Kanobu.ru provided extensive coverage of E3 2013, including live streaming of major presentations with Russian translation that received over 430,000 views total. Coverage included an continuously updated news stream with over 140,000 views, over 130 individual news articles, and impressions from an editor in attendance. Coverage expanded to other sites such as Gazeta.ru and Rambler.ru through shared articles and announcements. This generated high traffic to Kanobu.ru during E3 week in June 2013 with over 570,000 visits and 2 million page views, establishing it as a top destination for Russian-language coverage of the major gaming expo.

1. E3 - ELECTRONIC
ENTERTAINMENT EXPO
ON KANOBU.RU
Coverage report
Wednesday, 19 June 13

2. Kanobu audience overview
E3 week June 10-16, 2013
Yandex.Metrika & Google Analytics Kanobu.ru only (excluding subdomains and satellite-sites)
570 000
visits
2 000 000
page views
55%
direct traffic
(browser bookmarks & type-in)
40%
of all visits made during first 24 hrs.
(June 10th and 11th, presentations day/night
SONY
Microsoft
Electronic Arts
Ubisoft
Day-1 presentations
with Russian sync. translation
(online & recorded)
430 000
views of day-1 presentations
210 000 views on Kanobu.ru
220 000 views onYouTube channel
13 000
comments
6 500 units
of user generated content
Additional coverage on
Gazeta.ru
Rambler.ru
LiveJournal.com
Wednesday, 19 June 13

3. Editorial coverage on Kanobu.ru
E3 week June 10-16, 2013
1. Text stream one post permanently updated with all news, announces and updates on E3, including social
network posts. (140 685 views)
http://kanobu.ru/news/e3-2013-day-366362
2. Day-1 presentations (Sony, Microsoft, Electronic Arts, Ubisoft)
All-night live streaming with russian sync. translation and editors’ comments.
430 000 views (online and records).
210 000 views on Kanobu.ru
http://kanobu.ru/videos/vistavka-e3-2013/prezentaciya-sony-na-e3-2013-s-russkim-perevodom-365648/
http://kanobu.ru/videos/vistavka-e3-2013/prezentaciya-ubisoft-na-e3-2013-s-russkim-perevodom-365647/
http://kanobu.ru/videos/vistavka-e3-2013/prezentaciya-microsoft-na-e3-2013-s-russkim-perevodom-365645/
http://kanobu.ru/videos/vistavka-e3-2013/prezentaciya-electronic-arts-na-e3-2013-s-russkim-perevodom-365646/
220 000 views on Kanobu’sYouTube channel
http://www.youtube.com/watch?v=A25sMVNAmlU
http://www.youtube.com/watch?v=Te3PpGS2WEc
http://www.youtube.com/watch?v=PPXOr1jHewk
http://www.youtube.com/watch?v=9lLJoxR8I-M
3. Editor-in-chief impressions on-site more than 40 entries from Los Angeles (on Kanobu.ru)
and numerous posts inTwitter and Facebook
http://kanobu.ru/accounts/292408/
4. More than 130 stand alone news during E3 week
http://kanobu.ru/news/
+Additional coverage on websites of United Company of Rambler,
Afisha and SUP
News and announces on Rambler.ru, Gazeta.ru, LiveJournal.com, Championat.com
Wednesday, 19 June 13

4. Additional coverage on Gazeta.ru
http://www.gazeta.ru/tech/2013/06/10_a_5376161.shtml
http://www.gazeta.ru/tech/2013/06/11_a_5376633.shtml
http://www.gazeta.ru/tech/news/2013/06/13/n_2971241.shtml
http://www.gazeta.ru/tech/news/2013/06/18/n_2980833.shtml
Permanent links
1. Announcing news on Gazeta.ru mainpage on June 10th
2. Two special reports by our editor
3. Number of news for newsfeed
Wednesday, 19 June 13

5. Additional coverage on Rambler.ru
1. Announcing news on Rambler.ru mainpage
on June 10th
2. Special reports in “recommendations”
feed
3. Numerous news for www.rambler.ru/
games/
Wednesday, 19 June 13