E marketing
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E-marketing began in 1972 with the introduction of electronic mail and has grown significantly since the development of the World Wide Web in the 1990s. It involves promoting and selling products and services over the Internet using various digital methods like search engine marketing, display advertising, email marketing, social media marketing, and video marketing. E-marketing can target consumers, businesses, or both, and allows payment methods like cards, cash, and electronic banking. The future of e-marketing is strong, with global spending projected to grow five-fold to $130 billion by 2020, led by the United States, Britain, and Germany.
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its tool and strategies, on Internet (Otero and Rolan, 2016). Satya (2015) defined it as ‘online
marketing’, ‘web marketing’ or ‘internet marketing’. The term digital marketing became
popular overtime, especially in certain countries. In the USA online marketing is still
prevalent, in Italy is referred as web marketing but, in the UK, and worldwide, digital
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technologies, mostly on the Internet, but also including mobile phones, display advertising
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Digital marketing involves promoting brands online through methods like search engine optimization, pay-per-click advertising, email marketing, and social media. It differs from traditional marketing in that results can be monitored in real time. Digital marketing has evolved significantly since the early 1990s with the rise of the internet, search engines, social media, mobile devices, and data analytics. It now encompasses a wide range of online and mobile marketing channels and techniques.
WHY DIGITAL MARKETING IS IMPORTANT?
Has the Whole World is turned into digital era, in such scenario growing business becomes a daunting task. But digital marketing techniques can make the trick, provided you must optimize modern practices to stay stiff in the competitive market and prosper your business thereafter. Digital marketing is an effective way of marketing to influence and connect with potential customers. It has levelled the field of marketing for the businesses. Budget is now not the constrained like before. You have the option to start running the organic or paid marketing campaign with a budget of Rs. 100 also (If you are doing it yourself). Small & medium businesses have equal opportunity access to same platforms for advertising and promoting their business. With focusing on digital marketing practices, you can widespread your brand to maximum reach. As per recent study, it reveals that more than 1/3rd of Indian users spends four hours in a day on mobile phones. Also, you can Generate more leads and higher ROI so that you can boost up your sales and investment afterwards. Moreover, you can also come across people needs to finalize your products and services. Hence, it serves as a pivotal key for a consistent flow in the traffic and generating them into leads.
The future of digital marketing seems very bright at this moment. while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually delve and make an impact on the customers.
Surviving in such competition is only possible if you can implement a marketing strategy that portrays your uniqueness and gives the customers a reason to opt for you.
LEARN MORE: www.vkacademy.in/bangalore
Dm unit 1-introduction to digital marketing - rj - p1
Digital marketing involves promoting brands online through methods like search engine optimization, pay-per-click advertising, email marketing, and social media. It differs from traditional marketing in that it allows companies to track the success of campaigns in real time. Digital marketing has evolved significantly since the early days of banner ads and search engines in the 1990s. Advances like social media, mobile technology, analytics, and targeted advertising have changed digital marketing and how companies connect with customers online.
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E marketing
- 2. What is the E-marketing? When it begin? methods of e-marketing. The E-marketing models. How to pay money. The future of E-Marketing. Main topic:-
- 3. Applying Internet and other digital technology for marketing products and services , sometimes called marketing through the Internet. Includes efforts that inform, communicate, promote, and sell products and services over the Internet. What is the E-marketing?
- 4. in 1972 Electronic mail was introduced which is the first type of E-Marketing. In 1990, the first World Wide Web software was developed by Tim Berners-Lee. In 1992, the real e-Marketing economy began. In 1997, virtually every major company, organization, government and news service had a presence on the Web. When it begin?
- 5. Search Engine Marketing(SEM). methods of e-marketing.
- 6. Display Advertising. methods of e-marketing..(continue).
- 7. E-mail marketing. methods of e-marketing..(continue).
- 8. Social Network Marketing. SMS Marketing & Video Marketing. methods of e-marketing...(continue).
- 9. The E-marketing models Targeted to consumers Initiated by businesses B2C Targeted to businesses Initiated by consumers C2C C2B B2B
- 10. How to pay money? 1-Cards 2-Cash money 3-electronic bank
- 11. According to a study prepared by:- Global e-marketing, will grow by 2020 to a five-fold to reach 130 billion U.S. dollars. Future of E-Marketing.
- 12. In 2013 E-Marketing was in the United States , Britain, Germany , the Netherlands and France , the rate of 25 billion dollars. Future of E-Marketing..(continue). amountcountryplace one billion U.S. dollars BritainFirst 180 million dollarsUnited Statessecond 35 million dollarsGermanythird
- 13. Thank you