inputs. The initiative helped address problems farmers previously faced like bureaucratic hurdles, outdated practices and lack of education or market access.

1. Echaupal By Shobit Gupta PG-II-121 Rohit Sachdeva PG-II-119 Prawal Pratap Singh PG-II-116 Nishu Abhiruchi Pg-II-114 Amit Kumar PG-II-103

2. Working Of Mandi

11. Working of E-Chaupal Working Of E chaupal

12. Comparison