![Designing for
Community HealtH on
tHe san Pablo CorriDor
[IN]CITY 2014
H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson
lily brown - timotHy Douglas - mereDitH fay
Janine Jelks-seale - laura krull - kelly leilani main
Good desiGn can be used by planners to positively impact the physical environment in which communities live, work, and play
[RE]ActivAtE thE StREEtS FoR All
our project
•
•
•
what does the community say?
the east bay asian local development corporation (ebaldc)
Top 5
what does this have to do with desiGn?
crime prevention throuGh
environmental desiGn (cpted)?
complete streets policiesmedesiGn?
54%
san pablo avenue corridor
oakland, ca
83%
desiGninG healthy communities
our partner
residents most often responded: residents most often responded:
1](https://image.slidesharecdn.com/f1ef85c0-b13e-45f2-a328-3a8e31afbcce-160105203834/85/EBALDCFinal-1-320.jpg)
![Designing for
Community HealtH on
tHe san Pablo CorriDor
[IN]CITY 2014
H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson
lily brown - timotHy Douglas - mereDitH fay
Janine Jelks-seale - laura krull - kelly leilani main
a history of oakland and west oakland
with economic investment needed to improve the quality of life for west oakland residents, it is essential projects
promote community enGaGement and address community needs in a holistic fashion
$54,847
$24,838
$53,652
$31,947
$52,080$50,753
N/A
$37,779
N/A
44%
23%
36%
28%
74%
64%
52%
3%
12%
Oakland
West Oakland
1868: cEntRAl PAciFic
RAilRoAd
PoRt oF
oAklAnd
“SEcond GREAt MiGRAtion”
dividinG WESt oAklAnd
surrounding WESt
oAklAnd
1970S: De-industrialization
1980-1990: Economic
decline
F
West Oakland
San Pablo
Corridor
west oakland & san pablo corridor
within the bay area
current conditions
34th street and san pablo
broader context: demoGraphic data of the corridor and west oakland
cultural history
athletics
jazz
assets
challenGes
what does the corridor look like today?
median household income:
71 85
As adults, children born in West Oakland will be:
poverty rate: 33%
unemployment: 12.8%
life expectancy:
More likely to be
hospitalized for
diabetes
More likely to
die of heart
disease
More likely to
die of stroke
More likely to
die of cancer
[RE]ActivAtE thE StREEtS FoR All
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main Good desiGn can be used by planners to positively impact the physical environment in which communities live, work, and play [RE]ActivAtE thE StREEtS FoR All our project • • • what does the community say? the east bay asian local development corporation (ebaldc) Top 5 what does this have to do with desiGn? crime prevention throuGh environmental desiGn (cpted)? complete streets policiesmedesiGn? 54% san pablo avenue corridor oakland, ca 83% desiGninG healthy communities our partner residents most often responded: residents most often responded: 1
- 2. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main a history of oakland and west oakland with economic investment needed to improve the quality of life for west oakland residents, it is essential projects promote community enGaGement and address community needs in a holistic fashion $54,847 $24,838 $53,652 $31,947 $52,080$50,753 N/A $37,779 N/A 44% 23% 36% 28% 74% 64% 52% 3% 12% Oakland West Oakland 1868: cEntRAl PAciFic RAilRoAd PoRt oF oAklAnd “SEcond GREAt MiGRAtion” dividinG WESt oAklAnd surrounding WESt oAklAnd 1970S: De-industrialization 1980-1990: Economic decline F West Oakland San Pablo Corridor west oakland & san pablo corridor within the bay area current conditions 34th street and san pablo broader context: demoGraphic data of the corridor and west oakland cultural history athletics jazz assets challenGes what does the corridor look like today? median household income: 71 85 As adults, children born in West Oakland will be: poverty rate: 33% unemployment: 12.8% life expectancy: More likely to be hospitalized for diabetes More likely to die of heart disease More likely to die of stroke More likely to die of cancer [RE]ActivAtE thE StREEtS FoR All 2
- 3. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main desiGn health benefits implementation three spheres of influence narrowinG the focus: specific proposals alonG the corridor san pablo corridor focus area: 35th street to 32nd street alonG san pablo avenue project 1: [re]activate the plaza and 32nd street anchorinG the corridor: saint andrew’s plaza as a destination, not a deterrent objective: creatinG a community anchor project 2: [re]activate proGramminG anchorinG the corridor: crime prevention throuGh consistent proGramminG objective: creatinG a community anchor project 3: [re]activate local business collaborative placemakinG: community and economic development around the plaza objective: supportinG community development around saint andrew’s plaza project 4: [re]activate chestnut street friday farmer’s market: usinG food access to promote community presence objective: supportinG community development around saint andrew’s plaza project 5: [re]activate the crosswalks bridGinG the Gap: crosswalk redesiGn to improve safety and celebrate community objective: redefininG the public realm project 6: [re]activate advertisinG community’s campaiGn for health: recapturinG visual real estate for healthy messaGinG objective: redefininG the public realm methodoloGy: what is our approach and how are we measurinG success? creatinG a community anchor from saint andrew’s plaza supportinG community development around saint andrew’s plaza redefininG the public realm • • • • • defininG a timeline: creatinG measurable steps for success immediate implementables: leveraGinG community involvement • • • • • establishinG a vision • • • • SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street 3 • • • • • • • [RE]ActivAtE thE StREEtS FoR All
- 4. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main anchorinG the corridor: saint andrew’s plaza as a destination, not a deterrent clear access plants + GreeninG pavinG + paths waste disposal seatinG options liGhtinG a place for druG useunderutilized open space • • • • • • • • • proposal TYPES OF CRIME AT SAINT ANDREW’S PLAZA vandalism --- 7% theft --- 13% assault --- 35% druguse --- 45% piGeon park, vancouver, bcmcGolrick park, brooklyn, ny precedents Legend Lighting Bench Seating Fixed Table +Chair Planting Trees Specialty Paving SanPabloAvenue[150’] FilbertStreet[125’] 32nd Street [83’] Planter GuidinG desiGn questions and challenGesdruG use and crime NO NO NO NO proposed desiGn solutionsproposed desiGn conceptcurrent park layout • • • • • • • summary of proposed improvements X X X X • • • • • • • • SanPabloAvenue[150’] FilbertStreet[125’] 32nd Street [83’] Planter Planter Lighting Trees Legend Table and Seating 4 [RE]ActivAtE thE PlAzA FoR All desiGn health benefits implementation
- 5. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main Planter Legend Lighting Bench Seating Fixed Table +Chair Planting Trees Specialty Paving Bollard Epoxy Gravel 30’ SanPabloAvenue[150’] FilbertStreet[125’] 32nd Street [83’] anchorinG the corridor: expansion of saint andrew’s as a catalyst for activity constrained size existinG conditions adjacent land use underused block • • • • • putnam plaza, brooklyn, ny precedents latham square plaza, oakland, ca proposal • • • • • • • • • • • • • • • • projects to start now desiGn concept: creatinG flex space on 32nd street lookinG down the road Saint Andrew’s Commercial Residential 32nd Street FilbertStreet SanPabloAvenue SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street why 32nd street?benefits of expandinG • • • • • 5 [RE]ActivAtE 32nd StREEt FoR All desiGn health benefits implementation
- 6. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main anchorinG the corridor: crime prevention throuGh consistent proGramminG Planter Legend Lighting Bench Seating Fixed Table +Chair Planting Trees Specialty Paving Bollard Epoxy Gravel 30’ SanPabloAvenue[150’] FilbertStreet[125’] 32nd Street [83’] community Goals roken window theory eyes on the street proposals friday niGht live Saint-Andrews PlazaSanPabloAvenue parking copenhaGen, denmark visibility characteristics , no porches Very poor Poor Adequate Level of visibility and eyes on the street SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street precedent informal surveillance. design elements weekly alternatives superkilen: desiGninG for diversity existinG asset implementationhealth benefitsdesiGn [RE]ActivAtE PRoGRAMMinG FoR All 6
- 7. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main collaborative placemakinG: community and economic development around the plaza better block: norfolk, va 19 popuphood: oakland, ca 6 5 3 Temporary placemaking permanent change economic vibrance showcase pop-up and local businesses vision of the area’s potential proposals loss of potential revenue • • • • • • • • i better block • • • • • outdoor market • • • • • popuphood storefronts • • • • precedents SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street opportunity site [RE]ActivAtE BuSinESS FoR All 7 desiGn health benefits implementation
- 8. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main 8 chestnut street farmers market: usinG food access to promote community presence vacancies and limited activity . existinG assets why a farmer’s market? proposal • • short term Goal: decrease crime on chestnut street remove overGrowth and restore siGhtlines mid term Goal: rebuildinG a stronG community presence brinG more people to the area throuGh weekly event lonG term Goal: california hotel farm and Gardens acquire adjacent property and expand outreach • • before: • • after: • • n o n OUTOF crime people’s Grocery: also nearby: city slicker farms “A good market is not only an economic engine, it’s also a social gathering place which builds the community.” Benjamin Fried, 2002, Project for Public Spaces • economic activity • small businesses • Develop • diversity community engagement • healthy food • nutritional education • community pride. food access the link to saint andrew’s plaza: • • • in context SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street [RE]ActivAtE chEStnut St FoR All desiGn health benefits implementation
- 9. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main [RE]ActivAtE cRoSSWAlkS FoR All 9 bridGinG the Gap: crosswalks redesiGn to improve safety and celebrate community undefined pedestrian space Automobile Requirements to Stop Pedestrian Crossing Facilities San Pablo Ave why implement painted crosswalk treatments in these locations? • ( • • • before after close up STOP STOP STOP 34TH ST 34TH ST SANPABLOAVE SANPABLOAVE LINDENST 80’CROSSING 50’CROSSING 7O’CROSSING 115’CROSING treatments should be desiGned by the local community potential ideas for community to build upon: • • Intersection Traffic Light Single Crosswalk Single High Visibility Crosswalk Four-Way Crosswalk Pedestrian Crossing Sign proposed locations 75’ CROSSING 45’CROSSING 75’ CROSSING 50’CROSSING 90’ CROSSING 100’CROSSING STOP STOP SANPABLOAVE FILBERTST BROCKHURST ST 32ND ST STOP STOP STOP STOP STOP YIELD YIELD 34TH ST 34TH ST SANPABLOAVE SANPABLOAVE LINDENST STOP STOP SANPABLOAVE FILBERTST BROCKHURST ST 32ND ST STOP zoom inexistinG conditions zoom in crosswalk treatment in oakland chinatown crosswalk treatments around oakland precedent monotonous urban environment proposal projects to start now • • lonG term vision • • auto oriented corridor SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street 34th st & san pablo ave existinG conditions brockhurst st, 32nd st & san pablo ave reimaGined with crosswalk treatment reimaGined with crosswalk treatment benefits of crosswalk treatment • • • desiGn health benefits implementation
- 10. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main community’s campaiGn for health: recapturinG visual real estate for healthy messaGinG SanPabloCorridor(1m ile) West Oakland Walk by Philip Banta, AIA with Norman Hooks, AIA West Oakland Specific Plan (2014) Appendix D: West Oakland Walk SanPabloAvenue 35th Street 34th Street 33rd Street ChestnutStreet LindenStreet 32nd Street culture of “taGGinG” multitude of billboards reminders of health threats 11 Ted was pooped. My husband didn’t have the energy for anything. No matter what I suggested, he said he was just too tired. Then I saw this commercial that said walking gave you energy. I knew walking was the easiest way to get the exercise you need. It said walking was good for the heart and that it helps keep your weight down. And walking could reduce stress. But I didn’t know walking actually gives you energy. I told Ted and he started walking. Ten minutes a day at first. Then twenty minutes. Now, Ted walks thirty minutes a day, five days a week. Some days he takes three, ten-minute walks. That’s good for you, too. And these days, Ted has the energy for.......well, everything. “ ”Isn’t it time you started walking? Paid for by West Virginia University and the Robert Wood Johnson Foundation Sponsored by Wesbanco • Wheeling Hospital • OVMC Man69084 5/22/01 3:58 PM Page 1 community rejuvenation project bay area, ca hiGhmark walk for a healthy community pittsburGh, pa • • • proposal wheelinG walks campaiGn wheelinG, wv • • • • desiGn campaiGn precedents ProposalProposal walk west oakland campaiGn & community desiGn project walk connect [RE]ActivAtE AdvERtiSinG FoR All desiGn health benefits implementation
- 11. Designing for Community HealtH on tHe san Pablo CorriDor [IN]CITY 2014 H. fernanDo burga - leaH stoCkstrom - niCola szibbo - eriC anDerson lily brown - timotHy Douglas - mereDitH fay Janine Jelks-seale - laura krull - kelly leilani main expandinG desiGn & proGramminG alonG the corridor project 1: [re]activate the plaza and 32nd street anchorinG the corridor: saint andrew’s plaza as a destination, not a deterrent project 2: [re]activate proGramminG anchorinG the corridor: crime prevention throuGh consistent proGramminG project 3: [re]activate local business collaborative placemakinG: community and economic development around the plaza project 4: [re]activate chestnut street friday farmer’s market: usinG food access to promote community presence project 5: [re]activate the crosswalks bridGinG the Gap: crosswalk redesiGn to improve safety and celebrate community project 6: [re]activate advertisinG community’s campaiGn for health: recapturinG visual real estate for healthy messaGinG current view from 32nd street and san pablo avenue our vision for a vibrant corridor desiGninG saint andrew’s plaza as a catalyst for chanGe h. fernando burGa - leah stockstrom - nicola szibbo - eric anderson lily brown - timothy douGlas - meredith fay janine jelks-seale - laura krull - kelly leilani main in conclusion: desiGn and proGramminG solutions for a healthier, safer san pablo corridor desiGninG for community health on the san pablo corridor[RE]ActivAtE thE StREEtS FoR All the proposals outlined require more than desiGn and continued proGramminG. reactivatinG the corridor is dependent upon the community’s involvement and their support of the desiGn and implementation process. GivinG residents a stake in their neiGhborhood and buildinG upon existinG assets will lead to the success of turninG san pablo avenue into a healthy, vibrant environment apply solutions beyond our focus area: • • • • • • 11