16. Even Big Companies
“NDAs have been a thorn in our side for a long time…
“We would have adopted an off-the-shelf solution like
EasyNDA a year ago had there been one available.”
General Counsel
Cadence Design Systems
10/3/2014 EasyNDA Proprietary & Confidential 16
34. How is it sold?
• Web self-service:
– Come and get it. It works.
– No pre-qualification. Just use it.
– Monitor for upsell.
• Low-cost advertising:
– LinkedIn & Bus. Pubs
– AdWords
• Channel sales:
– Registered agents (e.g. Legal Zoom)
10/3/2014 EasyNDA Proprietary & Confidential 34
35. “Native Distribution Action”
Each time a new NDA is created,
a new enterprise is signed up.
10/3/2014 EasyNDA Proprietary & Confidential 35
Solutions supports the BYO customer and top corporate law firms in Silicon Valley
Likely pricing.
EasyNDA is a self-service website. Come and get it. It just works.
We will use low-cost advertising on LinkedIn and other publications along with AdWords.
We also plan to use a channel sales model.
And there are 1.125 M firms in the U.S. with between 20 and 500 employees.
Number of firms from http://www.census.gov/econ/smallbus.html