The document discusses eBay's efforts around search engine optimization (SEO). It provides background on SEO and search engines. It then outlines what eBay is currently doing for SEO, including cleaning up URLs, improving page titles and meta titles, and submitting sitemaps. It emphasizes focusing SEO efforts on users and what they search for. It also discusses the importance of connecting different types of content (e.g. help pages and product pages) and maintaining consistent terminology when translating to other languages. Tools for SEO research and keyword analysis are also presented.