The document discusses how enterprises can adopt Web 2.0 technologies like blogs and wikis to improve knowledge sharing within the organization. It notes that the CEO of Hewlett Packard once said "If HP knew what HP knows, we would be three times as profitable", highlighting that enterprises often have more internal knowledge than they realize. It provides examples of companies like Janssen-Cilag and Sogeti Sweden that successfully set up internal wikis and social networks, seeing benefits like increased collaboration and loyalty from employees. The document advocates that all enterprises will eventually use these new social technologies to turn knowledge into a real asset.