SlideShare a Scribd company logo
Earlier in the quarter, we discussed Southwest Airlines’ use
of game theory to create a new strategy. Continue to research
Southwest Airlines or a company of your choice and write a six
to eight (6-8) page paper in which you:
Evaluate a company’s recent (within the last year) actions
dealing with risk and uncertainty.
Offer advice for improving risk management.
Examine an adverse selection problem your company is facing
and recommend how it should minimize its negative impact on
transactions.
Determine the ways your company is dealing with the moral
hazard problem and suggest best practices used in the industry
to deal with it.
Identify a principal-agent problem in your company and
evaluate the tools it uses to align incentives and improve
profitability.
Examine the organizational structure of your company and
suggests ways it can be changed to improve the overall
profitability.
Use the online library at
https://research.strayer.edu
to find at least five (5) quality academic resources in this
assignment. Note: One of your references regarding your should
have been published within the last 6 months. Note: Wikipedia
does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not
included in the required assignment page length.

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