1. Open data – why (not)?
ePSIplatform Conference 2013
‘Gotcha! – getting everyone on board’
2. Rejseplanen
• National journey planner
for public transport in
Denmark
• Publicly owned (by PTOs)
• Collects data from all
public transport in
Denmark
• Provides journey planning
and traffic information on
multiple platforms
• … and provides data for 3rd
parties
3. Sharing data today …
FRIENDSHIPS PARTNERSHIPS RELATIONSHIPS
(OPEN API’s) (CLOSED API’S) (CROWDSOURCING)
Open APIs, Full data set “Input channels”
GIS data “Contracts” Competitions etc.
Static data
“Dev community”
4. How did we get here?
A LONG PROCESS WITH LOTS OF OPEN
QUESTIONS (AND ANSWERS) …
5. Questions about open data?
Should we give our data away to
someone else and let them do with it
what they want?
Do we really have a choice?
6. Questions about open data?
When we started this discussion there
was more than 25 apps scraping
information / data from our website …
7. Questions about open data?
Can we be sure that they treat our
data the correct way?
They are not interest in giving their
users wrong information – and what
is wrong anyway?
8. Questions about open data?
Google show different results than
we do. But customers are happy …
9. Questions about open data?
Should they be allowed to make
money using our data?
(Almost) No one does it for free …
and does it really matter?
10. Questions about open data?
Lots of good paid (or indirectly paid) services out there …
11. Questions about open data?
Will we loose customers?
No – we will get more customers on
our services and in public transport …
12. Questions about open data?
Mobile request per month
14000000
12000000
10000000
8000000
6000000 Mobile request
4000000
2000000
0
2011 2012 2012 2013
3rd party services help drive demands
and development. And creates more
use (of public transport) …
13. Questions about open data?
YES – but it is OUR DATA!
No – it is public data!
(and we use a lot of resources on getting it our to
the public anyway …)
15. Learnings (graph) …
Value
Effect of resources
put into providing
open data
Positive
WE ARE HERE 3) The POTENTIAL EFFECT of
TODAY! sharing data is much (much)
bigger than the required effort
0
2) You need to use INTERNAL
RESOURCES on sharing data
Negative
1) If you DO NOT share data
it might have a NEGATIVE EFFECT
Resources
16. Our conclusion …
DO IT
WHOLEHEARTED
AND
(CO-) CREATE VALUE FOR YOUR
CUSTOMER!
