Earth Hour 2020 #Connect2Earth Raise Your Voice For Nature
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Earth Hour 2020 #Connect2Earth Raise Your Voice For Nature
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Earth Hour 2020 #Connect2Earth Raise Your Voice For Nature
- 1. WWF International Communications and Marketing Nov 2018 Connect to 2020: Engaging 1 Billion People for Nature Earth Hour 2019Earth Hour 2020 Mar 28, 8.30pm local time
- 2. Halting the loss of biodiversity by 2030 Secure a new deal for nature and people in 2020 Engage 1 billion people across the world Engage decision-makers (business/gov/institutions) Make nature matter Move nature up the global agenda Inspire the world to act in 2020 Move nature up the national agenda Commsstrategy andgoalfor2020 Ultimate conservation andpolicygoal Objectives toward 2020 - 2030
- 3. EARTH HOUR
- 4. EH2007-2020: The evolution of narrative 2018 - 2109 Pivoting the focus from just climate to both climate and nature; #connect2earth #naturematters 2007 - 2017 Building awareness on climate change 2020 Connecting nature to climate as one of its solution; raise your voice for nature
- 5. EARTH HOUR 2020 NARRATIVE: Nature matters. It is the planet’s life support system and gives us everything we need from the air we breathe to the water we drink to the food we eat. Nature is also a solution to climate change. 2020 is a critical year for nature. This year key political decisions will be taken on climate action, sustainable development and nature. These decisions will affect the health of our planet and our own future for decades to come. Let’s unite and speak up for nature.
- 7. ‘Voice’: Global Activation Platform Used by International, local offices, and partners Activation tool ‘1 Billion’ Advocacy Goal Earth Hour #Connect2Earth Campaigns LPR ‘Nature Declaration’ and reaching to a New Deal for Nature and People CBD, SDG, UNGA, Climate CoP ‘Voice’ Platform
- 8. Earth Hour 2020: Raise your voice for nature The devastating effects of climate change are escalating. We are seeing extreme weather, loss of homes and livelihoods and interruption of natural cycles. At the same time, we are losing nature at an unprecedented rate. These issues are all intrinsically linked. Nature is not only imperative for the fundamentals of life - air, water and food - but it is also one of solutions to climate change. We must act now. Let’s unite and raise our voice for nature.
- 9. Partnerships, Influencers and multipliers
- 10. Examples
- 11. Beyond the Hour
- 12. Our asks of you: 1. To participate in Earth Hour 2020 with “Nature Matters” and connect2earth messaging 2. To utilise Voice for the Planet 3. To participate in connect2earth days beyond the hour to maintain #naturematters narrative
- 13. Where to find us and all the materials Earth Hour Workplace https://wwf.facebook.com/ groups/earthhourglobal/ Earth Hour Google Site https://sites.google.com/w wf.panda.org/earthhour GENERAL CONTACT: ehnetwork@earthhour.org Connect2earth download site (for externals) https://connect2earth.org/
- 14. Timeline and Next Steps NOVEMBER ● EH2020 network briefing at GCW ● EH2020 Planning Survey ● Release print assets (English) by end Nov DECEMBER ● Release official video (English) by mid Dec ● Release translated print assets by mid Dec ● Release digital assets by mid Dec ● Other partners/multipliers on-boarded JANUARY ● Network roll out of Earth Hour promotion ● Release translated video assets by end Jan ● Digital and social plan kicks in FEBRUARY ● External launch for Earth Hour 2020 ● Media wrangling MARCH 28 ● Earth Hour 2020 Beyond the hour ● Ongoing re-targeting of EH audience with 2020 messaging
- 15. Thank you