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Problem Identification and
Solving
PROBLEM STATEMENT and PROBLEM HOLDERS
How can we ease the process of mobility of patients?
Background
CATEGORY 1: DISABLED PATIENTS
• Population having sort of disability - 2.2%
• Mobility issues - 6.5 million issues.
CATEGORY 2: ACCIDENT CASES
1. Accidents by Cause - A total of 480,652 road accidents took place in India in 2019, an
average of 414 a day or 17 an hour (Ministry Report)
• Deaths in road accidents is primarily because of lack of immediate medical attention to the
patients, evacuation mattress can come in handy in carrying patients.
• Minor injuries at home or place of work.
2. Accidents due to force of nature - Disaster Management post natural disasters, pandemic.
Problem Holders – Patients and their families, Hospital staff, Evacuation teams.
Finer aspects of the problem
Specially Abled Population
• Most places like banks, malls, multi-storey apartments have staircases which make them
inaccessible for specially abled people.
• Frequent Hospital visits becomes struggle as it require patients living in apartments to use
staircases.
• Equipments like normal stretcher requires more manpower to carry patients around.
• Impossible to carry patients without aid of multiple family members.
Accident Cases
• In severe accident cases, its difficult to carry patients for immediate medical attention without
external help which can cause loss of life.
• Ambulances and stretcher take time to arrive causing delay in treatment.
• People having minor injuries and fainting spells can also use the mattress for transportation.
• Evacuation mattress is portable and can be used to carry patients single-handedly.
Disaster Management
• Evacuation operations in times of natural disasters, fire drills or war zones, our solution will
require less manpower and will ease the process.
• Easy to carry injured patients, people who have some panic attack during disasters.
2
Use Convergent thinking to list down solutions and create mind
map
Possible THREE alternative solutions / ideas to address the problem for
generating new business and organizational opportunities
Note: Opportunity does not mean only profit making, but also responsible and
sustainable solutions keeping all stakeholders of the business in mind
1 Evacuation mattress
2 Advance level stretcher.
3 Modified wheelchairs
1
7
Problem Identification and
Solving
Customer&StakeholderAnalysis
Solution Ideas Immediate customers &
stakeholders – how to
reach them
Indirect or future
customers/stakeholder
s – how to impact
them
Who are not the target
customers/stakeholders
and why?
Is there still
something missing?
Evacuation Mattress Patients /All Target groups
Specially Abled People
Dispensaries
Hospitals
Channel-Omnipresence
Firefighters
Accidental prone areas
Disaster management
Pandemic outbreak
Military
By establishing product
creditability
- -
Advanced Stretcher Hospitals
Dispensaries
Clinics
Healthcare centers
Firefighters
Channel – B2B
- B2C High Cost, Requires
more manpower
Modified wheelchair Specially-abled
Patients
Old age groups
Clinics
Hospitals
Premium Segments
Channel – B2B
- Low-income group Operating Issues,
High Cost,
Infrastructure not
supportive
1
9
Solution Evaluation
BuyerUtilityAnalysisforEvacuationMattress
1
9
Customer
Experience
Cycle/ Utility
Levers
Purchase Delivery Usage Supplements Maintenance Disposal
Productivity Require
less time to
locate the
product
Quick delivery Effective
because of
less time,
energy and
cost
Oxygen can
and rollers
enhance
productivity
- -
Simplicity Simple
features
Light weight and
easily transported
Simple
features
- Easily
maintained
Cloth and
mattress
disposable
Convenience Omni
channel
Portable because
of size
Foldable
easy to
store
- Oxygen cans
easily
available
Simple to
dispose, cost
effective
Risk - - - - - -
Fun & Image - - - - - -
Environmental
Friendliness
- - - - - Fibre and
material used
environment
friendly
Solution Evaluation
BuyerUtilityAnalysisforAdvancedStretcher
1
9
Customer
Experience
Cycle/ Utility
Levers
Purchase Delivery Usage Supplements Maintenance Disposal
Productivity - - Effective as
it makes
mobility
easy
- - -
Simplicity - - Easy to
adjust
- - -
Convenience Availability
in B2B
Arranging
delivery
easy
- - -
Risk Secure
transaction
system
- - - -
Fun & Image - - - - - -
Environmental
Friendliness
- - - - - -
Solution Evaluation
BuyerUtilityAnalysisforModifiedWheelChair
1
9
Customer
Experience
Cycle/ Utility
Levers
Purchase Delivery Usage Supplements Maintenance Disposal
Productivity - - Reduces
Dependence
- - -
Simplicity B2B
channel
- Depends on usage - - -
Convenience - - Requires no
additional
manpower
- - -
Risk Secure
Payment
System
- - - - -
Fun & Image - - - - - -
Environmental
Friendliness
- - - - - -
Solution Evaluation
Shortlisting Solutions(10*5)
Idea No. Solution Desirability Feasibility Viability Total score (15)
1 Evacuation
Mattress
5 5 5 15
2 Advanced
Stretcher
2 3 5 10
3 Modified Wheeler 3 4 5 12

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E lab ppt

  • 1. Problem Identification and Solving PROBLEM STATEMENT and PROBLEM HOLDERS How can we ease the process of mobility of patients? Background CATEGORY 1: DISABLED PATIENTS • Population having sort of disability - 2.2% • Mobility issues - 6.5 million issues. CATEGORY 2: ACCIDENT CASES 1. Accidents by Cause - A total of 480,652 road accidents took place in India in 2019, an average of 414 a day or 17 an hour (Ministry Report) • Deaths in road accidents is primarily because of lack of immediate medical attention to the patients, evacuation mattress can come in handy in carrying patients. • Minor injuries at home or place of work. 2. Accidents due to force of nature - Disaster Management post natural disasters, pandemic. Problem Holders – Patients and their families, Hospital staff, Evacuation teams.
  • 2. Finer aspects of the problem Specially Abled Population • Most places like banks, malls, multi-storey apartments have staircases which make them inaccessible for specially abled people. • Frequent Hospital visits becomes struggle as it require patients living in apartments to use staircases. • Equipments like normal stretcher requires more manpower to carry patients around. • Impossible to carry patients without aid of multiple family members. Accident Cases • In severe accident cases, its difficult to carry patients for immediate medical attention without external help which can cause loss of life. • Ambulances and stretcher take time to arrive causing delay in treatment. • People having minor injuries and fainting spells can also use the mattress for transportation. • Evacuation mattress is portable and can be used to carry patients single-handedly. Disaster Management • Evacuation operations in times of natural disasters, fire drills or war zones, our solution will require less manpower and will ease the process. • Easy to carry injured patients, people who have some panic attack during disasters. 2
  • 3. Use Convergent thinking to list down solutions and create mind map Possible THREE alternative solutions / ideas to address the problem for generating new business and organizational opportunities Note: Opportunity does not mean only profit making, but also responsible and sustainable solutions keeping all stakeholders of the business in mind 1 Evacuation mattress 2 Advance level stretcher. 3 Modified wheelchairs 1 7 Problem Identification and Solving
  • 4. Customer&StakeholderAnalysis Solution Ideas Immediate customers & stakeholders – how to reach them Indirect or future customers/stakeholder s – how to impact them Who are not the target customers/stakeholders and why? Is there still something missing? Evacuation Mattress Patients /All Target groups Specially Abled People Dispensaries Hospitals Channel-Omnipresence Firefighters Accidental prone areas Disaster management Pandemic outbreak Military By establishing product creditability - - Advanced Stretcher Hospitals Dispensaries Clinics Healthcare centers Firefighters Channel – B2B - B2C High Cost, Requires more manpower Modified wheelchair Specially-abled Patients Old age groups Clinics Hospitals Premium Segments Channel – B2B - Low-income group Operating Issues, High Cost, Infrastructure not supportive 1 9 Solution Evaluation
  • 5. BuyerUtilityAnalysisforEvacuationMattress 1 9 Customer Experience Cycle/ Utility Levers Purchase Delivery Usage Supplements Maintenance Disposal Productivity Require less time to locate the product Quick delivery Effective because of less time, energy and cost Oxygen can and rollers enhance productivity - - Simplicity Simple features Light weight and easily transported Simple features - Easily maintained Cloth and mattress disposable Convenience Omni channel Portable because of size Foldable easy to store - Oxygen cans easily available Simple to dispose, cost effective Risk - - - - - - Fun & Image - - - - - - Environmental Friendliness - - - - - Fibre and material used environment friendly Solution Evaluation
  • 6. BuyerUtilityAnalysisforAdvancedStretcher 1 9 Customer Experience Cycle/ Utility Levers Purchase Delivery Usage Supplements Maintenance Disposal Productivity - - Effective as it makes mobility easy - - - Simplicity - - Easy to adjust - - - Convenience Availability in B2B Arranging delivery easy - - - Risk Secure transaction system - - - - Fun & Image - - - - - - Environmental Friendliness - - - - - - Solution Evaluation
  • 7. BuyerUtilityAnalysisforModifiedWheelChair 1 9 Customer Experience Cycle/ Utility Levers Purchase Delivery Usage Supplements Maintenance Disposal Productivity - - Reduces Dependence - - - Simplicity B2B channel - Depends on usage - - - Convenience - - Requires no additional manpower - - - Risk Secure Payment System - - - - - Fun & Image - - - - - - Environmental Friendliness - - - - - - Solution Evaluation
  • 8. Shortlisting Solutions(10*5) Idea No. Solution Desirability Feasibility Viability Total score (15) 1 Evacuation Mattress 5 5 5 15 2 Advanced Stretcher 2 3 5 10 3 Modified Wheeler 3 4 5 12