Catherine will talk through the launch and growth of UXDX over the last two and a half years, and how the team have built it from the ground up to 1,000 attendees. She'll discuss how they've taken best practice processes from the product industry and incorporated that into building an event.

1. Zero to Launch…
Building a Testable,
Workable, Lovable Event

2. 0 -1,000
“It Takes a Team to Build a
Successful Product”
2 ½
years

3. Goal for tonight
1. Top level thinking on building a loveable event
2. How we learnt and continue to learn along the way
3. The value and mission of UXDX

4. MVP
MVE

5. MVE’s
Wha ’s i m o y ?
Som o l e r
mi li t t e s
Who r i s a l ?
The t i h v a
bu h u ce g e

6. Release Early, Release Often

7. Earliest
Testable
Workable
Lovable
Product
Tim u d
On a t / be : Rem he t a p e
t i k il l ay
Som n o m t e r n y a p
The on ur

8. How does this relate to
building an event?

9. Mission
It Takes a Team to Build
a Successful Product
Approach
● Proven best practices
● Case study examples
● Encourage connections
Metric
● Customer Satisfaction
● Proof of improvements in
teams attending
(feedback)

10. 1 Validate the concept

11. Focus on Outcomes: Understand the goal
your drinks,
learning & networking
thanks to

12. InterestAwareness Intent PlanPurchase Follow UpAttend Followup
The First Event
Earliest
Testable
Workable
Lovable
Event
Gav u l 4 mo h
Foc on c er de r /p o c

13. InterestAwareness Intent PlanPurchase Follow UpAttend
● Ireland Focus
● Meetups
● Primary Research
● Event ticketing
solution
Content:
● 1 day
● 1 stage
Networking:
● 500 attendees
● After party
Followup
Year 1: The First Iteration

14. Key Outcomes
● Validated the need
○ Designers and developers needed closer cooperation
● Great feedback
○ Very different audiences - wanted deep dives
○ Needed to work on Developer value offering
● Our Learning
○ Keep going
Year 1

15. 2 Expand the offering

16. Awareness Intent PlanPurchase Follow UpAttend Followup
Year 2: Expanded Service
Interest
● Direct connections
● One to one
communications
● Media
● Relationships
● Partially
automated
● Revamped ticket
pricing
Content:
● 1 day
● 2 stages
● Training day
Networking:
● 800 attendees
● After party
● Exclusive dinners
● Dublin Experience
● Ireland Experience
● Developed a
model for UX
and DX
collaboration

17. How do you integrate separate team?

18. Aligned Teams

19. Key Outcomes
● Marketing is critical
○ Focus on what the customer wants (Jobs-to-be-done)
● Feedback
○ People didn’t like the separation - lost some of the soul
● Our Learning
○ Need to test ideas before the conference
○ Annual event is too long for feedback
Year 2

20. 3 Continued Learning and
Growth

21. Awareness PlanPurchase Follow UpAttend Followup
Year 3: Continued Expansion
Interest
● More PR
investment
● Focus on
value in all
comms
● More explicit
alignment with
people’s
objectives
● Expanded the
model idea to
incorporate
product vision
Intent
Content:
● 2 day
● 2 stages
● Training day
Networking:
● 1000 attendees
● After party
● Exclusive dinners
● Dublin Experience
● Ireland Experience

22. May - June 2018
UXDX Europe

24. So where are we?

25. Testable Workable Lovable
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
2016 2017 2018

26. Outcome of tonight
1. Top Level thinking on building a loveable event?
2. Ideas on how to build, measure and learn from your
events?
3. Do you understand the importance of your event value
and mission?

28. LOVEABLE is a moving target
Last year’s delighter
Becomes this year’s expectation

29. Thank you.
Please reach out with feedback or topics that will help you...
@catherinemadde connect@uxdxconf.com