Introduction to the Global E-Business Monitor benchmark platform, reporting and benchmarking.

1. Welcome to the E-Business Monitor

2. E-Business Monitor offers a global benchmark to
analyze and improve E-Business strategy, organization
maturity & performance
Three simple steps to start improving performance!

3. E-Business Monitor delivers actionable insights to
digital marketing professionals worldwide
We focus on three areas to find out where you can
improve your business results

4. Starting point is registering

5. After logging in, you will start at your personal
dashboard

6. This is offers your main navigation
You can access:
» My survey: access to the four key sections of the E-
Business Monitor
» My report: access to your E-Business Monitor scores
» My benchmark: access to custom benchmarking
» My Company: available to professional & enterprise
members

7. And gives an overview of your progress in the 4 main
sections of the E-Business Monitor
1
2
3
4

8. Each questions progress is indicated by a color
Grey = not started
Green = completed
Yellow = started but not
yet complete

9. Before you continue you must complete the
questions in ‘About You’

10. After this, you can start answering the 3 sections of
the E-Business Monitor in any order you like

11. You can always go back, continue or choose to return
to the dashboard
Completing the E-Business Monitor will only take 35-
40 minutes

12. Each of the 3 sections has it’s own specific scoring
format
Readiness scores on 5 levels of maturity

13. Each of the sections has it’s own specific scoring
format
Enablers scores on 10 levels of net promoter score

14. Each of the sections has it’s own specific scoring
format
Performance indicators are % scores

15. Where needed, additional information is available,
to make sure we compare apples to apples

16. After completion of a section , your results will
become available in your ‘My Report’ tab
Starting point is the E-Business Monitor Index

17. The ‘E-Business Monitor Index’ allows you to compare
your organization to the global average, your sector
and your department results

18. And classifies your organization on the four levels of
the E-Business Monitor Index
The E-Business Monitor Index is the running average of all
participants. Your classification changes with each participant!
» Innovators:
the top 75-100% of
participant scores
» Professionals:
the 50-75% of
participant scores.
» Learners:
the 25-50% of
participant scores.
» Starters:
the low 25% of
participant scores.

19. ‘Readiness’ offers a deep dive in key areas of
organization maturity
Each of the readiness topics is detailed in: focus,
process and integration

20. ‘Readiness’ and offers an overview of your
organizations maturity level
Giving you an indication of where to start looking for
improvements

21. ‘Enablers’ allows you to deep dive in key drivers &
inhibitors of E-Business
Giving you an indication of where to start looking for
improvements

22. ‘Enablers’ and offers an overview of drivers and
inhibitors for E-Business performance
What a good E-Business Net Promoter Score is
depends on organization and sector

23. ‘My benchmark’ tab allows you to create standard
benchmarks for key performance indicators…
You can make selections based on key criteria. Only
KPI’s you answered will be presented
» Advanced custom
benchmarking is
available to Premium
members
» This offers the ability to
create peer groups
(minimum of 6
companies) and
bennchmark against
these

24. ‘My benchmark’ offers detailed insights on how you
compare on the selected performance indicators …
Your score is compared to the average of the
benchmark you selected
» 100% percentile means
your score is the highest
compared to your
selected benchmark
(nobody scored higher)
» 0% means your score is
the lowest compared to
your selected
benchmark (nobody
scored lower)

25. Key performance indicators available in the E-
Business Monitor
Financial perspective: Customer perspective: Organization Learning perspective:
» % online turnover » % of registered perspective: » % new employees
» % of online orders customers (on sales & » % on-time delivery of attracted through
» % online contribution service websites) online orders online channels
to overall profitability » % customer » % of issues with » % employee retention
» % costs per lead satisfaction online online orders in online team roles
» % costs per order » % of leads generated » % returns of online » % internal
» % online order value online orders commitment
» % average items » % average online » % of online (employee
ordered online lifetime value campaigns delivered satisfaction with E-
» % online profitability » % service on budget Business)
transactions online » % of campaigns » % channel
» % retention of online delivered in time effectiveness
compared to offline (+ » % online projects » % process
or – %) delivered on budget improvement
» % turnover from new » % online projects
E-Business initiatives delivered in time
» % process time
savings through
online self service

26. Key performance indicators available in the E-
Business Monitor
Channel contribution: Budget:
» % turnover owned stores » Total E-Business budget
» % turnover other stores » Strategy, planning & external consultancy budget
» % turnover contact center » Web marketing & campaigns (including ad
» % direct sales (account management) campaigns, search engine marketing, email
» % catalogue / direct mail campaigning, etc.) budget
» % indirect (partner / dealer channels) » Content management budget
» % door-to-door » Running E-Business channel(s) (including site
» % other channels development, etc.) budget
» % online orders in customer facing webshops » Research & benchmarking budget
» % of online orders through customers E- » Staffing (internal) budget
Procurement portals / webshops / back-office » Social media initiatives budget
systems » Innovation (E-Business related) budget
» Mobile initiatives budget
» Training & education (E-Business team + staff)
budget
» Channel platform development (only business
component) budget
» Web analytics & eCRM budget
» ICT budget external (incl. external staff) budget
» ICT budget internal (incl. internal staff) budget

27. Start benchmarking and improving your E-Business
performance now ….
» We are an independent organization
» We offer a stand-alone online platform (no consultants
involved)
» We offer direct reporting and benchmarking
» We offer a continuous benchmark, tracking progress over
time!
» Your data is your data and your data alone!
» We deliver valuable & actionable insights!
» We are exclusively aimed at client-side (brand) executives,
managers and specialists!

28. www.e-business-monitor.org/register

29. ABOUT US
E-BUSINESS MONITOR
Our mission is to help advance the industry by providing a global, independent
and comprehensive standard in E-Business strategy, organization maturity and
performance benchmarking.
E-Business Monitor| www.e-business-monitor.org | info@e-business-monitor.org | twitter: @ebusmonitor